Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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August 3, 2017 12:56 AM
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Creativity and the art of curation

Creativity and the art of curation | Public Relations & Social Marketing Insight | Scoop.it

The challenge for companies that do not have the creative freedom to begin at square one is how do we create that same culture of innovation? How do we build an environment where we are comfortable at chipping away the things that no longer add value?

 

How many systems would we switch off as opposed to trying to integrate them with the new? How much complexity in our processes could we design out to create something that is elegant and simple?

 

For me, this feels very different from how most large organizations function. But if we are going to create magnificent works of art within our day-to-day working lives, we need to embrace the concept of curation – of removing the superfluous and keeping only that which is beautiful in its simplicity....

Jeff Domansky's insight:

Elegant insight into why organizations need to embrace the concept of curation from Dr Hans Gerrits at KPMG Global.

Jeff Domansky's curator insight, August 3, 2017 1:17 AM

Elegant insight into why organizations need to embrace the concept of curation from Dr Hans Gerrits at KPMG Global.

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August 21, 2014 11:53 PM
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Straight talk on social media consulting | Mark Schaefer

Straight talk on social media consulting | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business.


It’s really not about social media


Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional.


This career choice is about MARKETING not social media....

Jeff Domansky's insight:

Mark Schaefer provides a reality check for those who hope to become consultants.

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June 21, 2017 11:54 PM
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Consulting firms are crashing the party in Cannes - Digiday

Consulting firms are crashing the party in Cannes - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes.

Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield in the broader marketing landscape.

“It’s natural for consultancies to be in Cannes because they’re doing a lot of the work that digital agencies do when it comes to connecting brands,” said Joydeep Bhattacharya, managing director of Accenture Interactive. “Most of the clients we will have out here will be CEOs and chief digital officers and getting them into this [festival] and showing them that we are relevant here [in Cannes] will be key.”

Jeff Domansky's insight:

Management consulting firms are crashing the party in cans but they creative enough to keep up?

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