Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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January 13, 2017 10:17 AM
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How Opinion Stories Drive Engagement For Top News Sites

How Opinion Stories Drive Engagement For Top News Sites | Public Relations & Social Marketing Insight | Scoop.it

On a platform like Facebook, the combination of self-identification from users and algorithmic response to stories that start getting shared heavily, means that there’s lots of room for opinion stories to reach wide readerships.


For many large news sites, strong opinion stories on issues of the day, or from recognised names, can result in major engagement boosts from users sharing a story that identifies with their views, or by weighing in on the comments section.


To understand how opinion based stories contribute to Facebook engagement for large sites, we took a close look at the role of Op-Ed content in driving engagement for two major general news publishers.


Using NewsWhip Analytics, we can specify any domain we want to analyse, as well as the category that we’re interested in looking at on the site. In this case, we zoomed in on English-language Opinion articles from the New York Times and the Guardian, to get their numbers for the month of December 2016....

Jeff Domansky's insight:

How social media drives mainstream media reader engagement.

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November 7, 2016 8:47 PM
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Media’s Next Challenge: Overcoming the Threat of Fake News

Media’s Next Challenge: Overcoming the Threat of Fake News | Public Relations & Social Marketing Insight | Scoop.it

The last year has turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question: What fresh twist could our national election drama and its executive producer, Donald J. Trump, possibly have in store for us now?

No doubt about it: Campaign 2016 has been a smash hit.

And to the news media have gone the spoils. With Mr. Trump providing must-see TV theatrics, cable news has drawn record audiences. Newspapers have reached online readership highs that would have been unimaginable just a few years ago.

On Wednesday comes the reckoning.

The election news bubble that’s about to pop has blocked from plain view the expanding financial sinkhole at the center of the paper-and-ink branch of the news industry, which has recently seen a print advertising plunge that was “much more precipitous, to be honest with you, than anybody expected a year or so ago,” as The Wall Street Journal editor in chief Gerard Baker told me on Friday....

Jeff Domansky's insight:

Good read on the next challenge ahead for mainstream media post-election: fake news. What will happen after the circus leaves town?

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October 20, 2016 1:07 AM
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What If the Newspaper Industry Made a Colossal Mistake?

What If the Newspaper Industry Made a Colossal Mistake? | Public Relations & Social Marketing Insight | Scoop.it

What if, in the mad dash two decades ago to repurpose and extend editorial content onto the Web, editors and publishers made a colossal business blunder that wasted hundreds of millions of dollars? What if the industry should have stuck with its strengths—the print editions where the vast majority of their readers still reside and where the overwhelming majority of advertising and subscription revenue come from—instead of chasing the online chimera?

 

That’s the contrarian conclusion I drew from a new paper written by H. Iris Chyi and Ori Tenenboim of the University of Texas and published this summer in Journalism Practice. Buttressed by copious mounds of data and a rigorous, sustained argument, the paper cracks open the watchworks of the newspaper industry to make a convincing case that the tech-heavy Web strategy pursued by most papers has been a bust. The key to the newspaper future might reside in its past and not in smartphones, iPads and VR. “Digital first,” the authors claim, has been a losing proposition for most newspapers....

Jeff Domansky's insight:

Readers continue to leave print newspapers, but they’re not migrating to the online editions. What if almost the entire newspaper industry got it wrong?

 

In my opinion, newspapers were ripe for disruption because printing on dead trees was economically unsustainable and technology offers better reach -- when done right. The entire value proposition changed and like the music industry, newspapers reacted too slowly to the digital realities.

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September 30, 2015 11:53 PM
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The News And Media Valuation Boom In One Chart | CBInsights

The News And Media Valuation Boom In One Chart | CBInsights | Public Relations & Social Marketing Insight | Scoop.it

Ozy, Refinery29, Business Insider, Vox, and Buzzfeed are among the news and media startups valued over $100M.

