Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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March 6, 2015 4:48 PM
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The US regions with the biggest spikes in PR salaries

The US regions with the biggest spikes in PR salaries | Public Relations & Social Marketing Insight | Scoop.it

Amid widespread year-on-year increases across the US, three regions in particular saw notable spikes in median salary compared with last year.

The Northeast region saw a 12.9% hike (from $91,000 to $102,700); The Central region increased 21.2% (from $78,000 to $94,500); and the Plain States rose 9.8% (from $76,500 to $84,000).

Industry leaders from each region shared their explanations for these boosts...

Jeff Domansky's insight:

Good snapshot of PR salaries and trends.

Alexa Earl's curator insight, May 26, 2015 6:39 PM

This map shows how in some places people make more money than others. This map interested me because it showed me how average salaries very from place to place. 

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March 10, 2013 11:05 PM
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The Gen X social media talent gap–and what it means for corporate America | Arik Hanson

The Gen X social media talent gap–and what it means for corporate America | Arik Hanson | Public Relations & Social Marketing Insight | Scoop.it

I’ve noticed an alarming trend lately–there seems to be significant amount of good YOUNG social media talent (22-30 year-olds), but very little strong social/digital talent between the ages of 30-45.

 

Good news for me, I guess–I’m 40 and fall right in the Gen X sweet spot. I have 18-plus years of experience in the corporate and agency worlds in marketing and communications. And 4-5 years experience with social/digital (not a ton, but enough considering the discipline hasn’t been around that long). Only problem is, I’m not looking for a corporate or agency job 


But, what I continue to see if a lack of talent at the mid- to senior-levels in the social/digital arenas.


Why do I say this? I get emails from friends/colleagues around Minneapolis/St. Paul and they’re all looking for the same person. That mid- to senior-level digital/social media counselor/director with deep experience in marketing and some experience in digital/social.

 

Except they don’t exist–at least not in big numbers....

Jeff Domansky's insight:

Nothing like an opportunity for social media/social PR experts.

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Scooped by Jeff Domansky
February 13, 2013 8:07 PM
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Career Outlook for Public Relations in 2013 and Beyond | The HooHireWire

Career Outlook for Public Relations in 2013 and Beyond | The HooHireWire | Public Relations & Social Marketing Insight | Scoop.it

From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to move up, job prospects continue to look promising for 2013.

 

A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013.

This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media....

Jeff Domansky's insight:

Encouraging trend for PR job hunters and students.

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February 1, 2013 11:16 PM
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PR specialist named one of the nation's best jobs | PR Daily

PR specialist named one of the nation's best jobs | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
It was No. 51 on U.S. News and World Report ’s list of the 100 best jobs. Not on the list: journalist.

 

A recent report named public relations specialists one of the nation’s best jobs. 

According to U.S. News and World Report, PR specialist is No. 51 on the list of the top 100 careers, sandwiched between construction manager (No. 50) and middle school teacher (No. 52). 

Here’s how U.S. News and World Report described the job of PR specialist: 

“There’s a lot of finesse involved in producing and distributing materials that uphold and promote a client’s image. The field’s elite also have a gift for gab and understand the art of the sell. Expect this occupation to grow by nearly 23 percent by 2020.”...

Jeff Domansky's insight:

Who knew? Encouraging growth ahead.

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April 26, 2012 1:03 PM
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15 Primo PR Job Boards & Resources

15 Primo PR Job Boards & Resources | Public Relations & Social Marketing Insight | Scoop.it

If you’re a PR job hunter, I’ll save you a lot of time. Most monster job sites aren’t worth it. They simply give too many unrelated or irrelevant jobs when searching for public relations job openings.

 

In my new book PRoactive: The Public Relations Job Hunter’s Guide (available on Amazon, pardon the plug), my analysis shows that only three of the major monster sites deliver targeted results for PR job hunters....

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February 4, 2012 8:49 PM
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Public Relations Job Board

Public Relations Job Board | Public Relations & Social Marketing Insight | Scoop.it

The PR Coach Job Board features US PR jobs in most states, updated daily and in sectors including nonprofit PR, internal communications, community relations, corpoirate comms, PR agencies, public affairs, internships and social media. Great opportunities!

 

Recent openings: Forte Creative, Superior Group, Enbridge, QUALCOMM, Devry, AMEX, Amer University, Boyd Gaming, GolinHarris, Northrop Grumman, Dolby, AAA, Constant Contact, Iridium, DuPont and much more.

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October 10, 2011 5:35 PM
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State of Public Relations Jobs? Opportunities

State of Public Relations Jobs? Opportunities | Public Relations & Social Marketing Insight | Scoop.it
What’s the state of public relations jobs in the last quarter of 2011 and looking ahead to 2012? In a word – opportunities.

