Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 16, 2017 11:18 AM
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How to Set Up Blubrry PowerPress to Podcast with WordPress

How to Set Up Blubrry PowerPress to Podcast with WordPress | Public Relations & Social Marketing Insight | Scoop.it

Blubrry is awesome. Far more than a delicious fruit rich in antioxidants or the name of what I dream Violet Beauregard would call a new tech start-up, Blubrry is the parent company of the scrumdiddlyumptious PowerPress plugin that gives WordPress audiophiles full control of their audio files.

 

Unlike services such as Libsyn and Soundcloud, which can link to your WordPress site, Blubrry PowerPress lets your primary interaction with your podcast be where you’re obviously most comfortable–your very own WordPress dashboard.

 

What is Blubrry PowerPress, Exactly?

In a nutshell, Blubrry PowerPress an all-in-one plugin that lets you upload, host, and publish a podcast entirely from your WordPress website. You don’t have to go through an external service (though you can if you want.) Everything from subscription options, a built-in player, and RSS management work right out of the box. Errr…the plugin repository....

Jeff Domansky's insight:

How to set up a podcast on WordPress using Blubrry PowerPress.

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January 22, 2016 1:39 AM
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15 outstanding podcasts for writers

15 outstanding podcasts for writers | Public Relations & Social Marketing Insight | Scoop.it

Podcasts are the perfect way to listen to a conversation about your writing craft or business. Think of it as professional development—accompanied by a chance to rest your eyes.


Podcasts aren’t new, but they’re seeing an exciting surge in listenership. The problem with podcasts is that there are so many options to choose from.


There’s no shortage of writing-focused podcasts by amateurs and experts alike. Here, we’ve compiled 15 podcasts worth subscribing to.


Let the writer beware: You might find yourself binge-listening for hours....

Jeff Domansky's insight:

Podcasts are getting popular and attracting large audiences.

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Scooped by Jeff Domansky
February 5, 2015 1:18 AM
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How to Produce a Podcast | Jay Baer

How to Produce a Podcast | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it

Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video showJay Today (read this post to see how we make 8 pieces of content out of each episode).


We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.


Our newest addition is Content Pros, where the tips and tricks of the world’s best content marketers are revealed. That show releases two new episodes per month.


All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts.


We’ve been producing podcasts for quite a while, so I wanted to provide this checklist of some of the steps we take that might help make your podcast better and easier to get on the air....

Jeff Domansky's insight:

Jay Baer shares the 12-step process he uses to produce his podcast shows. You may never need to go this far in your podcasting but it is an incredibly detailed blueprint if you decide to go full speed.

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July 11, 2016 11:24 AM
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Hot Pod: How big are Audible’s ambitions in changing short-form audio? Really, really big

Hot Pod: How big are Audible’s ambitions in changing short-form audio? Really, really big | Public Relations & Social Marketing Insight | Scoop.it

"I'm not at Audible to build podcasts. I'm at Audible to start a revolution. In the way audio is produced, and in the way audio is distributed."


“In the audio space, it is hard but doable to produce things of high quality. It is hard but doable to produce a lot of things. It is very difficult to produce a lot of high quality things,” Eric Nuzum, Audible’s senior vice president of original content, told me, continuing a line he’s always held since joining the Amazon-owned group last year to oversee original content (audiobooks has been its bread and butter): that Audible’s ambitions for audio stories are huge.


In April, Audible rolled out a new section in its mobile app called Channels, featuring curated collections like “The Daily Rush” or “The Weekender,” shows from many publishers like Marketplace or PBS Newshour, and voice-narrated versions of news stories from places like The Wall Street Journal, Scientific American, or The Washington Post (no preferential billing for the Jeff Bezos-owned Post).


It teased listeners with an original show: Presidents Are People, Too, hosted by a former Daily Show head writer and a historian. It introduced timely collections — “British Exit: The Global Impact” — with an editor-curated collection of analysis and opinion pieces from a variety of sources. Channels content came with a full Audible subscription, but there was no opportunity yet to subscribe to just Channels....

Jeff Domansky's insight:

Innovation ahead in the world of podcasts at Audible.

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March 28, 2015 2:57 AM
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6 Reasons Why Marketers Should Bet on Podcasting

6 Reasons Why Marketers Should Bet on Podcasting | Public Relations & Social Marketing Insight | Scoop.it

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.


There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected).


But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works....

Jeff Domansky's insight:

There are so many blogs and so little time to read them. Podcasting is a great way to share marketing information with people on the go. Why should you start a podcast?

Didier C Touboul's curator insight, July 22, 2016 12:44 PM

There are so many blogs and so little time to read them. Podcasting is a great way to share marketing information with people on the go. Why should you start a podcast?

Scooped by Jeff Domansky
January 26, 2015 2:13 PM
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From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab

From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab | Public Relations & Social Marketing Insight | Scoop.it

How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.


Editor’s note: Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve. Our friends at NPR Digital Services want to fix that, which has led to a series of experiments. Here, NPR’s Eric Athas shares some of what they’ve found.

Chances are you’ll listen to this audio — or at least 56 percent of you will.


That’s what our experiments in making audio more sharable have shown so far. You’re more likely to listen and share interesting sound if it’s packaged with a good headline and an image — and recently we’ve discovered the type of audio matters, too....

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Jeff Domansky's insight:

What makes audio go viral? Learn about the four types of audio files most shared on NPR in a recent experiment: audio, explainers, WHOA sounds, storytellers and snappy reviews.

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