Venture capital and strategic investors ranging from Comcast to Time Warner to Bertelsmann poured nearly $800M into digital news and media startups last year. The huge fundings are leading to some very robust valuations in the content business.

Notably, Buzzfeed and Vox Media each took investments of $200M from NBC Universal earlier this year, placing them in the now 139-member strong unicorn club. Now, Axel Springer has acquired Business Insider, valuing the company at $442M just 7 years after launch....

Jeff Domansky's insight:

VC dollars are flowing to content both digital and old/digital.

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February 26, 2015 10:53 PM
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To all the young journalists asking for advice....

To all the young journalists asking for advice.... | Public Relations & Social Marketing Insight | Scoop.it

Dear budding journalist,

Thanks very much for your email! I’m always happy to meet just about anybody, and would love to find some time to have that coffee with you.

Of course I’m also very flattered by the lovely things you said about me, and about how you’d love to have a career in journalism where you might be able to do the kind of thing that I do.

But you won’t. The job I’m doing now was inconceivable when I was your age, and, similarly, if you’re lucky enough to have done well in this industry by the time you’re my age (I’m 42), then you’ll almost certainly be doing something which almost nobody today could foresee....

Jeff Domansky's insight:

Felix Salmon takes a somewhat discouraging but realistic look at the prospects for journalism. One thing for sure, it will continue changing quickly and always be evolving and it is most definitely a "calling" and not a ticket to big-money.

Marco Favero's curator insight, February 27, 2015 6:49 AM

aggiungi la tua intuizione ...

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January 30, 2015 11:33 PM
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Future of News | BBC

Future of News | BBC | Public Relations & Social Marketing Insight | Scoop.it

Jerry Seinfeld, the comedian, once said:

“It's amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

Today, it doesn’t fit.

There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before.

And it used to be said that freedom of the press is limited to those who own one.

Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you....

Jeff Domansky's insight:

BBC takes an interesting transmedia look at the future of news vs noise. Recommended reading   9/10

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July 22, 2014 10:54 AM
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Forbes: No silver bullets | BuzzMachine

Forbes: No silver bullets | BuzzMachine | Public Relations & Social Marketing Insight | Scoop.it

I hesitate three beats before clicking on a Forbes link. That is the definition of a devalued media brand. And that is precisely what other media companies should fear as they more and more try to fool their readers into thinking that what we used to call advertising is now something else that can comfortably live under brands, enigmatically labeled.


The real lesson of Forbes is that there are no easy answers and quick solutions for transforming legacy media companies. DVorkin became a key tourist attraction for media executives touring New York. I know because I took many of them to meet Lewis. He generously shared his means and methods. But I also told these executives that the path was not without the peril I just described.


Media executives are looking for quick fixes still....

Jeff Domansky's insight:

Jeff Jarvis reflect on Forbes magazine's effort to move to a digital model and the future of other traditional media trying to evolve as well.

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June 24, 2014 10:49 PM
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What If the New York Times Ended Its Daily Print Edition? | Mediashift

What If the New York Times Ended Its Daily Print Edition? | Mediashift | Public Relations & Social Marketing Insight | Scoop.it

Stop the presses! For six days a week! Yes, I m being serious. 

...

I’m going to share a “strategic foresight” (also called “future studies”) exercise with you: a “Futures Wheel” that I created which examines how a particular change might play out. In this case, the hypothetical change is for the New York Times to at some point in the near future stop printing and delivering daily printed newspapers (but retain its Sunday print edition) and focus most of its resources on digital products and services.


Here’s the futures wheel for the no-more-daily-print-edition New York Times. Start at the middle (black box, the proposed change) and go out in spokes to see the various first- and second-level consequences that this change likely will have. Green indicates positive elements likely to gain revenue; red indicates where revenue and/or jobs are likely to be lost. Let’s discuss it after you’ve had a chance to look over it. (Also know that a “futures wheel” is one of many tools in the foresight professional/futurist’s bag. It’s useful in this case to think through the consequences of a significant organizational change.)...

