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Facing a flood of consumer data from multiple channels and sources, how can companies make smart decisions about targeted marketing? It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. The standing room only panel was led by marketing leaders from GE, AOL and eBay, who passed on the following key lessons to those in attendance.... 
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![7 Steps To Calculate Your Social Media ROI [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/f2MB5Qsg_033AHxoNcHVTDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success. Via CIM Academy, Productive Gossip
Jeff Domansky's insight:
Couple of good suggestions for calculoating ROI.
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7 valuable marketing insights from an expert DMA panel.