Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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October 3, 2017 9:33 AM
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Three ways people fumble their personal brand strategy

Three ways people fumble their personal brand strategy | Public Relations & Social Marketing Insight | Scoop.it

Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy. Today, I’m going to name these three areas and propose some ways for you to get “unstuck” if you’re experiencing these problems.

 

The building blocks

 

Before we go through the three common problems. Let’s review the primary process behind the book, as a reference. Every person who becomes “known” in their field follows four steps:

 

“PLACE” — Not necessarily a “passion,” but a sustainable interest — it’s your story, what you want to be known for.

 

“SPACE” — Where do you tell this story? Can you find a niche that is uncontested or under-served?

 

“CONTENT” — The fuel of a personal brand strategy is consistent content — written, audio, or video.

 

“ACTIONABLE AUDIENCE” — In the book I show how a social media audience is passive and I demonstrate how to build a tribe that can help support your goals....

Jeff Domansky's insight:

Mark Schaefer says people are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!

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June 18, 2015 1:16 AM
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How To Design Your Personal Brand Image In 10 Steps [Cheat Sheet] – Design School

How To Design Your Personal Brand Image In 10 Steps [Cheat Sheet] – Design School | Public Relations & Social Marketing Insight | Scoop.it

You can use colour, type, written tone, and so many more visual and written elements as building blocks that can add up to form a complete brand that reflects you.


So, whether you’re a designer, an illustrator, a small business owner, or anything in between, branding yourself is a fantastic way to signal to future clients and employers “Hey! This is who I am”.


To bookmark after you’ve finished reading, here’s a quick checklist to base your personal branding on. Now, let’s discuss 10 simple steps you can take to build your very own personal brand image right now....

Jeff Domansky's insight:

Your visual assets speak to your audience. Are they saying what you want?

Marco Favero's curator insight, June 18, 2015 9:24 AM

aggiungi la tua intuizione ...

Alease Michelle McClenningham's curator insight, June 19, 2015 6:42 PM

You can get a little overwhelmed with what to include or exclude when creating your personal brand. I too was all over the place when I started my business. Honestly I didn't figure it out the first time. It took several attempts.  Don't be like me - discover the 10 steps on how to design your personal brand image. 

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November 16, 2014 2:41 AM
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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Public Relations & Social Marketing Insight | Scoop.it

Search engine optimization experts share tips and tools to help you manage your company's online reputation.


A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....

Jeff Domansky's insight:

Great collection of tools for reputation management as well as advice.

Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...

Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 

Melanie Leszcynski's curator insight, December 10, 2014 11:10 AM

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 

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October 19, 2014 11:23 PM
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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Public Relations & Social Marketing Insight | Scoop.it
Ever Googled yourself? What did you see? Did you like your web “you”?

That’s the only way some people see you today in a digital world.

You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.

In crowded job market and a competitive business world some packaging and promotion is essential.
Jeff Domansky's insight:

What's your online brand? Jeff Bullas explorers.

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April 7, 2014 3:34 AM
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The Complete A to Z Guide to Personal Branding [Infographic]

The Complete A to Z Guide to Personal Branding [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value.


...To explore this topic further, I recently collaborated with online powerhouse and fellow MarketingProfs contributor Barry Feldman of Feldman Creative to create "The Complete A to Z Guide to Personal Branding" (see the infographic) — to help people and companies dive into the wonderful world of personal branding....

Jeff Domansky's insight:

Great guide and infographic about personal branding.

Erica Huynh's curator insight, August 18, 2014 11:42 PM

An A to Z guide for personal branding. How cool is that! 

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October 19, 2013 10:21 AM
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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Public Relations & Social Marketing Insight | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.


What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:

Jeff Domansky's insight:

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

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May 27, 2013 9:50 AM
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How 10 Social Sites Can Fuel The Brand Called You? (Infographic)

How 10 Social Sites Can Fuel The Brand Called You? (Infographic) | Public Relations & Social Marketing Insight | Scoop.it

Klout hunter or not, here are 10 social sites that can build the brand called you. Get the insights and tips from this handy infographic.... You have probably noticed how people get their intel about you before they are going to meet you? Right, via social media. How to fuel the brand called you with social media? In the age of the internet Google search results, Facebook and LinkedIn are creating the first impression about you. 

