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Scooped by
Jeff Domansky
November 7, 2016 5:52 PM
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Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very comforts. Everyone is familiar with the showrooms in your typical Ikea. But one room in Ikea Slependen, the retailer's flagship store in Norway, was quite unexpected. It's a replica of a real Syrian home—25 square meters of cinder block walls and meager furnishings.
Ikea posters and price tags in the space tell the story of a typical Syrian family's plight, including the lack of food, medicine and clean water. The price tags also serve as donation slips, as the stunt is a fundraising effort with the Red Cross, created by ad agency POL. The home is a replica of an actual residence in Damascus, as the video below explains....
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Scooped by
Jeff Domansky
July 7, 2016 9:17 AM
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When you’re a small or medium-sized nonprofit, keeping up with all the latest developments on social media can seem daunting. Fear not! You don’t have to do it all.You simply have to do what you do well. So if your social media experience has evolved into something of a runaway train – a little bit of this and that, and some half-finished projects that never really gained traction (e.g., how many Pinterest boards and pins do you really have? When is the last time you posted on Google+?) – then now is a good time to take a step back and look at your social media campaigns with a fresh perspective....
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Scooped by
Jeff Domansky
April 14, 2015 3:12 AM
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Products of caring companies are seen as superior
New research just released shows that corporate social goodwill can elevate a company’s profits by improving consumers’ perceptions of its products, but only when it’s seen as genuine.[Chernev, Alexander and Sean Blair (2015), “Doing Well by Doing Good: The Benevolent Halo of Social Goodwill” Journal of Consumer Research Summary]
New research shows that social goodwill increases the perceived quality of your products
Your products will only be perceived as better when your Social Responsibility Policies are motivated by an authentic values-led strategy, rather than thinly-veiled self-interest and hopeful publicity...
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Scooped by
Jeff Domansky
November 1, 2014 2:08 AM
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Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing.
“Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good. “Great content reinforces trust.”
And with credibility, authority, and trust come grants, donations, influence, visibility, members, and volunteers — all the makings of a successful nonprofit organization.For those who practice the art of writing for nonprofits, I offer up these six deadly writing sins, which I know about only because I have, on occasion, committed every last one of them....
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Scooped by
Jeff Domansky
August 17, 2014 10:20 AM
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Are you ready to start a fundraising website for your non-profit clients?
We have collected some of the finest WordPress themes for charity and non-profit organizations that have been designed by a team of professionals with many years of experience in this field. This is the perfect time to launch a fundraising website with the year coming to an end.
These themes are designed to help non-profit organizations generate surplus revenue with easy-to-use customization features....
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Scooped by
Jeff Domansky
December 24, 2013 1:54 AM
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charity: water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platformplatform.
While it might not be possible for other nonprofits to perfectly emulate charity: water´s marketing strategy––in fact, it probably wouldn’t be a good idea for them to try given that each nonprofit has a distinct mission, target audience and way of operating––all would benefit from applying even just a few of the lessons we can learn from their incredible marketing. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water...
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Scooped by
Jeff Domansky
August 3, 2016 3:49 AM
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Online search is increasingly the vehicle through which many people find out, inform themselves and learn about most things they are interested in. Although its commercial interests, profit-driven business model, secretive approach, and some of its technology limitations would really not suggest to leave that much power to Google, many of our information decisions are influenced, if not altogether driven by what this search engine suggests back to anyone of our queries. As a consequence search plays a very critical role in our present society, and it would only seem wise for all that we do not readily accept the idea of relying on an auto-generated list of popular web sites ranked by a set of secret algorithms. But, the reality is that without really being much aware of it, we have slowly but vastly delegated to Google the task of deciding for us what is most relevant and what is not, over just about any topic we can think of....
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Scooped by
Jeff Domansky
May 15, 2016 7:20 PM
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More than 1 million users. Sixteen billion monthly page views. Ninety-nine percent user engagement.
If these sound like stats from tech companies, you’re right. Except these tech companies are nonprofits.
In Steve Case’s new book, The Third Wave, he argues that this next generation of the Internet will transform major industry sectors and become integrated into everything we do. We are already seeing the tremendous impact of software and the Internet transform one of the least discussed areas — the nonprofit sector.
With the growing ubiquity of mobile phones and the Internet, combined with plummeting connectivity costs and, in some cases, free infrastructure, it’s not surprising that organizations focused on scaling impact are integrating technology into the core of their solution. But you may be surprised to hear how deep technology’s impact has already been on the nonprofit sector....
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Scooped by
Jeff Domansky
November 9, 2014 3:34 PM
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Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading! While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.
Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out:
- Why NPOs should consider being present on Pinterest.
- 3 tips on how to get your NPO started on Pinterest.
- 10 ideas for Pinterest boards every NPO on Pinterest should have....
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Scooped by
Jeff Domansky
August 26, 2014 9:45 AM
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“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month.
...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....
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Scooped by
Jeff Domansky
May 5, 2014 11:50 PM
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In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior uncovered nine agitators Americans use to define a good person: - Kind
- Caring
- Compassionate
- Helpful
- Friendly
- Fair
- Hard-working
- Generous
- Honest
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Scooped by
Jeff Domansky
December 8, 2013 10:46 AM
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UBC studies suggest all those ribbon campaigns might not be that effective in raising cash...
A study conducted by researchers at the University of British Columbia came to some sobering conclusions.In a series of experiments conducted in the field and the lab, researchers asked participants to show their support for various causes. In one study, one group was given a poppy to commemorate Remembrance Day and asked to put it on immediately. Another group was given a poppy in a sealed envelope to take away with them. A third group, given neither a poppy nor an envelope, acted as a control. Individuals in all three groups were then asked to make a donation to support Canada’s war veterans. (The money raised was, in fact, donated.)
Individuals who had accepted the poppy in a sealed envelope donated significantly more than those in the other two groups....
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Brilliant and heartwarming corporate PR and marketing by IKEA in Norway. I hope the Red Cross benefits hugely from this effort so that Syrian refugees can be helped. It's a great reminder that we can all do more!