Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 13, 2015 1:31 AM
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90% of Shoppers Say Price Lures Them to Leave a Store and Buy at a Different Retailer - Retail TouchPoints

90% of Shoppers Say Price Lures Them to Leave a Store and Buy at a Different Retailer - Retail TouchPoints | Public Relations & Social Marketing Insight | Scoop.it

More than 90% of shoppers say price is the top reason they buy an item from a different retailer after visiting a store without making a purchase, according to research from Cognizant. As many as 55% of shoppers leave and go to another retailer’s store if they feel the price of an item is too high.


When it comes to retailers that offer the lowest prices, there are still plenty of reasons consumers can be turned off from making a purchase. Almost half (48%) of shoppers say convenience is the top reason they will not shop at the lowest price retailer. Additionally, 32% of these shoppers prefer loyalty programs at other retailers, while 31% will shop at retailers with a better return policy....

Jeff Domansky's insight:

Price? It matters or buyers go elsewhere. Check out several of the other metrics from this research report.

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Scooped by Jeff Domansky
January 26, 2014 9:19 AM
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The 3 Crucial Digital Retail Trends of 2014

The 3 Crucial Digital Retail Trends of 2014 | Public Relations & Social Marketing Insight | Scoop.it

Facebook's Head of Retail Global Vertical Strategy shares his predictions for the evolution of online retail.


Retailers have refined the science of merchandising for hundreds of years, but the disruption of the Internet and ecommerce has been an enormous catalyst of change for the industry--and there are no signs of this slowing.


The art and science of ‘click and mortar’ is just beginning to take shape. In fact, according to eMarketer, more than 80 percent of shoppers who visit an ecommerce site do not know what they want to buy. Which means that in a $15 trillion global retail industry, there is a lot of opportunity.In 2014, merchandising continues to reshape itself with three important trends: Discovery, Seasonality and Compression.,...

Jeff Domansky's insight:

Three key trends that retailers need to be aware of in order to combat Digital disruption.

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