Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
August 3, 2017 12:56 AM
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Creativity and the art of curation

Creativity and the art of curation | Public Relations & Social Marketing Insight | Scoop.it

The challenge for companies that do not have the creative freedom to begin at square one is how do we create that same culture of innovation? How do we build an environment where we are comfortable at chipping away the things that no longer add value?

 

How many systems would we switch off as opposed to trying to integrate them with the new? How much complexity in our processes could we design out to create something that is elegant and simple?

 

For me, this feels very different from how most large organizations function. But if we are going to create magnificent works of art within our day-to-day working lives, we need to embrace the concept of curation – of removing the superfluous and keeping only that which is beautiful in its simplicity....

Jeff Domansky's insight:

Elegant insight into why organizations need to embrace the concept of curation from Dr Hans Gerrits at KPMG Global.

Jeff Domansky's curator insight, August 3, 2017 1:17 AM

Elegant insight into why organizations need to embrace the concept of curation from Dr Hans Gerrits at KPMG Global.

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February 8, 2017 11:46 PM
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You Need to Manage Digital Projects for Outcomes, Not Outputs

You Need to Manage Digital Projects for Outcomes, Not Outputs | Public Relations & Social Marketing Insight | Scoop.it

When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means.

Most teams in business work to create a defined output. But just because we’ve finished making a thing doesn’t mean that thing is going to create economic value for us. If we want to talk about success, we need to talk about outcomes, not just outputs. And as the world continues to digitize and almost every product and service becomes more driven by (or at least integrated with) software, this need grows even stronger....

Jeff Domansky's insight:

Wonderful mantra: Manage outcomes, not output.

Daniel Tremblay's curator insight, February 10, 2017 9:30 AM
"With software, however, the relationship between <we’ve finished building it> and <it has the effect we intended> is much less clear."

On doit mettre le focus sur l'atteinte des objectifs d'affaires du projet.  Un projet qui respect les specs, livré en temps et à l'intérieur des coûts, peut être un échec s'il ne permet pas de réaliser les objectifs d'affaires attendus.
Scooped by Jeff Domansky
February 3, 2015 3:16 AM
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How Medium Is Building a New Kind of Company with No Managers

How Medium Is Building a New Kind of Company with No Managers | Public Relations & Social Marketing Insight | Scoop.it

But Medium isn’t just taking a revolutionary approach to digital publishing — it’s changing the way companies operate too. As one of the fiercest and most faithful adopters of Holacracy – a radical new theory of corporate structure — Medium is experimenting with a completely management-free environment that’s laser focused on getting things done. Stirman couldn’t be more thrilled with the results: the freedom, the momentum, the productivity are all unparalleled, he says.


But companies don’t have to go all-in on Holacracy to reap the benefits. If his transition from Twitter to Medium taught him anything, there are always more tactics to try to make things work better. Below, he shares his lessons from taking the leap....

Jeff Domansky's insight:

This is a brilliant management read and highly recommended. 10/10

Marco Favero's curator insight, February 3, 2015 4:33 AM

aggiungi la tua intuizione ...

Olivier Lefebvre's curator insight, November 3, 2017 12:39 PM

Comment Medium s'y est pris. 

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June 2, 2017 9:34 AM
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5 Questions to Ask About Corporate Culture to Get Beyond the Usual Meaningless Blather

5 Questions to Ask About Corporate Culture to Get Beyond the Usual Meaningless Blather | Public Relations & Social Marketing Insight | Scoop.it

There aren’t many leaders who would disagree with the idea that a healthy, productive culture is a defining element of business success. Yet I’ve seen so many companies with lofty-sounding “mission statements” and “core values” that have the most toxic workplaces imaginable.


I’ve met so many leaders who are brilliant when it comes to product design and capital structure but who treat the people in business as an afterthought, a matter of sound administration as opposed to daring innovation.In other words, so much of our thinking about organizational culture has become so bland, so unobjectionable, that it is on the verge of becoming meaningless.


What follows, then, is an attempt at culture shock — five hard questions about the “soft” side of business that leaders must be able to answer if they hope to build a workplace that works....

Jeff Domansky's insight:

All leaders should be able to answer them.

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May 26, 2015 9:23 AM
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10 tips on Minimum Desirable Product

10 tips on Minimum Desirable Product | Public Relations & Social Marketing Insight | Scoop.it

Market it and see if anyone gives a sh*tI  I love the lean startup movement and the Minimum Viable Product (MVP) methodology, though sometimes before even building MVP, you may want to explore whether there’s an interest at all in your product.


This is where Minimum Desirable Product (MDP) comes into play....

Jeff Domansky's insight:

This is a provocative but invaluable rethinking of lean startups and what you should do before you even make it. remember the Minimum Desirable Product (MVP) philosophy and let it guide you to success. To me, it was a huge eye-opener!

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September 8, 2014 4:02 AM
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We listened to the people, not the problem | Medium

We listened to the people, not the problem | Medium | Public Relations & Social Marketing Insight | Scoop.it

We are about to launch our second product (HookFeed), but it’s not our second launch. We’ve been doing countless mini-launches (alpha versions) for months now with both HookFeed and Minimalytics — and we keep making the same damn mistake:


Giving users too many choices…Below, I’ve illustrated our mental excursion from key iteration to key iteration across both products in search of simplicity.


TLDR: We’ve been reminded (brutally) that as product people we need to make the hard choices up front if we want any of our products to succeed. The vocal minority isn’t usually right and ultimate flexibility isn’t really what people want or need....

Jeff Domansky's insight:

If you're an entrepreneur or start up, and you can only read one article this week, this is the one! Joelle Steineger tells how she and her partners overcomplicated the hell out of both of their products. The results were disastrous and just as difficult to avoid the second time around. Great business storytelling and lessons. Highly recommended. 10 / 10

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