Jeff Domansky's insight:

Steve Outing takes an intriguing look at the future of the New York Times as a digital-only product.

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June 10, 2014 1:53 AM
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Inside Forbes: How the Rise of the Mobile, Social, Visual Web Impacts journalists

Inside Forbes: How the Rise of the Mobile, Social, Visual Web Impacts journalists | Public Relations & Social Marketing Insight | Scoop.it

I learned many lessons during my eight years at AOL, none bigger than this: don't let any measure of success blind you to what's in front of your face. In the early 00s, AOL raked in the dial-up dollars.


...For me, statistics like these confirm the news business is on another collision course. A decade or more ago, journalism collided with the freedoms of digital publishing. Next came the collision with social media. Now, it’s colliding with mobile, social and the visual Web. Journalists should take note.  Basically, they’re livelihood depends on revenue from paying subscribers and ad dollars. About 75% of ad dollars at media companies with magazines or newspapers still come from those properties (at FORBES it’s down to 45%). Often, it’s even more than that. I suspect traditional revenues at TV and cable networks with big Web sites account for the same.


Mobile ad rates are often one-third of desktop rates, now the main source of digital revenues. So, if traditional ad revenues remain flat at best, if digital pay walls work for only the few, if more news is consumed on smartphones, well, the math doesn’t tell a pretty story unless mobile solutions are found....

Jeff Domansky's insight:

Lewis DVorkin takes an inside look at the impact of social on journalism

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May 18, 2014 10:42 AM
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The leaked New York Times innovation report is one of the key documents of this media age

The leaked New York Times innovation report is one of the key documents of this media age | Public Relations & Social Marketing Insight | Scoop.it

We don’t typically write about intra-newsroom politics at Nieman Lab, leaving that to Manhattan’s very capable cadre of media reporters. But Abramson’s removal and Dean Baquet’s ascent has apparently inspired someone inside the Times to leak one of the most remarkable documents I’ve seen in my years running the Lab, to Myles Tanzer at BuzzFeed.


It’s the full report of the newsroom innovation team that was given six full months to ask big questions about the Times’ digital strategy. (A summary version of it was leaked last week, but this is the big kahuna.)

Jeff Domansky's insight:

It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Recommended rading. 10/10

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May 16, 2014 5:07 PM
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Five Key Takeaways from The New York Times' Innovation | Social Media Insider

Five Key Takeaways from The New York Times' Innovation | Social Media Insider | Public Relations & Social Marketing Insight | Scoop.it

For a moment, let’s not focus on the delicious irony of Buzzfeed breaking the second biggest news about The New York Times this week. The site -- which many a Times staffer probably sniffs derisively at -- uploaded the paper-of-record’s entire 91-page “Innovation Report” that calls for de-emphasizing print in favor of a more sophisticated approach to digital. If you’re in digital, it’s even more intriguing than the news on Wednesday that executive editor Jill Abramson had been unceremoniously shown the door


More than anything else, the report points to the Times’lackluster, scattershot approach to digital innovation, particularly in audience development, an imperative when so much content and readership comes from the act of sharing. In one of its many trenchant-but-obvious observations, it points out  that “our digital content needs to travel on the backs of readers to find new readers.”...

Jeff Domansky's insight:

I wonder if this is the final nail in the coffin for newsprint? it certainly is symbolic! We really are at a stage of technology where we can read anything and  enjoy the interactive nature of news stories more on a tablet or other device.

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March 28, 2014 9:55 AM
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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why. | Public Relations & Social Marketing Insight | Scoop.it

Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?


As the American Journalism Review reported, in a piece called “No Analytics for You: Why The Verge Declines To Share Detailed Metrics With Reporters,”the editors at The Verge simply don’t want their writers thinking about traffic.


What’s more, The Verge is not alone in this practice. Re/code, a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. 


