Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
September 2, 2017 1:53 PM
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What's driving the publisher pivot to video, in 5 charts (hint: ad $$$) - Digiday

What's driving the publisher pivot to video, in 5 charts (hint: ad $$$) - Digiday | Public Relations & Social Marketing Insight | Scoop.it

From legacy media companies like Fox to cannabis-themed startups, many publishers are going all-in on video.

Recent investments in video have usually come at the expense of the written word, as media companies like MTV News and Mic have laid off writers to shift to video. With ad budgets shifting to video, publishers are frantically chasing the money, spawning consternation and second-guessing throughout the media industry.

Here are five charts that summarize what’s going on.

Jeff Domansky's insight:

Dollars are driving publishers' shift to video. 

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April 27, 2017 11:39 PM
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Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come

Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come | Public Relations & Social Marketing Insight | Scoop.it

The figures from AA/Warc are in, and as expected, 2016 was a massive year for digital marketing -- particularly mobile marketing. It grew 45% last year, nearly four times the growth rate of Internet advertising. Although the growth of mobile will be steady, it is still forecast to shoot up 30% this year and 20% next. 


That's the headline, but lurking a little lower down we have the demise of print. It's at this point that I know someone will comment about print's many attributes, and as a journalist from way before computer screens brought us news, I couldn't agree more. The trouble is that the figures don't lie. I am not happy about it, and I don't welcome it, but print's demise will only continue, and will likely worsen. Here's why.

First the figures. National newspaper advertising was down 10% last year, and it will be down 7% this year and 7% again the year after, AA/Warc reveals. Regional newspaper advertising was down 13% last year. Yes, there were modest single-digit increases for digital advertising -- up 5% for nationals in 2016 -- but in no way do they plug the gap of larger declines in print. Put it this way -- a 10% drop in national print advertising is very roughly equivalent to a little over GBP100m. National newspaper digital revenues for 2016 were only GBP230m, so a 5% increase would have been very roughly a little over GBP10m. That means, as a very rough calculation, that national print's losses were ten times the size of any digital gain. 

Jeff Domansky's insight:

The report notes that regional print results are even worse.

rodrick rajive lal's curator insight, April 27, 2017 11:49 PM
Unfortunately, print media is dying away, and I am not using a euphemism to hide the fact that print is on its last legs. The article being scooped points out to facts and figures that show a decline in the number of advertisements appearing in print media, and yes, it is dropping at a steady rate. Those of us who have been around for quite some time will be sentimental about the disappearing newspapers and magazines that we were so fond of holding. The fights over who would get to read the newspaper first, or the long hours spent in the loo (because someone took the newspaper into the loo) will all be faded memories.
 
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February 8, 2016 11:31 PM
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How Google Is Reimagining Books

How Google Is Reimagining Books | Public Relations & Social Marketing Insight | Scoop.it

The first sign that Reif Larsen's Entrances & Exits is not a typical e-book comes at the table of contents, which is just a list of chapters titled "Location Unknown." Click on one of them, and you'll be transported to a location (unknown) inside Google Street View, facing a door. Choose to enter the house and that's where the narrative, a sort of choose-your-own-adventure string of vignettes, begins. As the book's description reads, it's a "Borgeian love story" that "seamlessly spans the globe" and it represents a fresh approach to the book publishing industry.

Larsen's book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they're books that "cannot be printed."...

Jeff Domansky's insight:

A Google lab in Australia is reinventing e-books and it's worth a look for authors and publishers.

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July 19, 2017 2:44 AM
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Our plan to develop a Science of Content - NewsWhip

Our plan to develop a Science of Content - NewsWhip | Public Relations & Social Marketing Insight | Scoop.it

It’s hard to extract meaning from raw data only, so we enrich our data by adding story metadata such as authorship, publication sources, entities, topic classification; social data including influencers on a story’s distribution, audience size, social velocity, and performance against peer stories. With this information, you can unpack each story and see how it is spreading. You can quickly spot events of significance in any topic, and analyze by format to find what works.


