Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 21, 2015 10:01 AM
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Complete Guide to Twitter Marketing | Sprout Social

Complete Guide to Twitter Marketing | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Some of the main ways businesses use Twitter include:

- Sharing information and content

- Driving engagement for promotional activities

- Interacting with consumers

- Networking

- Branding

- Reputation management.


As you can see, most of these activities have to do with interactions. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives off communication. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing.


It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. We’ll go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros....

Jeff Domansky's insight:

To get your brand's voice heard on social media, you need a Twitter marketing guide to push your business ahead of the competition. Quick Sprout has a guide that's recommended reading. 9/10

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Scooped by Jeff Domansky
July 31, 2014 2:43 AM
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The Top 5 Ways Brands Use Social Video | Visually Blog

The Top 5 Ways Brands Use Social Video | Visually Blog | Public Relations & Social Marketing Insight | Scoop.it

Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.


There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?


Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....

Jeff Domansky's insight:

Standing at the corner of Vine and looking for results LOL. Check out these 5 brands making it work.

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Scooped by Jeff Domansky
February 13, 2014 10:32 PM
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10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog

10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
So how do the top marketers use Twitter?

Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.


I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....

Jeff Domansky's insight:

Valuable Twitter best practices insight from Jeff Bullas, including top apps, platforms, types of content shared, sources, top 50 brands most retweeted and shared, top 50 people most retweeted and shared. and a comparison of B2B vs B2C marketers. Highly recommended. 9/10

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Scooped by Jeff Domansky
July 2, 2015 2:42 AM
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The Power and Promise of a Microcontent Strategy - Kapost

The Power and Promise of a Microcontent Strategy - Kapost | Public Relations & Social Marketing Insight | Scoop.it

As marketers, most of us have learned the hard way—through failed campaigns and wasted budget—that audiences will reject content that does not respect their intelligence or thirst for cleverness, originality, and authenticity. For your strategy planning, here’s a quick reminder about what microcontent is not:

- It isn’t self-congratulatory messaging that touts the brand for the brand’s sake     

-  It isn’t about the hard sell     

-  It isn’t solicitously pushed onto audiences    

-  It isn’t an overt “pitch” of your products and services.


And, for your strategy planning, here’s a quick reminder about what microcontent is...

Jeff Domansky's insight:

Here's the skinny on microcontent.

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Scooped by Jeff Domansky
March 7, 2014 1:59 AM
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11 Tips to Double Your Twitter Followers - Jeffbullas's Blog

11 Tips to Double Your Twitter Followers - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Increasing your Twitter followers does have some distinct benefits for business and brands. Here are three worth mentioning


It increases brand awareness. What business doesn’t want that.


Distributes your content wider and faster. This can improve link building to your website and hence improving your organic SEO


Drive traffic to your blog or website. This can lead to more lead generation and sales.


So how do you double your Twitter followers?...

Jeff Domansky's insight:

11 practical tips to get your Twitter feed growing.

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