MIT Technology Review holds numbers back too.“We used to show the writers and editors traffic, and told them to grow it; but it had the wrong effect. So we stopped,“ says Jason Pontin, CEO, editor in chief and publisher of MIT Technology Review. ”The unintended consequence of showing them traffic, and encouraging them to work to grow total audience, is that they became traffic whores. Whereas I really wanted them to focus on insight, storytelling, and scoops: quality.”...

Jeff Domansky's insight:

"Traffic whores?" When do ratings or circulation not count? Color me skeptical!

Therese Torris's comment, March 28, 2014 12:19 PM
Skeptical, too ;-)
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March 19, 2014 1:30 AM
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Pretty Much Everything I Know About the News Business

Pretty Much Everything I Know About the News Business | Public Relations & Social Marketing Insight | Scoop.it

Last month, venture capitalist Marc Andreessen posted what, in his view, was the future of the news business. Reactions were varied, but everyone had one. I joked that my entire Twitter stream was people replying to Andreessen as he has very publicly thrown himself into the future of news conversation.


We need new voices in this discussion like Andreessen, but his post was too… nice. I’d bet he left his more candid insights out. After the post, I found myself wishing someone would share more actionable observations from the industry.


So, here’s my take. Each one of these could be their own essay. Please argue with me....

Jeff Domansky's insight:

Sean Blanda shares a thoughtful post on journalism. Recommended reading 9 / 10

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January 13, 2017 10:08 AM
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Five Charts Showing Where Social Publishing Is Going In 2017

Five Charts Showing Where Social Publishing Is Going In 2017 | Public Relations & Social Marketing Insight | Scoop.it

We look at five areas of social publishing that are growing in importance in 2017, from Instagram to the importance of original storytelling.


For publishers, there’s plenty of anticipation about what 2017 might bring for opportunities to connect with readers and grow their audience base on social media.


Using NewsWhip Analytics, we put together some charts showing some interesting points in social publishing at the end of 2016 and start of 2017.


For more 2017 predictions and advice, be sure to check out our full 2017 Predictions Report, featuring views from top editors and social media analysts at newsrooms including the Guardian, the Associated Press, Business Insider, the Wall Street Journal and more....

Jeff Domansky's insight:

NewsWhip predicts where social media is headed this year.

donhornsby's curator insight, January 13, 2017 10:54 AM
Publishers can expect Facebook’s dominance as a media distribution platform to grow in 2017. And not just through the standard Facebook app itself – Messenger has been touted as a way of delivering content, while Facebook owned WhatsApp and Instagram command impressive user bases globally. Read more at https://www.newswhip.com/2017/01/social-publishing-charts-2017/#hV8axKacQWRWC4ZU.99
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October 24, 2016 10:45 PM
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Newsonomics: Here are 10 storylines we’ll be talking about into 2017

Newsonomics: Here are 10 storylines we’ll be talking about into 2017 | Public Relations & Social Marketing Insight | Scoop.it
It’s been a remarkable year for the nation, and its press. Transfixed by the Trump phenomenon, election anxiety has all but consumed us. But soon, what has felt like a national colonoscopy will soon be over, and the press will march (or at least step) forward.

 

As we consider the most newsworthy U.S. press happenings of this year, let’s start projecting forward to 2017. Tronc may well disappear early into it, but in a sons-also-rise scenario, the Murdochs and the Sulzbergers maintain center stage, and the future of Gannett and GateHouse — two companies that collectively own almost one in five U.S. dailies — becomes even more important. Let’s take 10 storylines of 2016 and extend them into the year ahead....

Jeff Domansky's insight:

Ken Doctor has storylines that will still be interesting in 2017..

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January 10, 2016 10:32 PM
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All your insights are belong to us: A new Tow Center report outlines the state of automated journalism

All your insights are belong to us: A new Tow Center report outlines the state of automated journalism | Public Relations & Social Marketing Insight | Scoop.it
Automated journalism is here to stay, according to a new report from Columbia’s Tow Center and research fellow Andreas Graefe. But what are the most efficient uses of this technology, and what are its limitations? What is it good for that news organizations might not have considered yet? How do readers respond to automated articles? How does the spread of automated journalism affect the way human journalists do their jobs?


