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More shoppers walking by are going into stores and, once inside, are spending more time there.
Of total foot traffic, about 1 in 10 consumers enter a store, based on the tracking of mobile phones in and around malls and stores.
And once inside the store, shoppers are spending 31 minutes, an increase from 26 minutes in the same month last year, according to the U.S. Retail Benchmark study, the monthly report on the tracking of tens of millions of shopping sessions by Euclid...
Chuck Martin looks at a new research report on mobile shoppers and finds some useful data. Recommended reading. 9/10