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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 16, 2017 10:44 AM
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Watch a 10-Year-Old's Face Unlock His Mom's iPhone X

Watch a 10-Year-Old's Face Unlock His Mom's iPhone X | Public Relations & Social Marketing Insight | Scoop.it

HACKING FACE ID, the facial recognition system built into Apple's iPhone X, isn't easy. Unless, it turns out, you're a very specific hacker—say, a rare 10-year-old kid, trying to break into the phone of whichever of your parents looks the most like you.

 

Attaullah Malik and Sana Sherwani made that discovery earlier this month, when their fifth-grade son, Ammar Malik, walked into the bedroom of their Staten Island home to admire their new pair of iPhone Xs just after they’d set up Face ID. “There’s no way you’re getting access to this phone,” the older Malik remembers his wife telling her son, in a half-joking show of strictness.

 

Malik offered to let Ammar look at his phone instead, but the boy picked up his mother's, not knowing which was which. And a split second after he looked at it, the phone unlocked.

 

The parents were shocked. Ten-year-old Ammar thought it was hilarious. "It was funny at first," Malik told WIRED in a phone call a few days later. "But it wasn't really funny afterward. My wife and I text all the time and there might be something we don’t want him to see. Now my wife has to delete her texts when there's something she doesn’t want Ammar to look at.

Jeff Domansky's insight:

Yes, twins can unlock each other's iPhones. But kids accessing their parents' devices raises different concerns.

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Scooped by Jeff Domansky
January 5, 2017 11:12 PM
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Nearly Half of Small Businesses Expected to Adopt Mobile Apps by 2017

Nearly Half of Small Businesses Expected to Adopt Mobile Apps by 2017 | Public Relations & Social Marketing Insight | Scoop.it
Just a couple of years ago, it was impractical for most small businesses to create a mobile app. Most didn’t see any real value in it. 


A lot has changed since then.

 

Thanks to app development software tools, many businesses are building apps. And the trend is expected to continue.
According to data collected by Biznessapps, a mobile platform for small businesses, nearly half of small businesses are expected to adopt a mobile app by 2017 or later....

Jeff Domansky's insight:

Are mobile apps the next big small business thing? This mobile app software company seems to think so.

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September 24, 2016 12:54 AM
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Mobile apps responsible for 80% of digital media growth | Mobile Commerce Daily

Mobile apps responsible for 80% of digital media growth | Mobile Commerce Daily | Public Relations & Social Marketing Insight | Scoop.it

Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.

 

According to the report, mobile represents two out of every three minutes spent on digital media in the U.S. If brands and marketers want to capture that huge amount of time consumers spend on mobile devices, they will have a lot to compete with....

Jeff Domansky's insight:

Mobile gets two of every three minutes of time spent online.

vealpepsi's comment, September 24, 2016 6:13 AM

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September 5, 2016 10:10 AM
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7 Types of Push Notifications Users Actually Enjoy

7 Types of Push Notifications Users Actually Enjoy | Public Relations & Social Marketing Insight | Scoop.it

If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.


A growing number of us are using mobile as our primary device for accessing the internet --over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.


Brands are starting to respond to that. Just last week, for instance, Google announced that non-mobile friendly pages will be ranking even lower next year.


Apps will be especially impacted most by this increasingly widespread mobile use. The push notifications we receive on our devices will play a vital role in the information we come across, and if we choose to consume it....

Jeff Domansky's insight:

HubSpot shares the types of push notifications your users really want to see -- and how to optimize them.

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July 29, 2016 1:38 AM
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Mobile eCommerce: How It’s Changing the World

Mobile eCommerce: How It’s Changing the World | Public Relations & Social Marketing Insight | Scoop.it

Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year?


A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with their users, and when done right – push the right message at the right time – increase sales significantly. Urban Outfitters and The Gap are two good examples, but there are many more. These brands have invested in apps offering a better user interface, which is essential for maintaining and growing the customer relationship.