The report explores some of those issues in depth, presenting several case studies (and allaying some fears of a robot takeover).

Jeff Domansky's insight:

This is a fascinating report on automated journalism. What's next - automated automation?

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September 27, 2015 11:25 PM
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The Death Of The News Brand

The Death Of The News Brand | Public Relations & Social Marketing Insight | Scoop.it

If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the Internet, or the writing of ad-blocking code, but with the philosophy and construction of Web 2.0.


If we go back to 2004, we first see people talking about the Web in new ways. What was once fixed content, placed in fixed locations, became content and context that were separated. What this mean was that websites became a series of frames that could pull content from other places. Pages were dynamic, not fixed, and content could come from anywhere.

Weather sites became portals pulling weather data from other providers, while stock price sites dynamically changed based on data suppliers.The most obvious culmination of this trend was  the app.

What this form of construction has done is reward the topmost layer, the “customer interface.” Kayak sells an incredible volume of hotel, car rental and flight inventory merely by owning the interface between service providers and customers, Zilllow does the same with real estate, Seamless with food. Open table, Fandango, Instacart, Uber, Alibaba — the list goes on. The provision of services becomes commoditized, a dumb pipe, while the interface and aggregation layer is the thin surface,  scaling fast, and where much of the profit lies....

Jeff Domansky's insight:

The comments to Tom Goodwin's column are very interesting and provocative. Recommended reading and debate.

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February 10, 2015 1:42 PM
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Reality Check: Sizing Up VC-Backed Publishers' Prospects

Reality Check: Sizing Up VC-Backed Publishers' Prospects | Public Relations & Social Marketing Insight | Scoop.it
Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.


Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013, according to Preqin, which tracks venture-capital investments.


That investment comes as traditional media companies like The New York Times and Condé Nast cut staff, trim costs and turn over every possible rock in search of new revenue streams. Meanwhile, digital media companies -- which have a fraction of old media's revenue and even less of their profits -- are awash in investor cash....

Jeff Domansky's insight:

Michael Sebastian posts a very interesting look at "new media" startups and the competitive landscape with "old" media. A must-read. 9/10

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August 20, 2014 2:39 PM
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Last Call | Clay Shirky in Medium

Last Call | Clay Shirky in Medium | Public Relations & Social Marketing Insight | Scoop.it

...When the press writes about the current dislocations, they must insist that no one knows what will happen. This pattern shows up whenever the media covers itself. When the Tribune Company recently got rid of their newspapers, the New York Times ran the story under a headline “The Tribune Company’s publishing unit is being spun off, as the future of print remains unclear.”


The future of print remains what? Try to imagine a world where the future of print is unclear: Maybe 25 year olds will start demanding news from yesterday, delivered in an unshareable format once a day. Perhaps advertisers will decide “Click to buy” is for wimps. Mobile phones: could be a fad. After all, anything could happen with print. Hard to tell, really....

Jeff Domansky's insight:

Clay Shirky looks at the undeniable realities of the newspaper industry. This is a must-read for anyone who loves newspapers and wants a glimpse of the future. Nostalgia is not a business model!

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July 15, 2014 2:42 AM
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Overload! Journalism's battle for relevance in an age of too much information

Overload! Journalism's battle for relevance in an age of too much information | Public Relations & Social Marketing Insight | Scoop.it

...Chief among the findings was that many young consumers craved more in-depth news but were unable or unwilling to get it. “The abundance of news and ubiquity of choice do not necessarily translate into a better news environment for consumers,” concluded the researchers in their final report. “Participants in this study showed signs of news fatigue; that is, they appeared debilitated by information overload and unsatisfying news experiences .


 . . . Ultimately news fatigue brought many of the participants to a learned helplessness response. The more overwhelmed or unsatisfied they were, the less effort they were willing to put in.


