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It's important for retailers to know who their potential customers are online — and what they're interested in — to market to them effectively.
BI Intelligence finds that there are surprising and important differences in behavior depending on gender, age (especially for Generation Z), income, and education. Generation Z, those aged 18 to 24, spends almost one in ten of their dollars online.
And they are spending a much higher proportion of their income online compared to other generations....
Useful stats and demographics for online spending. Gen X and Gen Y continue to lead in total dollars spent but Gen Z is coming up fast as spending the highest percentage of their income online according to new research.