Healthy media coverage can lead to healthier bottom line, MediaMiser report shows | Public Relations & Social Marketing Insight |

Ever wonder just how much a front page story actually does for your bottom line?


Most likely a great deal, according to a recent MediaMiser report that studies potential correlations between media coverage and sales outcomes.


According to the report – featuring an analysis of Toyota Motor Corp.’s U.S. media coverage from January to May of 2011 – the overall number of Toyota-related articles and media mentions showed a direct correlation with that company’s sales figures....