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Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)
The bottles go on sale starting in 1,600 Tesco stores in the U.K.
No mobile app is required and consumers can use their phones to tap the bottles to unlock five digital experiences, according to SharpEnd....
it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.