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Scooped by
Jeff Domansky
May 25, 2017 9:21 AM
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Retail management consulting firm BRP released its 2017 Customer Experience/Unified Commerce Benchmark Survey and found 55% of retailers are focused on optimizing the customer experience to increase customer loyalty with tactics including improving the mobile shopping experience and creating a unified experience across all channels per a press release. The survey also found that 45% of retailer intend to begin using artificial intelligence within three years to enhance the customer experience. In the press release, Perry Kramer, vice president and practice lead at BRP, described the customer experience in unified commerce as more complex than in pure e-commerce or brick-and-mortar retail environments adding the complexity “expands exponentially” as technologies including social media, the Internet of Things, (IoT), artificial intelligence and machine learning impact the retail sector and its customer journey.
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Scooped by
Jeff Domansky
April 7, 2016 2:30 AM
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CMOs have been grappling with the emergence of new technologies such as social, mobile and other digital channels over the past five years. The challenge — and perhaps opportunity — is about to go into overdrive over the next five years. Now, CMOs will have to grapple with the added complication and explosion of the Internet of Things (IoT), artificial intelligence and virtual reality technologies — technologies that will dramatically transform how buyers engage with brands. If you lose their interest, buyers can switch brands or cut the cord with a keystroke. Marketers need to be listening and responding, not just in every channel, but in every place and every moment. But what does this mean in practice? The path to 2020: Marketers seize the customer experience Marketo turned to the EIU to help with the answer. EIU surveyed nearly 500 CMOs and senior marketing executives around the world to learn what these experts thought about the technologies and customer trends that are most likely to change marketing over the next five years....
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Scooped by
Jeff Domansky
August 19, 2014 9:45 AM
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...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.
But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...
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Scooped by
Jeff Domansky
August 2, 2013 9:34 AM
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Advertising executive Andrew Teman wrote a blog about why he's dropping out of the game because of Oreo's infamous Super Bowl blackout tweet...
....Real time marketing has become the "it" thing in advertising. Minutes after the royal baby's birth, a slew of marketers tweeted out pre-packaged images and messages "spontaneously" reacting (and capitalizing) on the moment.
Teman continues: "In bestowing this award on this piece of work, we’re actually exposing a really sad truth. That the advertising industry has become so top-heavy with cost and process and approvals and meetings and waste, that the idea of just making a simple image, and deploying it to a simple platform at an opportune moment, is considered at this point to be ground-breaking."...
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Scooped by
Jeff Domansky
May 14, 2013 2:35 AM
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In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.
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Scooped by
Jeff Domansky
April 20, 2017 9:18 AM
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“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing. Think about all the structured, repetitive and rules based tasks you might do on a regular basis as part of your job as a marketer. They are all open to being completed by an AI service. Not only could they be completed by a computer, but they could be done faster and with fewer errors. That could free marketers up to spend time on managing even more programs without additional staff. Now, if you’re wondering what roles and tasks are at risk, Loren shared this list: - Easily repeatable - Data-centric - Tasks that improve with learning - Rules drive tasks - Reporting - Customer and segment analysis - Campaign automation - Media buying - Campaign testing...
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Scooped by
Jeff Domansky
February 8, 2015 5:00 AM
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We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to get a real sense of what’s on all of your minds.
The results are insightful, encouraging, and exciting. Why? Because when you step back and look at the overall big picture, it tells me that, more than ever, marketing is in charge and the future is really, really bright for marketers everywhere. We are at the center of business and if we make the right investments we are going to find ourselves setting strategy, driving revenue, and shaping the future of our own organizations. A real “Marketing First” world.
I would strongly recommend you read the report in its entirety. There is a ton of insight in here. But let me give you a few of my highlights....
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Scooped by
Jeff Domansky
June 28, 2014 1:34 AM
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It’s silly to talk about the death of TV. Around the world, more people are watching more minutes and hours of traditional TV per day than last year.
In the last two years, while the US population as a whole is watching more TV (live and time shifted), 18-24 year olds are watching less.
It’s not a “big shift” as yet…only 5%. And it almost certainly varies by urban vs. rural; gender; and race.
But I have seen this movie before. I remember the newspaper industry in the 1990s. It had always been true that teenagers didn’t subscribe or even read newspapers. That was OK…once they moved out and got a job or went to college they started. Then one day, around about 1995, that changed, and we started seeing (at first) very small annual DECREASES in print newspaper consumption in 18-24 year olds. 20 years later, that trend has been working away, and we now have the situation where (in one UK survey) less than 0.5% of 16-34 year olds listed print newspapers or magazines in their top five media they would miss the most....
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Scooped by
Jeff Domansky
May 14, 2013 8:47 AM
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Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful.... ... Now in our digital experiences, especially the ones built around our mobile devices, there is a new form of persuasiveness in town. The problem is brands and marketers are undervaluing it. It is persuasive technology. In simplest terms, persuasive technology is any system, app or software that through its function and design can change a user’s attitude or behavior. For example, persuasive technology would be a healthcare app that encourages exercise and fitness and rewards you as you go. Or financial apps that encourage saving and investing, enabling you to not only track and understand your finances but also provide tips and education about how to be more fiscally responsible. Or Progressive Insurance’s “Snapshot” usage-based program that monitors your driving data via your car’s data port. The safer you drive, the more you save. Through the use of these systems, your attitude and behaviors are changed far beyond what a convincing bit of copy or picture can do. They become part of your daily life....
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Scooped by
Jeff Domansky
May 14, 2013 1:14 AM
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10 key skills that are elemental to the role of a marketing maven. A complete job description would include the following wish list. It is the goal of content marketing to build trust and brand loyalty in your key constituencies. This is done through articles, through videos, through blogs, visuals and social media engagement. Finding someone to head your company’s internal content marketing efforts is extremely difficult because there are so many responsibilities under the content marketing umbrella and your marketing maven will need to possess a diverse skill set. Below, I have focused on 10 key skills that are elemental to a this role. While it may be impossible to find a single person will all of the following skills, a complete job description would include the following wish list....
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AI looms as retail strategy.