Jeff Domansky's insight:

A look at how technology can help us to predict our personal marketing future....

malek's curator insight, May 27, 2013 10:20 AM

Short, to the point guide

Zeezee's comment, May 29, 2013 3:00 AM
LinkedIn is my favorite
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October 1, 2016 8:52 PM
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15 Things You Need in Place for Creating Your Personal Brand

15 Things You Need in Place for Creating Your Personal Brand | Public Relations & Social Marketing Insight | Scoop.it

Seventy-seven percent of B2B buyers said they speak with a salesperson only after they’ve performed independent research online.

More than 50% of decision-makers have eliminated a vendor from consideration based on information they found online.

With this many eyes watching, it pays to build your personal brand in the most effective way.

I’ve had success with growing my personal brand because of careful planning. I had things ready to go before I started promoting myself.

Here are the things you’ll need to have in place as you work to develop your personal brand....

Jeff Domansky's insight:

The benefits of a powerful personal brand and the things you need to get their according to Neil Patel.

Kainer Weissmann's curator insight, October 1, 2016 10:49 PM

The benefits of a powerful personal brand and the things you need to get their according to Neil Patel.

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April 23, 2015 11:03 AM
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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | Public Relations & Social Marketing Insight | Scoop.it

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start?


There are tools that can help!Here are 9 cost-efficient social media tools that we recommend to help make your personal branding efforts easier.....

Jeff Domansky's insight:

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.

Lori Wilk's curator insight, April 23, 2015 3:03 PM

This is a simple and easy to follow list of sites that can help you to  measure the effectiveness of your social media efforts. Once you have some information you can make better decisions about how to adjust your social media activities for better results.  

ERBRAINS MICROSOFT DYNAMICS's curator insight, August 1, 2015 1:11 AM

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.

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October 20, 2014 1:17 AM
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In A Digital World, Authenticity Can Make Or Break Your Brand

In A Digital World, Authenticity Can Make Or Break Your Brand | Public Relations & Social Marketing Insight | Scoop.it

So why has the quest for transparency become the new normal?


“You can blame our increasingly fake and intentionally staged world,” said James H. Gilmore, a marketing trends forecaster and co-author of “Authenticity,” in an interview with CMO.com. “Authenticity has become the dominant lens through which consumers decide to buy something, just as quality and price were previously.”


Credit these six reasons why candor in marketing not only won’t go away, but is more important than ever....

Jeff Domansky's insight:

Transparency rules. Without it, your personal brand is at risk.

Dean Ryan G. Martin's curator insight, October 20, 2014 1:45 AM

Be unique. The digital world needs it. 

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July 31, 2014 11:18 PM
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Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today

Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.


You, my friend, are a brand.


A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. These are six simplified profiles of clients who have hired me recently to help them create more effective online marketing by developing their personal brand....

Jeff Domansky's insight:

Here's a look at the ins and outs of personal branding.

Paulette Steele's curator insight, July 28, 2014 7:59 PM

Interesting comments about creating your own personal branding

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December 20, 2013 2:51 AM
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Spruce Up Your LinkedIn Profile in 5 Easy Steps -

Spruce Up Your LinkedIn Profile in 5 Easy Steps - | Public Relations & Social Marketing Insight | Scoop.it

Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You.


Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation.

Jeff Domansky's insight:

Five quick ways to tune up your LinkedIn profile.

Sue Rizzello's curator insight, December 20, 2013 7:36 AM

Lagging, dull LinkedIn profiles ought to be a thing of the past with all these new tools to jazz up the resume. Note to self, keep it current!

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July 28, 2013 12:30 PM
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Why You Need Content Marketing For Personal Branding - Business 2 Community

Why You Need Content Marketing For Personal Branding - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands to offer helpful content to their customers without asking them to make a purchase – and part of the trust-building process brands can follow to generate leads for future sales.While we hear much about content marketing for companies, it is also important to consider content marketing for personal branding....

Jeff Domansky's insight:

Here are eight ways content marketing can boost your personal brand...

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