Public Relations & Social Marketing Insight

The first step in achieving this and a very helpful one is creating customer personas. Understanding your customer and the pain you’re solving will allow you to create a better user journey and product for them.

Personas should be used as a tool to summarize & communicate research results, building personas can help improve the way you solve problems and speak to your customers....

Working on a kick-butt marketing plan? Be sure you don't forget these five critical elements. Otherwise, your efforts might fall flat!

What’s that you say? You don’t have a marketing plan? Oh, I see. It’s worse than that. You’re not even sure what a marketing plan is, much less how to implement one.

Well, that’s okay. We can help you with that. Before we get started, you need to answer a couple questions.

Who is your target audience? How do they receive information?

Once you have these answers, you’re ready to start building your marketing plan. Remember as you move through the different components that flexibility is good. Making some changes to fit your particular products, corporate culture, and target audience is welcome.

Now, what the heck is a marketing plan? It starts like this...