Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Tools for Teachers & Learners
December 11, 2016 11:50 AM
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Open Broadcaster Software | Home

Open Broadcaster Software | Home | Public Relations & Social Marketing Insight | Scoop.it
Open Broadcaster Software is free and open source software for recording and live streaming. Stream to Twitch, YouTube and many other providers or record your own videos with high quality H264 / AAC encoding.

Via Nik Peachey
Jeff Domansky's insight:

Very useful, free and marketers may like Open Broadcaster too.

Nik Peachey's curator insight, December 9, 2016 1:08 AM

A great free way to capture and broadcast your screen.

António Leça Domingues's curator insight, December 10, 2016 4:12 AM
Programa/aplicação para gravação de video e transmissão online.
Jeff Domansky's curator insight, December 11, 2016 11:56 AM

Very useful, free and marketers may like Open Broadcaster too.

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January 22, 2016 1:39 AM
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15 outstanding podcasts for writers

15 outstanding podcasts for writers | Public Relations & Social Marketing Insight | Scoop.it

Podcasts are the perfect way to listen to a conversation about your writing craft or business. Think of it as professional development—accompanied by a chance to rest your eyes.


Podcasts aren’t new, but they’re seeing an exciting surge in listenership. The problem with podcasts is that there are so many options to choose from.


There’s no shortage of writing-focused podcasts by amateurs and experts alike. Here, we’ve compiled 15 podcasts worth subscribing to.


Let the writer beware: You might find yourself binge-listening for hours....

Jeff Domansky's insight:

Podcasts are getting popular and attracting large audiences.

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Scooped by Jeff Domansky
January 22, 2015 5:53 PM
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The Rise of Podcasts as Business Education [Infographic]

The Rise of Podcasts as Business Education [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.

"Podcasts are a new form of continuing education, making it possible to 'audit a class' in any subject just by listening on the go," states the following Marketing Podcasts infographic.

And unlike in the early days of podcasting, today's podcasts are easier to download and listen to on smartphones and mobile devices.

For example, iTunes now has 250,000 podcasts, up from 200,000 in 2010, and Apple has more than one billion subscriptions to podcasts via its iTunes app.

Want to learn more about the benefits of podcasts and the technologies that have improved podcasting? Then check out the infographic:
Jeff Domansky's insight:

Podcasts enjoying popularity as portable education tool.

Marco Favero's curator insight, January 23, 2015 4:42 AM

aggiungi la tua intuizione ...

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July 11, 2016 11:24 AM
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Hot Pod: How big are Audible’s ambitions in changing short-form audio? Really, really big

Hot Pod: How big are Audible’s ambitions in changing short-form audio? Really, really big | Public Relations & Social Marketing Insight | Scoop.it

"I'm not at Audible to build podcasts. I'm at Audible to start a revolution. In the way audio is produced, and in the way audio is distributed."


“In the audio space, it is hard but doable to produce things of high quality. It is hard but doable to produce a lot of things. It is very difficult to produce a lot of high quality things,” Eric Nuzum, Audible’s senior vice president of original content, told me, continuing a line he’s always held since joining the Amazon-owned group last year to oversee original content (audiobooks has been its bread and butter): that Audible’s ambitions for audio stories are huge.


In April, Audible rolled out a new section in its mobile app called Channels, featuring curated collections like “The Daily Rush” or “The Weekender,” shows from many publishers like Marketplace or PBS Newshour, and voice-narrated versions of news stories from places like The Wall Street Journal, Scientific American, or The Washington Post (no preferential billing for the Jeff Bezos-owned Post).


It teased listeners with an original show: Presidents Are People, Too, hosted by a former Daily Show head writer and a historian. It introduced timely collections — “British Exit: The Global Impact” — with an editor-curated collection of analysis and opinion pieces from a variety of sources. Channels content came with a full Audible subscription, but there was no opportunity yet to subscribe to just Channels....

Jeff Domansky's insight:

Innovation ahead in the world of podcasts at Audible.

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February 5, 2015 1:18 AM
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How to Produce a Podcast | Jay Baer

How to Produce a Podcast | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it

Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video showJay Today (read this post to see how we make 8 pieces of content out of each episode).


We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.


Our newest addition is Content Pros, where the tips and tricks of the world’s best content marketers are revealed. That show releases two new episodes per month.


All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts.


We’ve been producing podcasts for quite a while, so I wanted to provide this checklist of some of the steps we take that might help make your podcast better and easier to get on the air....

Jeff Domansky's insight:

Jay Baer shares the 12-step process he uses to produce his podcast shows. You may never need to go this far in your podcasting but it is an incredibly detailed blueprint if you decide to go full speed.

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June 23, 2014 12:48 AM
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4 Reasons Why You Should Start a Podcast Now

4 Reasons Why You Should Start a Podcast Now | Public Relations & Social Marketing Insight | Scoop.it

The podcasting space is wide open right now for online entrepreneurs. When you start a podcast now you have a better chance of getting your message heard.


... podcasting is taking off like a rocket ship!


As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.


There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms....

Jeff Domansky's insight:

Denise Wakeman makes the case for podcasting.

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