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Scooped by
Jeff Domansky
July 12, 2017 12:58 PM
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Brandless, a company which can best be described as an online hybrid of Trader Joe’s and Ikea’s kitchen section, just raised a $35m Series B to be the “Procter & Gamble for millennials.”
Their site launched yesterday, and is already selling everything from colanders to quinoa puffs — all for a flat fee of $3 per item.
And they’re doing it all without a “brand”…or are they?
Fighting the “false narrative” of consumption
Created in 2016 by entrepreneur Ido Leffler and Sherpa Capital partner, Tina Sharkey, Brandless has raised almost $50m thus far on the bet that younger consumers don’t care as much about brands as big CPG companies would like investors to believe....
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Scooped by
Jeff Domansky
January 20, 2017 10:47 PM
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A common myth is that the development of creative marketing content happens in a smooth linear fashion, thanks to the toil and ingenuity of an inspired designer, writer, illustrator, or other such right-brain maker. That idea is especially appealing to project managers and heads of marketing who'd like to oversee that ostensibly straightforward process with their spreadsheets and GANTT charts.
But the reality is less GANTT chart and more goat rodeo.
Ideas, drafts, and iterations are tossed around almost at random. Feedback and approvals go back and forth—and sometimes sideways. Unanticipated obstacles knock progress off course, and too often great ideas are thrown onto the dirt and trampled into dust. Inevitably, the goat wins.
It isn't easy to find a balance between the two extremes of super-efficiency and chaos....
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Scooped by
Jeff Domansky
November 18, 2015 11:15 PM
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In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way.
At Social Media Week Chicago, 1871’s CEO, Howard Tullman, presented 10 cultural trends and technological innovations that will impact businesses around the globe next year....
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Scooped by
Jeff Domansky
October 9, 2014 9:04 AM
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...Yes, everyone now carries a full production studio in their pocket, new networks are popping up every day (anyone looked at Ello yet?), and your customers can complain or praise at any hour of the day -- but these all require new skills and resources to be successful. And CMOs are worried. In that same IBM survey, 2/3 of CMOs report they’re not ready to cope with the demands of social media.
To weather it all, we need to collectively start sharing the truth instead of glossing over it. The truth that it can sometimes take more time to properly strategize a campaign than it can to execute it....
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Scooped by
Jeff Domansky
October 30, 2013 2:26 AM
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In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself.
I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.”He wasn’t promoting mediocre strategies. He was emphasizing the most important reason for strategic planning: to EXECUTE a strategy that achieves your business objectives.Otherwise, there’s no point in strategic planning....
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Rescooped by
Jeff Domansky
from Content curation trends
October 3, 2013 4:02 PM
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"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper
Via Robin Good, Guillaume Decugis
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Scooped by
Jeff Domansky
April 16, 2013 1:08 AM
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While browsing the company website I came upon a page that shares the standards and philosophies that Skooba lives by. The list is the company’s variation on a mission statement and is made up of ten core values. As I read through the list I kept hearing a single word echoing through my head; though it doesn’t itself appear as an entry I feel that a struggle to promote integrity is central to the company’s principles. This includes integrity in terms of product quality, brand identity as well as customer satisfaction. This article will provide an overview of Skooba Design’s online marketing strategy; in particular how Skooba articulates it’s brand’s identity to its customers as well as what the company does well and what other businesses can learn from them....
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Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals. To create a basic marketing plan, we must be aware of: -Who our customers are - What marketing strategies our competitors have - What competitive strategies we should adopt - The demographics should focus on - Where the customers live - How we are going to reach them.....
Via janlgordon
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Scooped by
Jeff Domansky
December 30, 2016 11:46 PM
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Like any creative effort, a successful design project involves many different people with different talents coming together. But too often, lots of cooks in the kitchen can be a recipe for disaster. That’s why great design starts with a great creative brief: a single, clear direction that communicates everything anyone needs to know about a project.
This can seem daunting at first, and that’s why we’ve provided this easy guide to putting your best foot forward with a comprehensive brief. Creativity is messy, but it’s definitely worth it.
Overview
Here’s a basic outline of what your brief should include. This won’t be the same for every project, so just consider it a starting place....
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Scooped by
Jeff Domansky
March 12, 2015 1:44 AM
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In my opinion a better way to capture positioning would be to bring the elements together into something that I could stick on the wall and refer to often. I’ve usually used a “canvas” – like structure to capture positioning that looks something like this:
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Scooped by
Jeff Domansky
May 8, 2014 10:13 PM
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All too often strategy meetings devolve into pitched battles over who is right and who is wrong about the company’s future direction. How can you reshape the discussion to produce collaboration rather than discord?
The key is to switch the fundamental question you consider from what is true to what would have to be true?....
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Scooped by
Jeff Domansky
October 29, 2013 1:22 AM
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Coming up with a coherent strategy for B2B marketing can be difficult because of all the variables involved, but one take that must be considered above all others is inbound marketing. A buzzword of the internet marketing community, inbound marketing is essentially about leading already-interested customers to your business instead of reaching out blind—and that’s exactly why it works best for B2B marketing. Inbound targets resources well and builds a system that will keep generating leads in the long term.
Still not convinced? Here are just some of the reasons why inbound marketing works particular well for B2B marketing, and why you should be considering it seriously if you run a B2B enterprise....
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Scooped by
Jeff Domansky
April 29, 2013 9:14 AM
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How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage: Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me I can see all of blue.” Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions. After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really? Let’s dig into some of the latest, most interesting research on it....
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The "brandless" brand that's getting traction with millennials and other consumers.