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Seth Godin said that marketers need to move away from the type of marketing that "assaults" people with messaging over and over again and start communicating using "permission marketing.
"Consumers are turned off brands because people have been "branded to death," writer and marketer Seth Godin said in a talk at the Bazaarvoice 2015 Summit in New Orleans yesterday.
Delivering a keynote speech, he drew parallels with the Industrial Revolution and the rise of mass marketing, arguing that the kind of marketing that interrupts people no longer works thanks to a proliferation of new platforms and touch points created by the Internet....
Fantastic article...as the metaphorical box that was the monoculture slowly dissipates, the one size-fits-all approach (or one tool does every job approach - it used to be a hammer) is increasingly irrelevant and Godin explains why.