Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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April 7, 2017 1:08 PM
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After Striking Gold With Better Call Saul, Cinnabon Has Plans for the New Season

After Striking Gold With Better Call Saul, Cinnabon Has Plans for the New Season | Public Relations & Social Marketing Insight | Scoop.it

One of Cinnabon’s most noteworthy, pop-culture-focused marketing campaigns and partnerships came about by chance. You might even say it was a bit of luck. When AMC aired one of its final episodes of Breaking Bad, Saul Goodman (played by Bob Odenkirk) said, “If I’m lucky, in a month from now, best-case scenario, I’m managing a Cinnabon in Omaha.”

The Cinnabon social team quickly capitalized on the mention and tweeted a link to the brand’s careers page to Odenkirk. Soon after that, Cinnabon and the AMC show partnered, with the brand creating a series of campaigns around new seasons as a way to keep itself at the forefront of pop culture and move away from being thought of as simply a mall-based chain.

“The organic nature of the partnership comes from such a good place, and to hear the creators of the show talk about why they were excited when that happened and how it made sense for the vision they had for the show—it just felt organic and therefore very authentic,” said Jill Thomas, vp of global marketing for Cinnabon....

Jeff Domansky's insight:

Cinnabon partners with Better Call Saul.

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May 10, 2016 9:20 PM
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For free or a fee? Why more retailers are launching premium customer loyalty programs

For free or a fee? Why more retailers are launching premium customer loyalty programs | Public Relations & Social Marketing Insight | Scoop.it

Gary Friedman has a pronounced distaste for discounts. The outspoken Restoration Hardware chairman and CEO blames the retail sector’s reliance on sales and pricing promotions for many of the problems facing the upscale home furnishings chain.

“Much of how we behave promotionally is left over from the Great Recession,” Friedman wrote in a February letter to shareholders published ahead of Restoration Hardware’s disappointing Q4 2015 earnings report. “The multiple sale events and email communications do not reflect the brand we are building, nor are these promotions aligned with how our customers shop with us.”

Restoration Hardware is eliminating traditional promotions altogether in favor of introducing a premium customer rewards program. Priced at $100 per year, its new RH Grey Card offers shoppers a flat 25% savings on all regularly priced merchandise across all of Restoration Hardware’s brands, along with 10% savings on clearance merchandise, complimentary interior design services and reduced interest rates on its RH credit card.

“Our lives are filled with complexity—and we long to break through the clutter to find simplicity,” Friedman said in a press release announcing the RH Grey Card program. “We want to shop for what we want, when we want and receive the greatest value. So rather than navigating countless promotions, we’re changing things… because time is the ultimate luxury.”...

Jeff Domansky's insight:

Keep an eye on the trend to premium customer loyalty programs in retail and e-commerce.

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July 15, 2015 7:32 PM
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Loyalty 2.0: How retailers are innovating to improve customer loyalty

Loyalty 2.0: How retailers are innovating to improve customer loyalty | Public Relations & Social Marketing Insight | Scoop.it

Tesco announced recently that it had been running a trial at its new concept store on Villiers Street in central London, in which digital discount coupons were pushed to the smartphones of 40,000 shoppers who had ether passed by the store six times during a two-week period or walked in and out of nearby Embankment station.


Customers could redeem their coupons by scanning them at one of the store’s self-service checkouts. Tesco described the trial as an attempt to use the ever-increasing popularity of mobile to address some of the challenges to maintaining customer loyalty that have been created in recent years by the growth of omnichannel retail....

Jeff Domansky's insight:

New technology requires innovative new marketing and loyalty programs. 

Marco Favero's curator insight, July 16, 2015 4:11 AM

aggiungi la tua intuizione ...

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September 7, 2014 1:57 AM
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Why Promotional Product Marketing Works

Why Promotional Product Marketing Works | Public Relations & Social Marketing Insight | Scoop.it

Yes, we do have empirical proof that using promotional products does work. Businesses that properly integrate a promotional product into their marketing repertoire do seem to fetch increases in brand awareness, sales, and customer satisfaction.


