Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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From Monopoly to Exploding Kittens, Board Games Are Making a Comeback

From Monopoly to Exploding Kittens, Board Games Are Making a Comeback | Public Relations & Social Marketing Insight | Scoop.it

Exploding Kittens launched via Kickstarter in January 2015 and raised $8.8 million in 30 days.


It’s a digital world, but consumers increasingly are seeking out entertainment from a source that’s decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International.


“It plays into the nesting trend,” said Juli Lennett, toy industry analyst at NPD Group. “More people are binge watching and cooking at home, and they’re also playing board games at home, rather than going for an expensive night out. Instead of Snapchat or texting, it gives people an opportunity to come together face to face and have fun.”


Along with Star Wars, there are Pokemon, Disney and Jurassic World board games, to name just a few.Riding this wave is Hasbro, owner of the granddaddy of board games, Monopoly, which debuted in 1935. The game’s latest Token Madness contest about which tokens to keep or remove from Monopoly scored 4.3 million votes on social media. Brands got in on the action, too: Zipcar ran a #SaveTheCar social campaign, and the New England Aquarium hosted a #VotePenguin campaign on Facebook Live....

Jeff Domansky's insight:

Board games are experiencing a surge in popularity with families and millennials. I'm ready to play Wide World!

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The Word-of-Mouth Psychology Cheat Sheet

The Word-of-Mouth Psychology Cheat Sheet | Public Relations & Social Marketing Insight | Scoop.it

Word-of-mouth (WOM) sharing is a fascinating topic. Why people share and what people share are two complex questions marketers tirelessly try to get answers for.


Thanks to today’s featured infographic created by the customer referral program software RefferalCandy, we now have some insight into the conundrum that is WOM sharing. According to the infographic, consumers share…  

Jeff Domansky's insight:

Here's a fascinating look at the psychology of word-of-mouth sharing and social media.

Bill Bentley's curator insight, February 14, 2015 4:31 PM

Any of you who are interested in viral marketing will find this cleverly done outline fun.  It describes what we get in return when we share certain types of information.

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Yet More Evidence Women Are Smarter

Yet More Evidence Women Are Smarter | Public Relations & Social Marketing Insight | Scoop.it

What's important to understand about attribute framing is that it's entirely irrational and easily bleeds into stupid decision making.


Taking the soap example, consumers might favor soap sold as "95% Pure" over soap sold as "Only 1% Impure" even though the latter is the superior product. That's why advertisers and marketers can (and do) use attribute framing to create preference for inferior products.


So here's the kicker. The study unexpectedly revealed that male great apes were more susceptible to attribute framing than females. In other words, men are more likely than women to make an irrational (i.e. dumb) decision based upon attribute framing....

Jeff Domansky's insight:

Apes and my wife agree: women are smarter .

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