Public Relations & Social Marketing Insight

Narrative gravity is like confirmation bias, “the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs.” But with narratives, it’s less about personal beliefs and more of a bandwagon effect, where everyone processes and interprets information through a framework that is both easily digestible and broadly accepted. Narrative gravity is what makes a startup’s story clock tick.

Narrative gravity exists beyond tech. It’s why Senator John McCain is still considered a maverick and why Tiger Woods’ big comeback is always right around the corner. The gravitational pull of a prevailing narrative is hard to resist....