At the same time, apps also make it easier for brands to reengage shoppers and learn about their likes and dislikes.


One of the key things about mobile is it bridges the divide between online and offline (eCommerce and the store). Home Depot is using mobile to navigate their stores, and when that data is combined with loyalty program data and push notifications, it yields a very clear picture of consumer behavior.


Brands are also deploying beacons to increase the targeted use of push notifications, delighting the user in the right time. And increasingly, as eCommerce brands are relying more on apps, the UI around it has also gotten more sophisticated. Using data in a smart way to acquire engaged users, for example layering data, into Facebook creating smart look alike audiences reaching like -minded users. Platforms such as Facebook are spending a lot of efforts to improve their offering, including carousel ads and dynamic product ads....

Jeff Domansky's insight:

Galia Reichenstein shares insight into mobile commerce and its impact on business.

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July 27, 2016 12:46 PM
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Mobile Myth Busting: How to Write Great Content for Mobile - ScribbleLive

Mobile Myth Busting: How to Write Great Content for Mobile - ScribbleLive | Public Relations & Social Marketing Insight | Scoop.it

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights, as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).”

Today, 80% of internet users own a smartphone and consumers are “multiscreening” (browsing on both mobile and desktop devices), meaning it’s more important than ever to create consistent experiences across devices. This is about more than simply making your site mobile responsive. It means thinking about how the vertical screen changes the way we write and structure content.

Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size....

Jeff Domansky's insight:

These three mobile myths are important to consider when developing blogs, content marketing and marketing material. Valuable insight. 9/10

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May 16, 2016 2:21 PM
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37% of shoppers start on mobile

37% of shoppers start on mobile | Public Relations & Social Marketing Insight | Scoop.it

There's more evidence to support the growing importance of mobile devices along the path to purchase.

According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37 percent of respondents said their purchases start with mobile shopping more than one-quarter to half of the time.

The report compares mobile use from the fourth quarter of 2015 to the same period the year before. It found that shoppers are using mobile devices, particularly smartphones, to assist with in-store sales more frequently than for online shopping.

Roughly 72 percent are researching an item or checking prices on a smartphone before buying. Store locators are popular with 60 percent of smartphone users, and 55 percent are using mobile coupons.

Reviews are popular with slightly more than half of all mobile device users and 44 percent of smartphone users use digital lists while shopping....

Jeff Domansky's insight:

Marketers, check out these key Nielsen stats:

  • 37% of shoppers start on mobile
  • 72% are researching or checking prices on smartphone
  • 60% are looking for locations.
  • 55% are using mobile coupons.
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May 12, 2016 10:30 PM
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Study: Mobile is the fastest growing channel for customer interaction

Study: Mobile is the fastest growing channel for customer interaction | Public Relations & Social Marketing Insight | Scoop.it

Dive Brief:

  •  Kitewheel took stock of more than one billion brand and customer interactions on its platform, which revealed that marketers are in fact taking advantage of omnichannel campaigns.
  • Social media led the way in interactions at 48%, while mobile apps were the fastest growing channel for interactions, and email (23%) is up 270% year-over-year.
  • Even though social media accounted for the most interactions, the research also found that 70% of marketers are still using the channel for broadcast messaging rather than more tailored and targeted campaigns....
Jeff Domansky's insight:

More mobile, more often, more important for marketers.

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Scooped by Jeff Domansky
April 13, 2016 4:34 AM
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40 Essential Facts About Mobile Every Business Person Should Know | Mobile X Festival

40 Essential Facts About Mobile Every Business Person Should Know | Mobile X Festival | Public Relations & Social Marketing Insight | Scoop.it

Is mobile a big deal? You bet it is. And to prove our point, we’ve collected 40 of the most important facts about mobile that every business person should know.Ready to check ’em out? Here goes:


Today’s mobile phone is more powerful than the PCs that sent two astronauts to the moon in 1969. Source:  http://quarterly.insigniam.com/innovation/by-the-numbers


The first commercial cellular network was launched by NTT in Japan in 1979. Source: http://communities-dominate.blogs.com/brands/2009/11/celebrating-30-years-of-mobile-phones-thank-you-ntt-of-japan.html


The first multi national cellular network was the Nordic Mobile Telephony in 1981. It even supported roaming. Source:  http://www.ericsson.com/ericsson/corpinfo/publications/review/2006_03/files/3_fifty_years.pdf ...