Proponents of promotional products (many of them members of that industry) have no shortage of enthusiasm for these items, sometimes nicknamed schwag. I’m talking about little widgets bearing a company’s name: key chains, bath mats, coffee mugs, gloves, hats, flash drives, golf tees: you get the idea.


The draw of these is your brand immersing itself into the lives of potential customers, existing customers, and the families and friends of these folks. Your brand is riding a bullet train into the subconscious minds of thousands. Further, these items make your brand look assertive, hungry, willing to give out free stuff. The impression of brands that dole out schwag have been measured to be high....

Jeff Domansky's insight:

Yes trinkets and trash work. Here's how.

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January 2, 2017 2:01 AM
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17 Overlooked Content Marketing Promotion Ideas to Try in 2017

17 Overlooked Content Marketing Promotion Ideas to Try in 2017 | Public Relations & Social Marketing Insight | Scoop.it

As marketers, we often face tight time frames and demanding deadlines when it comes to publishing our newest content offering. From hitting publish on your next blog post to promoting your next e-book or webinar, let’s all agree to make more time to focus on how to distribute our content wisely.


In 2017, we can buck the content marketing trend of focusing just on content creation and not enough on content promotion. Here are 17 ideas to maximize the ROI of our writing efforts:Landing Page...

Jeff Domansky's insight:

17 fresh promo ideas for marketers.

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October 29, 2015 1:29 AM
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Why Non-Cash Rewards Are Best For Brands - Ifeelgoods | Reward seamlessly

Why Non-Cash Rewards Are Best For Brands - Ifeelgoods | Reward seamlessly | Public Relations & Social Marketing Insight | Scoop.it

If brands—whether they’re brick and mortar merchants or online e-commerce vendors—want to increase customer satisfaction, they ought to offer non-monetary rewards, recent research suggests. But why?


It stands to reason that if two consumers receive rewards with the same dollar value, whether in cash or as a gift, they ought to show the same level of satisfaction. However, studies find this is often not the case, with users that received non monetary rewards experiencing consistently higher satisfaction levels than those who did not.


According to a study conducted by the Kellogg School of Management at Northwestern University, this behavior is due in part to what researchers dub “value sensitivity”, or the participant's’ ability to make an educated guess as to the value of their reward: “...present research demonstrates that countability (how easily a product or service can be counted using simple whole numbers) feeds into value sensitivity and thus moderates the impact of inequity on satisfaction” (Northwestern University)....

Jeff Domansky's insight:

Non-monetary rewards beat cash? Seriously?

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April 16, 2015 10:31 AM
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Whoa, Sony Trained Octopus to Take Photos of Aquarium Visitors | @Adfreak

Whoa, Sony Trained Octopus to Take Photos of Aquarium Visitors | @Adfreak | Public Relations & Social Marketing Insight | Scoop.it

This particular sea creature was used to promote the water- and shock-resistant camera because octopuses are among the most intelligent denizens of the deep. (Besides, clams can't take direction, and lobsters are too darn tasty.)


A special rig helped Rambo push a shutter button to capture images of visitors outside her tank at Kelly Tarlton's Sea Life Aquarium in New Zealand. Rambo's trainer, Mark Vette, says it took her just three attempts to understand the process, though at times she behaved like an eight-armed diva, smashing several cameras to bits during a two-month training process. (Elsewhere, this little dude mastered octo-selfies in no time!)...

Jeff Domansky's insight:

Holy mackerel, this octopus can use a camera! Sony and FCB Auckland trained a female octopus named Rambo (no relation) to take pictures with a Cyber Shot TX30 camera for this captivating minute-long video.

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July 13, 2014 1:02 AM
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9 Myths Uncovered About Promotional Products

9 Myths Uncovered About Promotional Products | Public Relations & Social Marketing Insight | Scoop.it

There are always some interesting myths swirling around about promotional products. Some marketers can spot these myths from a mile away and don’t give them any consideration.


But others are quick to latch on to the misconceptions. They become wary about using promotional products. They doubt the effectiveness of promos and sometimes write them off altogether.


When marketers put stock in the myths they hear, they’re missing out. Big time. In this blog post, we shatter nine common myths about promotional products. Read on for the myths and why they’re busted....

Jeff Domansky's insight:

A few surprises and some useful fundamental stats for promotional marketing.

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