”The idea that news consumers, even young ones, are overloaded should hardly come as a surprise. The information age is defined by output: we produce far more information than we can possibly manage, let alone absorb..

Jeff Domansky's insight:

Media's challenge to find new readers among the young.

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June 19, 2014 1:17 AM
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21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog

21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.


...The revelations from the recently leaked report into their challenges of facing upstarts and competitors is a compelling insight into publishing and also content marketing.


Content is the weapon of choice to gain attention traffic and advertising revenue in a digital world.


Content marketing lessons


One observation from the report that surprised me away was that they didn’t use social media for marketing but for measuring!


Here are some insights into how companies need to adapt in a digital age with publishing and content marketing. I have also included actual excerpts from the report....

Jeff Domansky's insight:

Jeff Bullas provides a really useful look at the challenges faced by the New York Times and other newspaper publishers in the social media era. Recommended reading.  9/10

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June 9, 2014 8:13 PM
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What the Hell Does the PR Guy Know About Journalism (Take II)? | Lou Hoffman

What the Hell Does the PR Guy Know About Journalism (Take II)? | Lou Hoffman | Public Relations & Social Marketing Insight | Scoop.it

I don’t know what The Washington Post will look like in 2018, but I guarantee it will be in a business or two (or three) that no one could have predicted today.


Few people think that Bezos will defend the purity of journalism; his stewardship of Amazon offers clues that he’s comfortable wading into the gray area in exchange for revenue. The Amazon Vine program serves as a good Exhibit A....

Jeff Domansky's insight:

Lou Hoffman takes an in-depth look at journalism trends.

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May 16, 2014 5:15 PM
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Exclusive: New York Times Internal Report Painted Dire Digital Picture | BuzzFeed

Exclusive: New York Times Internal Report Painted Dire Digital Picture | BuzzFeed | Public Relations & Social Marketing Insight | Scoop.it

A 96-page internal New York Times report, sent to top executives last month by a committee led by the publisher’s son and obtained by BuzzFeed, paints a dark picture of a newsroom struggling more dramatically than is immediately visible to adjust to the digital world, a newsroom that is hampered primarily by its own storied culture.


The Times report was finalized March 24 by a committee of digitally oriented staffers led by reporter A.G. Sulzberger. His father,  Times  Publisher Arthur Sulzberger,  fired Executive Editor Jill Abramson Tuesday,  a decision that doesn’t appear immediately related to the paper’s digital weaknesses.


The report largely ignores legacy competitors and focuses on the new wave of digital companies, including First Look MediaVoxHuffington PostBusiness Insider, and BuzzFeed....

Jeff Domansky's insight:

In a delicious irony, noted by many, BuzzFeed broke the story and released its own view of the New York Times report citing it's need to adjust to the digital world.

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May 13, 2014 1:45 AM
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Inside Forbes: How the Flow of News on Smartphones Changes the Business of Journalism

Inside Forbes: How the Flow of News on Smartphones Changes the Business of Journalism | Public Relations & Social Marketing Insight | Scoop.it

I got one of those digital wake-up calls last week when my obsession with data turned to mobile traffic. In April, we had the same number of readers visit our home page via smartphone as we did the desktop.


The same was pretty much true for our popular Billionaires List. We also delivered streams of headlines for mobile readers partly determined by their consumption patterns. Briefly, we even crossed the newest digital divide. During the first weekend of May, 51% of  visits were mobile — 39% smartphone, 11.5% tablet. What’s it all mean? ...

Jeff Domansky's insight:

Lewis D'Vorkin takes a close look at the impact of smartphones on journalism and news.

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March 28, 2014 3:05 AM
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Key Data From Pew's "State Of News Media" Report

Key Data From Pew's "State Of News Media" Report | Public Relations & Social Marketing Insight | Scoop.it

The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital.


I won’t try to summarize the full sweep of this “best of times, worst of times” report. However, below I’ve excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption....

Jeff Domansky's insight:

Nice summary and visuals depict where digital and traditional news media are at in 2014.

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