Jeff Domansky's insight:

Must-read stats for every marketer or mobile maven. Recommended reading. 9/10

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April 5, 2016 9:52 AM
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Native ads to make up 63% of mobile display ad spend by 2020, Facebook/IHS study finds

Native ads to make up 63% of mobile display ad spend by 2020, Facebook/IHS study finds | Public Relations & Social Marketing Insight | Scoop.it

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers.


According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth.


Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....

Jeff Domansky's insight:

Facebook releases interesting new stats on native advertising on its Audience Network.

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March 2, 2016 10:52 AM
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How Internet Behavior is Changing Around the World | HubSpot

How Internet Behavior is Changing Around the World | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?


 


To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....

Jeff Domansky's insight:

Clearly, the future is mobile and in developing countries that future is now.

ana spireanu's curator insight, March 2, 2016 4:46 PM

Clearly, the future is mobile and in developing countries that future is now.

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February 28, 2016 9:41 PM
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How the Internet of Things is becoming the 'Internet of Commerce’

How the Internet of Things is becoming the 'Internet of Commerce’ | Public Relations & Social Marketing Insight | Scoop.it

From a purely technical perspective, adding mobile payment hardware (NFC) to a device is easy, which is why major tech companies have been doing it since 2007.

The challenge, however, was creating safe services, at scale, that could make payments as digital as the people who will use them.

MasterCard has answered the call through with a variety of mobile payment innovations, from its digital wallet service MasterPass, to contactless technologies that make transactions faster, to commerce platforms like Android PayTM, Apple PayTM and Samsung Pay, even advanced tokenization services.

The future of payments doesn't just live on a smartphone, though....

Jeff Domansky's insight:

Lots of new developments on the mobile and IoT payments horizon.

Jeff Domansky's curator insight, February 28, 2016 9:45 PM

Lots of new developments on the mobile and IoT payments horizon.

delphine crommelinck's curator insight, March 23, 2016 5:24 AM

Lots of new developments on the mobile and IoT payments horizon.

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February 5, 2016 6:03 PM
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Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | Public Relations & Social Marketing Insight | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....

Jeff Domansky's insight:

Interesting mobile shopping research.

Marco Favero's curator insight, February 6, 2016 6:01 AM

aggiungi la tua intuizione ...

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February 13, 2017 12:43 PM
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Designing for mobile | Tom Fishburne

Designing for mobile | Tom Fishburne | Public Relations & Social Marketing Insight | Scoop.it

In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and was a wakeup call for marketers.

And yet, with customers increasingly mobile first, many brands still treat mobile visitors as mini desktop visitors.

Ericcson published a neuroscience study last year that found that the stress caused by using smartphones to find content and complete tasks on the mobile web is akin to watching a horror movie. They found that heart rate increases 38% with mobile content delays.

Jeff Domansky's insight:

Note the Ericcson research showing the stress of finding mobile content on the web is as big as watching a horror movie. Don't add to that horror show. Make your content mobile ready.

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October 28, 2016 7:30 PM
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Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined

Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined | Public Relations & Social Marketing Insight | Scoop.it

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.

The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.

The report, the first from Zenith to focus exclusively on mobile advertising and technology trends, covers 60 countries worldwide.

In terms of individual markets, Spain (mobile = 85% of Internet) ranks No. 1, followed by Hong Kong (79%) and China (76%). Mobile’s share of U.S. Internet usage is 74%....

