Why, how and when to conduct a marketing audit - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

Marketing audits are the dental checkups of the business world. Sure, you dread your regularly scheduled cleaning, but you know it’s good for you and your pearly whites. More importantly, it’s really the only thing standing between your dubious flossing regimen and a traumatizing root canal.


In similar vein, a marketing audit is designed to catch any major flaws in strategy, process and implementation before a costly mistake. If done right, they can save your company thousands of dollars, keep marketing aligned with revenue goals and serve as a safety net for preventing anything that could detrimental to the future of the company.

The best kind of audits usually begin at a holistic level, dive into deeper detail and end with a prioritized list of action steps. While not all marketing strategies are created equal, here are a few ways to go about auditing yours...