Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 4, 2017 11:05 AM
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How to setup a landing page for validating a business or product idea.

How to setup a landing page for validating a business or product idea. | Public Relations & Social Marketing Insight | Scoop.it

Talking to people and potential customers is useful for learning but not validating. To validate your idea you need really need both acquisition and activation data. These are the first two metrics that matter when determining whether you have a product or business. Acquiring users through advertising channels and activating or converting them shows real validation.

 

Because building a landing page requires less effort than starting a business or building a product, this can be an easier way to validate or invalidate an idea. By using learnings from customer interviews and basic market research one can look at setting up a landing page for further validating or invalidating your idea....

Jeff Domansky's insight:

Scott McLeod shares a super strategy and blueprint for testing and validating business ideas. Recommended reading! 9/10

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Scooped by Jeff Domansky
March 2, 2017 11:45 AM
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Marketing Research to Bookmark for Your Next Blog Post | HubSpot

Marketing Research to Bookmark for Your Next Blog Post | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.

 

In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types.

 

The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing.

 

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....

Jeff Domansky's insight:

Do you need to find research data to support your next blog post? Look no further -- Sophia Bernazanni at HubSpot has rounded up marketing research publication you need to bookmark. An excellent resource!  10/10

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Scooped by Jeff Domansky
November 3, 2017 11:12 AM
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Nielsen Says 15.8 Million People Watched the First Episode of Stranger Things 2 Last Weekend

Nielsen Says 15.8 Million People Watched the First Episode of Stranger Things 2 Last Weekend | Public Relations & Social Marketing Insight | Scoop.it

Nielsen released its first batch of viewership data about Netflix.

 

The never-before-publicly-shared data shows that the first episode of Stranger Things 2 drew a bigger audience than the Season 8 premiere of The Walking Dead, cable TV’s most-watched show a week earlier.

 

According to Nielsen’s SVOD Content Ratings, 15.8 million U.S. viewers watched the first episode of Stranger Things 2 over the first three days, including a whopping 11 million people in the 18-49 demo.

 

That puts it just above the live-plus-3 numbers for The Walking Dead Season 8 premiere on Oct. 22, which drew 15 million total viewers and 8.8 million in the demo....

Jeff Domansky's insight:

That’s more than The Walking Dead’s Season 8 premiere a week earlier.

viralswings's comment, November 3, 2017 12:13 PM
Stranger things quiz - http://viralswings.com/stranger-things-quiz/