Jeff Domansky's insight:

75% of Internet use will be accessed by mobile devices in 2017  – marketers, PR and business take note..

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September 14, 2016 2:18 PM
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5 Numbers that Illustrate the Rise of Mobile Media - MediaShift

5 Numbers that Illustrate the Rise of Mobile Media - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

In 2015, mobile traffic exceeded desktop traffic at 90 percent of major media outlets, including 88 percent of the largest U.S. newspapers, according to Pew’s 2016 State of the News Media report. Just a year earlier, only 65 percent of respondents had reported mobile traffic that exceeded desktop views.


The biggest year-over-year change came in the newspaper sector. In 2014, only 28 of 50 newspapers included in the survey brought in more traffic via mobile than desktop. In 2015, that number jumped to 44 of 50.

41.6 million – That’s how many U.S. consumers are expected be mobile-only internet users by 2020, according to a recent eMarketer report. Currently, about 31.1 million U.S. internet users (or 11.7 percent) access the internet strictly via mobile devices, while another 215 million people use both mobile devices and desktops/laptops to surf the web.


The number of people who access the internet exclusively via desktops/laptops is expected to drop from 18.8 million this year to 10.0 million in 2020. Meanwhile, the total number of Americans connected to the internet is projected to keep rising over the next five years, reaching an estimated 279.3 million by the end of the decade....

Jeff Domansky's insight:

It's a mobile world and these stats show how significant mobile is in our daily lives.

Jason Muldrow's curator insight, September 14, 2016 10:44 PM

Insights to keep your business relevant amidst the mobile revolution 

Debbie's curator insight, September 15, 2016 10:28 AM

41.6 million – That’s how many U.S. consumers are expected be mobile-only internet users by 2020.

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July 31, 2016 11:42 AM
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Mobile search: it's different

Mobile search: it's different | Public Relations & Social Marketing Insight | Scoop.it

Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart.


As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search....e

Jeff Domansky's insight:

Mobile matters critically to search and sales according to Forrester research.

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July 28, 2016 1:09 AM
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3 myths about creating content for mobile users

3 myths about creating content for mobile users | Public Relations & Social Marketing Insight | Scoop.it

Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices).


EThat's why you must create consistent experiences across an array of devices.


"The latest data shows that we are now well past the tipping point," says Smart Insights, as "mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 percent)."


This is about more than simply making your site responsive to mobile devices. It means thinking about how the vertical screen changes the way we write and structure content.


Below we debunk three myths that can trip up content marketers writing for mobile:...

Jeff Domansky's insight:

Mobile myth-busting for better marketing results.

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May 31, 2016 10:04 AM
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Mobile ads and fat finger syndrome

Mobile ads and fat finger syndrome | Public Relations & Social Marketing Insight | Scoop.it

I was struck by the recent research that 60% of clicks on mobile banner ads are accidental. The main contributing factor was identified as fat finger syndrome.


With mobile on track to become the third largest advertising medium, accounting for 12% of all ad spend, that’s an enormous disconnect.


Of course it’s not fat fingers that are to blame. It’s the state of mobile design....

Jeff Domansky's insight:

Tom Fishburne looks at fat finger syndrome and finds poor mobile design.

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May 13, 2016 3:52 PM
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Shop ‘til They Drop… Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper

Shop ‘til They Drop… Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper | Public Relations & Social Marketing Insight | Scoop.it

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.

And spending money is no exception!

In addition to growing as a new purchase channel, mobile commerce offers a plethora of opportunities for marketers and advertisers looking to reach their desired consumers. According to Nielsen’s fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of the time. However, the competition is fierce, and in order to maximize these opportunities, marketers must know the best ways to position their products and communicate with appropriate audiences.

Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice....

Jeff Domansky's insight:

Valuable Nielsen research on mobile influence on shopping.

