Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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November 2, 2016 5:45 PM
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What Are The Reasons For NFL Ratings Declines? Take Your Pick

What Are The Reasons For NFL Ratings Declines? Take Your Pick | Public Relations & Social Marketing Insight | Scoop.it

A number of commentators have weighed in over the last few weeks with their opinions on why ratings for the NFL on TV have fallen by double-digit percentages this season.


A few weeks ago, a 15% dropoff was reported. More recently, the decline was reported as 11% so far this fall. Whatever it is, or whatever it turns out to be by the time the season ends, the National Football League and its TV partners are not accustomed to double-digit audience declines.

Football was supposed to be the great constant of TV. Viewers of scripted prime-time shows going elsewhere lately? Don’t worry, they’ll come back for football. They always do. Or maybe not.

So what’s the problem? The commentators have pointed to a variety of factors – all of them valid and likely contributing, by degrees, to this viewership shortfall....

Jeff Domansky's insight:

Interesting that no single reason seems to definitively prove why NFL ratings are down so much this year.

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October 31, 2015 1:58 AM
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Best Brands Focus on Loyalists, and Create Content

Best Brands Focus on Loyalists, and Create Content | Public Relations & Social Marketing Insight | Scoop.it

The eight steps he described evoke for me all kinds of imagery — from the bird-feeder, where some birds stick around like glue, and some fly in, take a peck, and leave; and the structure of an atom, where the electrons closest to the nucleus adhere, and the high-energy ones are apt to bounce in and out, or go elsewhere permanently. 


The eight steps: the “passables,” the “present,” “optional,” “convenient,” “accepted,” “trusted,” “dedicated,” and “devoted.” That's it. And those devoted customers  constitute 59% of repeat buyers, he noted. Raj compared brands like McDonald's and Arby's; Walmart and Target; and Southwest versus United using these parameters. ...

Jeff Domansky's insight:

The 8 "passables" are an important part of marketing.

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March 20, 2015 9:13 AM
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Marketers Tricked SXSW Tinder Users With A Chatbot | TechCrunch

Marketers Tricked SXSW Tinder Users With A Chatbot | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.Until some unlucky Tinder users spotted Ava.


A company promoting the movie Ex Machina created a fake account, Ava, with a photo of the star of the movie. Ava is an AI in the film and presumably she wants to get down. Unsuspecting men and women swiped to make a match and Ava, in a cross between cheesy AI and Eliza, asked a few pertinent questions including “Have you ever been in love?” and “What makes you human?”


Normal users assumed they were talking to a human but they were actually talking to a bot. In the end, like the chatbots that now linger on near dead chat systems like AIM, Ava sent her suitors to an Instagram page where they found out that she was all a sham....

Jeff Domansky's insight:

Movie's tender Tinder trap leads to transparency debate. This publicity stunt was playing with fire. Good read. 9/10

Christina Papazaharias's curator insight, May 12, 2015 1:02 PM

This explains the deception involved with online dating networking very well. Users have no idea who they are talking to, and if they are real, living, breathing, human beings. It is scary entering online dating apps due to the insecurity of knowing who you are talking to. The role of deception, as mentioned in previous posts, is a major contributor to the lack of trust users experience when developing relationships online. Deception does not only happen on online dating sites, but also on social networking sites as well. Twitter, Facebook, Instagram, Snapchat, etc are targeted platforms scammers use to obtain their goal at hand. Fake accounts are sometimes easy to come by and are easily identified, but there are people who overlook the common signs of identity fraud. Education and common sense are two tools users who are involved in online relationships should utilize when trying to asses accounts they deem as being fake. 

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October 20, 2014 2:28 AM
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32 Creative And Unique Business Cards That Stand Out

32 Creative And Unique Business Cards That Stand Out | Public Relations & Social Marketing Insight | Scoop.it

Looking for an innovative business card for yourself? Check out these 32 ingenious examples that are sure to leave a lasting impression. It’s interesting to see not just creative businesses like agencies, design firms and photographers using unconventional cards but also lawyers, doctors, finance professionals, etc. If cost is a concern, you can also create two sets – one conventional/economical and the other radical (in lesser quantity). Use the appropriate one depending on the type of client, budget, etc.

Jeff Domansky's insight:

These cards are simply awesome. What an effective way to market your business! Check out the divorce lawyer's card that tears in half, the cheese shop business card cheese grater and the yoga studio business card/mini yoga mat. Pure inspiration and great marketing! Recommended viewing 10/10

Marc Fanuel's curator insight, October 20, 2014 9:04 AM

ajouter votre point de vue ...

Abrasives All's curator insight, October 20, 2014 9:08 PM
so cool
Adérito Bié's curator insight, October 24, 2014 12:13 PM

adicionar a sua visão ...

