5 Branding Tips for Your Next Nonprofit Fundraising Campaign | Public Relations & Social Marketing Insight | Scoop.it

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. An excellent example of a nonprofit with a well-known brand that helped one of its major campaigns is GiveCorps, which recently had a Giving Tuesday campaign called BmoreGivesMore.

The consistency of the branding for GiveCorps proved to substantially aid its messaging and helped form strategic partnerships with like brands. The end result of these efforts? Well, the organization raised $5.7M in one day (yep, one day).

Let's break down the organization to see exactly who they are and what has made them such a success -- including its branding techniques....