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April 17, 2016 10:35 PM
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6 Mobile Marketing Trends That You Need to Get In On, Now

6 Mobile Marketing Trends That You Need to Get In On, Now | Public Relations & Social Marketing Insight | Scoop.it

Remember Mobilegeddon?


The name given to the Google update that caused many websites to start worrying out of fear of low search engine rankings.


Marketers and business owners everywhere scrambled to rid their websites of flash and began frenzied campaigns to optimize their websites for mobile devices.


The dreaded Google update rolled out on April 21, 2015 and yet websites that look like this still exist on mobile...

Jeff Domansky's insight:

Instapage takes a look at mobile marketing trends to keep an eye on in 2016. Recommended reading. 9/10

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April 6, 2016 10:29 AM
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Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible | Public Relations & Social Marketing Insight | Scoop.it

The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study.


The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides.


Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....

Jeff Domansky's insight:

Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.

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March 21, 2016 3:11 PM
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The Next Revolution Will Not Be Televised, But Instant-Messaged

The Next Revolution Will Not Be Televised, But Instant-Messaged | Public Relations & Social Marketing Insight | Scoop.it

eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. Also check it out if you're in charge of figuring out where to place your next bet for connecting with where your consumers already are.
Here are five data points:

-- By the end of this year, 3.3 billion people globally will use the Internet at least once a month. That is almost half the global population.
-- The vast majority will do so via a mobile device.
-- This year will be the first year more than half of the USA will stream at least some TV online at least once a month.
-- Android remains the largest mobile platform worldwide.
-- Germany still loves its desktops and laptops more than any other platform — including mobile devices. For a country that calls a mobile phone a “Handy,” this is surprising!

It is clear that the mobile Internet is now the world’s most important mass delivery platform. But a marketing platform it is still not. Marketers are mightily struggling to figure out what to do with mobile within the marketing mix....

Jeff Domansky's insight:

Sage advice - have a customer-centric strategy and be ready to pivot quickly.

imaginetsa's curator insight, March 22, 2016 2:28 AM

Sage advice - have a customer-centric strategy and be ready to pivot quickly.

Marco Favero's curator insight, March 22, 2016 4:42 AM

Sage advice - have a customer-centric strategy and be ready to pivot quickly.

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March 2, 2016 12:54 AM
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Most Mobile Marketers Are Using Location, But How Do You Do It Right?

Most Mobile Marketers Are Using Location, But How Do You Do It Right? | Public Relations & Social Marketing Insight | Scoop.it

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are usinglocation-based targeting, and they’re using it as a proxy for audience segmentation.

 

Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rather than later, I won’t focus on that. Instead, I’d like to share some tips from the front line: caveats, insights and more gleaned from our client campaigns, ranging from midsize to Fortune 500 companies.

 

Whether you’re new to location-based mobile targeting or looking for a way to refine yours, you’ll want to pay attention. (And note that some of these tips may look familiar; they’re pretty tried-and-true digital tenets with surprising resonance in the mobile realm.)...

Jeff Domansky's insight:

With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.

Marco Favero's curator insight, March 2, 2016 4:08 AM

With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.

imaginetsa's curator insight, March 2, 2016 9:30 AM

With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.

WordHead's curator insight, March 3, 2016 9:33 PM

With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.

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February 24, 2016 11:07 AM
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44% of Top Retailers' Online Sales Move to Mobile | MediaPost

44% of Top Retailers' Online Sales Move to Mobile | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

For online shopping, smartphones continue on a tear while tablets fade.


Smartphones now account for 60% of all mobile transactions in the U.S., compared to 52% just a year ago.


However, while the actual purchase may occur on a smartphone or desktop, it doesn’t necessarily mean all of the shopping activity occurred on that device, according to a new study.


More than a third (37%) of desktop transactions occurred after shoppers visited the same retailer’s website on at least one other device before purchasing, according to the State of Mobile Commerce study by Criteo....

Jeff Domansky's insight:

It's a mad, mad mobile world for ecommerce and the stats show it

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