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January 18, 2014 3:11 PM
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How to Open a Bottle of Wine with Everything But a Corkscrew

How to Open a Bottle of Wine with Everything But a Corkscrew | Public Relations & Social Marketing Insight | Scoop.it
Say you’re stranded on a desert island with nothing but a bottle of wine and—inexplicably!—the contents of your entire junk drawer. But a corkscrew is nowhere to be found amidst the clutter.
Jeff Domansky's insight:

Who knew?  Merveilleux! Incredible tips any self-respecting marketing, PR or social media consultant can use to open a wine bottle without a corkscrew. ;-) Recommended fun reading/viewing.

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June 16, 2013 12:31 PM
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The Future Of PR Is A Marketing Smoothie

The Future Of PR Is A Marketing Smoothie | Public Relations & Social Marketing Insight | Scoop.it

PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.


Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis....

Jeff Domansky's insight:

Jayme Soulati shows how to. be a marketing smoothie...

Sandra Berzina's comment, June 17, 2013 2:50 AM
nothing to add...
Sandra Berzina's curator insight, June 17, 2013 3:20 AM

Private and non-private PR. Does it exist?

Jeff Domansky's comment, June 17, 2013 12:57 PM
Sandra, I think it's interesting to ponder whether PR is only about marketing or whether our other perspectives are being undervalued in today's rush to content marketing and brand journalism.
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April 5, 2016 11:14 AM
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The CMO Survey with Social & Mobile Marketing Takeaways - Sword and the Script

The CMO Survey with Social & Mobile Marketing Takeaways - Sword and the Script | Public Relations & Social Marketing Insight | Scoop.it

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University.


Much like last year’s survey, CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).Here are three examples...

Jeff Domansky's insight:

Frank Strong says marketers are confused over social and mobile according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University.

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April 9, 2015 3:03 AM
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Radio Research and The Data Whisperer

Radio Research and The Data Whisperer | Public Relations & Social Marketing Insight | Scoop.it

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....

Jeff Domansky's insight:

Listen up to what's happening in radio according to the latest research. Very interesting insights for marketers.

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December 4, 2014 9:27 AM
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Not PR: A Top 10 Check List of What PR is Not - exploreB2B

Not PR: A Top 10 Check List of What PR is Not - exploreB2B | Public Relations & Social Marketing Insight | Scoop.it

Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.

Jeff Domansky's insight:

So what the heck is PR? Well, here's what it's not.

Media Marketing Mgmt.'s curator insight, December 4, 2014 10:42 AM

Read

Amanda Nadon-Langlois's curator insight, December 5, 2014 11:42 AM

I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter. 

 

I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes. 

 

The next time I am asked this question, I would feel comfortable sharing this article.

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July 13, 2014 1:02 AM
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9 Myths Uncovered About Promotional Products

9 Myths Uncovered About Promotional Products | Public Relations & Social Marketing Insight | Scoop.it

There are always some interesting myths swirling around about promotional products. Some marketers can spot these myths from a mile away and don’t give them any consideration.


But others are quick to latch on to the misconceptions. They become wary about using promotional products. They doubt the effectiveness of promos and sometimes write them off altogether.


When marketers put stock in the myths they hear, they’re missing out. Big time. In this blog post, we shatter nine common myths about promotional products. Read on for the myths and why they’re busted....

Jeff Domansky's insight:

A few surprises and some useful fundamental stats for promotional marketing.

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July 4, 2013 11:10 AM
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PR News | Is “Dumb Ways to Die” A Smart PR Campaign? | Crenshaw Communications

PR News | Is “Dumb Ways to Die” A Smart PR Campaign? | Crenshaw Communications | Public Relations & Social Marketing Insight | Scoop.it

“Dumb Ways to Die” delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry. The Cannes Festival has had cachet since Don Draper’s day, but it was virtually closed to the public relations biz. Like a poor relation, PR has been trying to crash the Cannes country club, with little success.But after “Dumb Ways to Die,” a public safety program created by Metro Trains of Melbourne, Australia, it seemed those elegant French doors had opened. We’ve arrived! And all on the momentum of an insidiously catchy music video about being smart and safe.Or have we? If “Dumb Ways to Die” represents a milestone for PR, I’d say we still have a ways to go....

Jeff Domansky's insight:

Dorothy Crenshaw has a thoughtful post on whether PR can compete for big marketing ideas. I think they can but many will not.

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May 30, 2013 1:55 AM
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What Is “PR” Thinking? | Crenshaw Communications

What Is “PR” Thinking? | Crenshaw Communications | Public Relations & Social Marketing Insight | Scoop.it

...The post defines it as the belief that “word-of-mouth and trust for brands is most important.” I would add that for many of us who work in PR, the essence of PR thinking is about generating and using influence. It’s explicit or implied third-party endorsement, – what most of us learned during our first week on the job.

 

But beyond the survey, there are many, even more compelling reasons why “PR thinking” will continue to dominate marketing communications. One is Google, which rewards content and social sharing and metrics like follows, comments, and views over black-hat SEO tricks. Another is the obvious struggle of the traditional ad industry to redefine itself and to move towards word-of-mouth marketing and even brand journalism. But here’s my list of the key ingredients....

Jeff Domansky's insight:

Dorothy Crenshaw answers the question "So what is “PR thinking?” in the digital marketing world.

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