Meanwhile, our algorithms can already predict the eventual reach of newly published stories, and extract trending entities (recently, this power was used to pounce on and debunk “disinformation” spreading in the run up to the French Presidential election). Our metrics can be used to spot “white space” opportunities with an audience, by analyzing which angles on stories are over-performing with an audience but are underreported.


We also plan to use algorithms to analyze whether a story is likely to be true, false, or biased based on source and other characteristics, and are working on making our recommendations much more powerful, such as: “Here’s what your audience will like today.”...

Jeff Domansky's insight:

Publishing is entering a new era, where success will be determined by how scientific you can be in your approach. A new science of content is beginning.

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November 30, 2016 11:35 AM
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Are Kids and Teens in the U.K. and U.S. Reading for Fun?

Are Kids and Teens in the U.K. and U.S. Reading for Fun? | Public Relations & Social Marketing Insight | Scoop.it

In the U.K. study in 2015, nearly two-thirds of children aged 0-17s read (or were read to) for pleasure on a weekly basis, with two in five doing so daily, and nearly all doing so at least sometimes. However, the proportion of kids 0-17 reading weekly had fallen by 1% point year-over-year since 2014 and was 7% points lower than in 2012. The decrease was seen among girls as well as boys and was most marked among kids aged 3-10, dropping the most for boys aged 8-10. 


For the first time in 2016, the annual U.S. survey also looked at the proportion of children reading (or being read to) for pleasure. On a daily basis, just over half of those aged 0-12 and only one in five teens were doing so, but an encouraging 82% of children read on a weekly basis and nearly half of all teens. In fact, on a weekly basis, reading was the third most popular activity for 0-12 year olds (with watching TV at number one). For teens, reading as a leisure activity was in 11th place, well behind such activities as social networking, watching YouTube, watching TV, playing games on smartphones/tablets and playing games online or on a console.


Despite the ubiquity of digital reading devices (over 80% of American children have access to a smartphone and/or computer in their household, and over half have access to a tablet device), only around one in five 0-17 year olds in the U.S. are currently using smartphones for e-reading, with a third of 0-12s and two in five teens e-reading on tablets. The U.K. saw similar levels of e-reading in 2015, with 14% of 0-17s using a smartphone and 31% using a tablet—despite much higher proportions (79%) having tablet access in the U.K. than in the U.S....

Jeff Domansky's insight:

From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing number of devices they can use to connect anytime anywhere. But what about one of the oldest forms of entertainment—the book? According to Nielsen research, there's challenges and hope.

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December 8, 2015 11:45 PM
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Magazine Print Audiences Fall, Digital Editions Fail To Deliver

Magazine Print Audiences Fall, Digital Editions Fail To Deliver | Public Relations & Social Marketing Insight | Scoop.it

All the following audience figures are for print and digital editions only.

Among women’s interest magazines, the total print and digital edition audience for Woman’s Day fell 14.3% from 17.2 million in fall 2014 to 15.9 million in fall 2015. Over the same period, Cosmopolitan’s total audience fell 11.7% from 17.1 million to 15.1 million; Women’s Health fell 10.3% from 11.1 million to 10 million; Better Homes and Gardens 7.4% from 39.4 million to 36.5 million; and Family Circle 7.3% from 17.2 million to 15.9 million.

Turning to celebrity titles, Entertainment Weekly’s total audience fell 19.5% from 10.5 million to 8.5 million; People fell 10.4% from 44 million to 39.4 million; and US Weekly dipped 8% from 13.5 million to 12.5 million. In the fashion and beauty category, In Style was down 19.5% from 10.3 million to 8.3 million; Glamour was down 17.2% from 11.9 million to 9.9 million; Allure fell 13.7% from 6.1 million to 5.2 million; and Elle dropped 8.3% from 5.6 million to 5.1 million....

Jeff Domansky's insight:

The struggle of magazines continues with few exceptions.

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