 

All created by a ‘perfect storm’ of social media, business hiring to stay competitive and retirements generating new public relations jobs. As I carried out research for my new book, four factors caught my attention...

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July 9, 2013 6:29 PM
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Top PR Recruiters: What PR jobs are hot, where? | The PR Coach

Top PR Recruiters: What PR jobs are hot, where? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it

PR Jobs booming say top PR recruiters ...


Halfway through 2013, the PR job outlook has rarely looked so positive. Three top PR recruiters tell us what PR jobs are hot, what skills are in demand and who’s hiring.


I interviewed three leading US PR recruiters including:Lynn Hazan, President of Lynn Hazan & Associates in Chicago; Amy Segelin, President of Chalenor Associates with offices in Boston and New York City; andDennis Spring, President, Spring Associates in New York City.


What PR jobs are hot?

The experts’ collective assessment? If you’ve got internal communications, marketing communications, healthcare or digital technology with social media experience, polish up your resume....

Jeff Domansky's insight:

The PR recruiters say PR jobs are there. Here's what to know and how to get ready...

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March 7, 2013 1:04 AM
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Largest PR paychecks found in coastal cities, mostly | PR Daily

Largest PR paychecks found in coastal cities, mostly | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

Major companies and big media bring financial rewards to pros in the Northeast and on the Pacific Coast, a PR Daily survey shows. ...

 

The recruiting challenge is just one result of regional salary variations—a matter explored by the PR Daily Salary and Job Satisfaction Survey of 2,787 industry professionals ranging from associates to company presidents and chief executives. The online survey showed that the Northeast and West Coast mostly dominated the high salary categories, with one possible outlier in the upper range, the Midwest. Respondents to the questionnaire on PR salary and job satisfaction largely came from the U.S. and Canada, with contingents from Europe, Oceania, Asia, and Africa. ...

Jeff Domansky's insight:

Research shows where the PR pay counts with some surprises...

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February 13, 2013 1:01 AM
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Beginning of the End for PR Boomers? | MediaPost

Beginning of the End for PR Boomers? | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

Baby boomers represent the largest percentage of business owners in the United States. Thus, it’s safe to say that a majority of the top leaders in the PR business are baby boomers -- in their late 40s to mid 60s. This is all about to change.

 

The first group of baby boomers turns 65 this year, and a new poll by the Associated Press and LifeGoesStrong.com reveals that nearly half of all baby boomers now work for a younger boss. If 2012 was the year of the social media surge, 2013 will be the beginning of the end for our baby boomer PR compadres.

 

The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology and the changing times....

Jeff Domansky's insight:

Okay boomers. Lace up your digital running shoes and get going...

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November 16, 2012 11:03 PM
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Freelance Unbound» Blog Archive What skills do journalism students need to get a job in PR? (Clue: social media) |

Freelance Unbound» Blog Archive What skills do journalism students need to get a job in PR? (Clue: social media) | | Public Relations & Social Marketing Insight | Scoop.it
At a recent talk to journalism students at UCA in Farnham, Paul Marinko, media and public affairs manager at Surrey County Council, revealed the key skills...

 

required for journalism students who want to work in local government PR and public affairs. In short:

- Social media
- Video editing and package making*
- Content is king – you need storytelling skills
- Good writing – it’s amazing how many people in PR can’t write effectively


Crucially, you don’t just need technical ability in social media software and platforms – you need the communications judgement to know how to handle interaction on social media. Does something need an apology or a slap down? How important are the comments and commentators? How do you develop followers and engagement?...

 

[Seems practical, though research skills and some PR knowledge are critical ~ Jeff]

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March 19, 2012 7:40 PM
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How to Get a Job in PR: Understand the Power of Connectivity | PRBreakfastClub

How to Get a Job in PR: Understand the Power of Connectivity | PRBreakfastClub | Public Relations & Social Marketing Insight | Scoop.it
Getting a job in PR is all about understanding the power of connectivity, marketing and the role of the Internet in business. Here's what you need to know.

 

...And when it comes to getting a job in PR, understanding the importance of connectivity – beyond just friends on Facebook – is pretty critical. Where to start? There are four simple things to remember....

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February 3, 2012 11:12 PM
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10 tips for landing your PR dream job | PR Daily

10 tips for landing your PR dream job | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Great advice for young practitioners; important reminders for industry veterans.

 

You have a great résumé and have found a list of potential employers and contacts. Now what? Here are 10 tips to make the most of the email, phone or in-person contact so you can get the job...

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September 2, 2011 10:23 PM
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Public Relations Job Board

PR Job hunting? Find corporate communications, media relations, nonprofit, public relations, social media, internships and full-time jobs at the PR Coach's Public Relations Job Board.

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