Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
February 18, 2015 11:49 PM
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How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS

How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

News organizations are meant to play a critical role in the dissemination of quality, accurate information in society. This has become more challenging with the onslaught of hoaxes, misinformation, and other forms of inaccurate content that flow constantly over digital platforms.

Journalists today have an imperative — and an opportunity — to sift through the mass of content being created and shared in order to separate true from false, and to help the truth to spread.

Unfortunately, as this paper details, that isn’t the current reality of how news organizations cover unverified claims, online rumors, and viral content. Lies spread much farther than the truth, and news organizations play a powerful role in making this happen....

Jeff Domansky's insight:

Here's a valuable look at how news media wrestle with the challenge of spreading lies, rumors and misinformation in social media. Recommended reading.  9.5/10

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Scooped by Jeff Domansky
September 22, 2013 8:26 PM
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TV news fails with hostage taking-social media story

TV news fails with hostage taking-social media story | Public Relations & Social Marketing Insight | Scoop.it
Police save hostages after militants storm Kenya shopping center with guns and grenades. This just in! TV discovers Twitter. At least that's how it seemed watching a recent  national TV news story.


It felt like the early days of the internet, years ago. The CBC-TV news report I viewed fell well short of demonstrating the network knows how to use social media to cover a breaking story.

Jeff Domansky's insight:

Here's an example of how traditional media continue to struggle to integrate social media into their own news coverage. Can they stay relevant in the 24 x 7 news cycle?

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