Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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90% of Shoppers Say Price Lures Them to Leave a Store and Buy at a Different Retailer - Retail TouchPoints

90% of Shoppers Say Price Lures Them to Leave a Store and Buy at a Different Retailer - Retail TouchPoints | Public Relations & Social Marketing Insight | Scoop.it

More than 90% of shoppers say price is the top reason they buy an item from a different retailer after visiting a store without making a purchase, according to research from Cognizant. As many as 55% of shoppers leave and go to another retailer’s store if they feel the price of an item is too high.


When it comes to retailers that offer the lowest prices, there are still plenty of reasons consumers can be turned off from making a purchase. Almost half (48%) of shoppers say convenience is the top reason they will not shop at the lowest price retailer. Additionally, 32% of these shoppers prefer loyalty programs at other retailers, while 31% will shop at retailers with a better return policy....

Jeff Domansky's insight:

Price? It matters or buyers go elsewhere. Check out several of the other metrics from this research report.

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How brick-and-mortar stores can survive the Internet shopping craze

How brick-and-mortar stores can survive the Internet shopping craze | Public Relations & Social Marketing Insight | Scoop.it

Department stores and mega-malls were among the main places for Americans to meet, socialize and, of course, shop. That’s all changed.


Department stores and other brick-and-mortar retailers registered another lackluster holiday shopping season, while online sales have remained upbeat since Cyber Monday. As more consumers spend a larger share of their dollars online, does this signal the days of shopping at department stores and shopping malls are numbered?


Cyber Monday sales this year were up 8.7 percent compared with 2013, led by a sharp increase in mobile transactions according to IBM Digital Analytics Benchmark. Sales over mobile devices jumped 29 percent . That’s a sharp contrast with the mostly bad news for brick-and-mortar stores, which saw about 6 million fewer shoppers over the Thanksgiving weekend, with overall spending down about 11 percent , according to the National Retail Federation....

Jeff Domansky's insight:

What's a poor brick and mortar retailer to do? Social marketing has to be part of the solution.

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