Public Relations & Social Marketing Insight
445.0K views | +8 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
June 14, 2017 10:58 AM
Scoop.it!

IAB study claims over 45% of mobile ads generate consumer response

IAB study claims over 45% of mobile ads generate consumer response | Public Relations & Social Marketing Insight | Scoop.it

Nearly two-thirds (63%) of smartphone users worldwide use their device every at least once every 30 minutes, according to an IAB report published today (June 13), with ad recall on such devices registered at 86% on mobile web, and 90% in-app.


The findings were released in the trade body study entitled ‘Always On – A Global Perspective of Mobile Consumer Experience’, which surveyed users across the globe and found that over a fifth (22%) tap into their phones every five minutes.


Respondents came from North and South America, Asia, Europe, and Africa with the majority of them reporting that they access the internet via mobile web and mobile apps at least once a day (mobile web – 88% and mobile apps – 84%).


Meanwhile, awareness of advertising on both mobile web and on mobile apps was high among respondents, with nearly half claiming they took action after seeing ads on such devices, with the two platforms performing similarly in generating consumer response (45% on mobile web and 47% on mobile apps)....

Jeff Domansky's insight:

IAB research shows why mobile marketing matters.

No comment yet.
Scooped by Jeff Domansky
April 6, 2016 10:29 AM
Scoop.it!

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible | Public Relations & Social Marketing Insight | Scoop.it

The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study.


The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides.


Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....

Jeff Domansky's insight:

Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.

No comment yet.
Scooped by Jeff Domansky
July 20, 2015 1:42 AM
Scoop.it!

Mobile Addicts Multiply Across the Globe

Mobile Addicts Multiply Across the Globe | Public Relations & Social Marketing Insight | Scoop.it

On June 29th Bank of America released the findings of its second annual report on Consumer Mobility. The report showed that the US population is perpetually plugged-in with 71% of those surveyed disclosing they actually sleep with their smartphones. This prompted us to revisit the study we conducted in Q2 of 2014 in which we first uncovered the rise of a new breed of mobile users: the Mobile Addicts.


Worldwide Mobile Addicts Grew 59% in the Last Year


The chart below shows the results of the new research. It is clear from that chart that the trend Bank of America is talking about is not limited to the United States. In fact, that trend is global.  From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38% year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25% increase. Super Users, consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34% increase....

Jeff Domansky's insight:

Just more evidence mobile matters.

No comment yet.
Scooped by Jeff Domansky
April 9, 2015 10:54 AM
Scoop.it!

In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos

In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos | Public Relations & Social Marketing Insight | Scoop.it

While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of a mobile-shopping assist.


In yet another study looking at in-store shopping behavior, the majority (75%) of consumers use their phones while shopping.Almost all (90%) of those 18 to 35 years old use a phone, compared to 77% of those 36 to 49 years old and just over half (52%) of those 50 to 65 years old, according to a study by InReality....

Jeff Domansky's insight:

Want to reach those moving targets - mobile consumers? This research will help you understand them better. Recommended reading. 9 /10

No comment yet.
Scooped by Jeff Domansky
March 11, 2015 9:21 AM
Scoop.it!

Mobile Marketing: How to Develop an Appropriate Mobile Strategy (Part 2)

Mobile Marketing: How to Develop an Appropriate Mobile Strategy (Part 2) | Public Relations & Social Marketing Insight | Scoop.it

Part Two of a Three-Step Model to Develop a Mobile Strategy in order to cope with the Mobile Revolution.In order to construct the appropriate mobile marketing strategy, customers and their attitudes toward mobile marketing and mobile marketing tools should be analyzed carefully. For this purpose, in this study a-three-step road map will be presented as can be seen from figure 1....

Jeff Domansky's insight:

Part 2 in a valuable overview of mobile marketing strategies. Recommended reading. 9/10

No comment yet.
Scooped by Jeff Domansky
January 7, 2017 11:09 AM
Scoop.it!

Five Bleeding-Edge Mobile Marketing Trends in 2017

Five Bleeding-Edge Mobile Marketing Trends in 2017 | Public Relations & Social Marketing Insight | Scoop.it

Mobile marketing's awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that US mobile-ad spend will exceed $40 billion -- and the industry can expect that number to pass $65 billion by 2020. 


Last year, mobile digital ad-spend fueled mobile-side growth on a path to outpace desktop ad-spend. Meanwhile, smartphones and tablet devices account for 51.3% of Internet use. By year's end, 75% of online content consumption will be mobile, media buying agency Zenith forecast late last year.


Numbers like these tell the story: for mobile marketing, a moment of transformation is at hand.This transformation will bring with it the following five trends -- changing how brands and marketers work with each other, with technology and with consumers....

Jeff Domansky's insight:

Mobile ad growth is a dramatic story, but it also suggests marketing priorities, writes Julie Bernard, chief marketing officer at Verve.

No comment yet.
Scooped by Jeff Domansky
October 22, 2015 4:16 AM
Scoop.it!

Study: 45% of Consumers Snub Businesses with Poor Mobile Website | LSA Insider

Study: 45% of Consumers Snub Businesses with Poor Mobile Website | LSA Insider | Public Relations & Social Marketing Insight | Scoop.it

Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on the path to purchase, and mobile usage has been linked to consumers that are ready to buy. Article after article and study upon study identify the power of the mobile device for businesses big and small.


But what is happening to the businesses who are providing “disappointing” mobile website experiences? According to a new consumer study from HubShout (N=450 U.S. adults 21-55 years old), 39% of consumers will look for a competitor and 6% will completely refuse to do business with them. That’s almost half of consumers (45%) who will disregard businesses solely because of a poor mobile experience....

Jeff Domansky's insight:

Get mobile or get lost say consumers!

No comment yet.
Scooped by Jeff Domansky
July 4, 2015 4:28 AM
Scoop.it!

What Does It Mean to Be Mobile First? And Why Should Marketers Care?

What Does It Mean to Be Mobile First? And Why Should Marketers Care? | Public Relations & Social Marketing Insight | Scoop.it

While most marketers understand what a mobile app is, and also likely have heard or gone through the exercise of creating a responsive website, far fewer have sat down to map out what a mobile-first customer journey looks like.


Of course, it has become table stakes to ensure that one’s company either has a mobile application (I don’t recommend this approach for most brands) or has updated its website to be responsive. This latter technique requires elements like simple navigation, easily clickable links — by either a finger or a mouse — optimized text readability, and images that either scale or are dynamically replaced by larger or smaller images and icons.


But more important in mapping out this journey is to take a step back and think through how, where and with what one’s customers interact with their favorite brands. This journey will differ by user, but behavior will tend to cluster around factors like.....

Jeff Domansky's insight:

As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout.

No comment yet.
Scooped by Jeff Domansky
April 4, 2015 7:07 PM
Scoop.it!

Report Says Shoppers Prefer Purchasing on Smartphones Over Tablets

Report Says Shoppers Prefer Purchasing on Smartphones Over Tablets | Public Relations & Social Marketing Insight | Scoop.it

“According to the data, consumers are not spontaneously window shopping online stores or casually browsing product pages,” said Jim Davidson, head of research for Bronto Software. “They are utilizing multiple devices to extend their shopping experience and influence purchase decisions, creating a nonlinear path to purchase that today’s marketers need to understand and embrace.”

The report found that the majority of smartphone shoppers prefer mobile device browsers (61% of respondents) over apps (39% of respondents), which was also the preference of tablet shoppers by more than two to one (69% vs. 31%)....

Jeff Domansky's insight:

A couple of these mobile marketing stats were surprising; especially the preference for smartphone versus tablet purchasing.

No comment yet.