Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
June 13, 2017 11:23 AM
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Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production | Public Relations & Social Marketing Insight | Scoop.it

When you are marketing a variety of products to 170 different countries, content production time is of the essence.


With this in mind, Heineken partnered with Grip, an online platform that automates the production of visual content for physical goods, for a beta test for its first solution Still Shots.


Grip processes photo input and generates virtual version of the product (like a beer bottle) that can be edited, manipulated, and downloaded for use...

Jeff Domansky's insight:

How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time. Great marketing problem solved.

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Scooped by Jeff Domansky
October 26, 2016 12:06 AM
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10 Instagram Tips for Photographers

10 Instagram Tips for Photographers | Public Relations & Social Marketing Insight | Scoop.it

Small pictures can make a big difference in a mobile-driven world.

Quite often other photographers tell me “I don’t have time for another social network and I don’t need Instagram.” Yet they spend hours posting on Facebook, 500px and Flickr where almost zero potential clients will see their work.

They’re basically getting followers, likes, and comments coming from other photographers. Instagram can be useful in ways you might not have thought of before, and it shouldn’t take you too much time to build a presence on it.

In this article, I’ll try to share a bit of my experience on this social network as a photographer (@zellersamuel 12k followers) and how it benefits my work....

Jeff Domansky's insight:

Photographer Samuel Zeller shares in histogram photo tips.

Lou Denim's curator insight, October 31, 2016 6:57 AM

Photographer Samuel Zeller shares in histogram photo tips.