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Scooped by
Jeff Domansky
November 30, 2017 10:33 AM
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A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of resources available to develop your logo with relatively little cost. Here is a list of tools and resources to create a logo. There are guides to logo design, sites to hire designers, online logo makers, and logo galleries to find inspiration and network with the logo design community.
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Scooped by
Jeff Domansky
September 24, 2017 12:11 PM
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The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget. Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ...
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Scooped by
Jeff Domansky
February 2, 2017 11:42 AM
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Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success. In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...
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Scooped by
Jeff Domansky
January 5, 2017 12:57 AM
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Can you imagine the morning without a tasty cup of coffee? No coffee, no workee – nothing wakes you up better than a cup of coffee. In this showcase you’ll see how coffee companies do their best to attract customer to their brands, as I have put together the best coffee branding examples for your inspiration. Brown and white color dominate in this sphere as they are associated with coffee beans. Attractive cups and vivid paper packages make all the difference – Let me know in the comments bellow which one is your favorite coffee branding example....
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Scooped by
Jeff Domansky
October 29, 2016 1:36 AM
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Logoshuffle is a powerful automated logo builder which allows anyone to generate infinite alternative logo designs customized to your preferred brand name, tagline, font and color scheme. Once you have input your brand name, tagline and preferred color scheme Logoshuffle displays nine alternative designs. You can request additional sets by simply clicking on the Shuffle button. Designs that suit you can be saved and kept until you decide which one to buy.Icons are outsourced and licensed from the NounProjec. Pricing: free to use for generating new logo designs. You pay only to download the final high quality version. A 400x400 .PNG version of the final logo you have created costs $29....
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Scooped by
Jeff Domansky
August 20, 2016 11:42 PM
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Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.
Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. yellow is cheerful (because the sun is bright and yellow!) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful). But do these “rules” really translate into logo color meanings?
Researchers Lauren Labrecque and George Milne looked into that and found that some do and some don’t. So yes, yellow will make your brand look youthful and approachable, but a green logo doesn’t inherently make customers think your brand is peaceful. Does that mean if you want to intelligently choose a logo color scheme you have to read and and interpret a long academic study?
Nope! We did that for you. And turned it into a handy infographic quiz. Just answer a few fun questions about your brand and we’ll tell you which logo colors you should think about using.....
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Scooped by
Jeff Domansky
May 11, 2016 5:28 PM
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Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year. The brand's famous skeuomorphic icon, a virtual representation of a physical camera, was beloved almost universally, and is one of the most instantly recognizable logos in tech. For some reason, Instagram felt it was dated. It was "beginning to feel, well… not reflective of the community, and we thought we could make it better," Ian Spalter, head of design at Instagram, writes in a Medium post (which also goes into its new, broader visual identity).
The ellipsis in that sentence is telling. It seems to indicate a confusion of purpose. If only the ellipsis had turned into a real pause—and they'd put on hold this instinct to ditch the key symbol of the brand's personality.
As often happens with logo redesigns, Instagram goes into great detail about the creative decisions that went into this one. The brand says it started off trying to "modernize" the original mark. That produced a "brighter, flatter option" that wasn't working. So, they began an effort to work the rainbow and camera lens into a different mark entirely—hoping to produce "a more modern app icon that strikes a balance between recognition and versatility."...
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Scooped by
Jeff Domansky
March 8, 2016 8:27 PM
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Three weeks ago the Metropolitan Museum of Art—known colloquially and now formally as "the Met"—unveiled a new logo and identity system designed by the international firm Wolff Olins. The response from critics was swift and fierce. Influential typographer Erik Spiekermann harped on the logo's proportions and "forced curvy shapes"; New York Times critic Michael Kimmelman accused the museum of pandering to younger audiences; and Justin Davidson, of New York magazine, compared it to a typographic bus crash. Ouch.
It’s a familiar scenario with logo and identity reveals—the images get passed around the Internet, critics weigh in, and the peanut gallery follows. Such was the case with Google, Airbnb, Hillary Clinton's campaign logo, the Olympics, and the rebrand that (arguably) sparked incendiary "logogate" culture: Gap.
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Scooped by
Jeff Domansky
January 14, 2016 1:46 AM
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When building a brand, there’s nothing more important than your logo – and no one wants to look dated. That means more experimentation with on-going trends, the resurfacing of classic styles and a few new surprises along the way. Without further ado, here are the 2016 logo design trends we’re sure you’ll love this year.
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Scooped by
Jeff Domansky
December 15, 2015 2:39 AM
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On the other side, a brand new look has emerged from the rapid development of new technologies. The expansion of the Internet, responsive design, grid-layouts, and UX/UI practices has influenced how a logo needs to fit into this world. 2016 logos are breakout stars focused on leading the pack through innovation. A common tactic to turn heads is the embracement of bright, eye-catching color.
The past decade focused on simplicity, and the reduction of logo embellishments. With the increased priority on user centricity, many designs are streamlined, yet lacking originality. The desire to incorporate both these traits in order to be branded as unique is at the heart of 2016 logo trends....
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Scooped by
Jeff Domansky
August 25, 2015 10:13 PM
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We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme? A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. The results are mesmerizing and, surprisingly, viscerally unsettling.
"There's something unbelievably awkward and uncomfortable about seeing globally-familiar brand logos wearing someone else's clothes," as Rúpolo puts it.
For brands like Dunkin Donuts and Sprite, where the design is minimal and the brand relies on color to make its logo pop, the outcome is especially off-putting. For others, like Amazon, where there's very little color to begin with, the swap totally overwhelms the design. ...
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Scooped by
Jeff Domansky
May 31, 2015 12:29 PM
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I have got a few free online logo maker tools that are awesome ones to design professional logos. I am still trying out few of those tools and trying different designs to get a final logo for my blog.
During my Hit & Trial efforts, I have a collected list of few online logo maker tools that I would like to share with you so that you can use them whenever there is any requirement....
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Scooped by
Jeff Domansky
February 22, 2015 4:05 AM
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I’m a web designer, but on a number of occasions I have been asked to design a logo as part of a web design project. I normally take on the task, but I don’t consider myself a logo design expert by any means. I know I have a lot to learn about this particular skill. If you’re like me and think you could learn more about logo design, then here are some very useful tutorials for you....
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Scooped by
Jeff Domansky
October 11, 2017 10:32 AM
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Branding is a key part of building any business. But what if you are the business? When promoting yourself—as all consultants and freelancers must do—one of the first steps is to create a strong, recognizable logo that conveys who you are, both as a person and as a company. Sound complicated? It can be. But luckily, there are some incredibly successful branding role models who can show you the way—professional athletes. Though many of them are part of a team, top athletes also have specific personal brands that accompany them wherever they go. So, how do you create a personal logo that’s inspiring and enticing (and represents the essence of who you are, of course)?Let’s check out how some of the pros have done it...
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Scooped by
Jeff Domansky
June 7, 2017 1:44 AM
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As we said in the “9 graphic design trends you need to be aware of in 2017”, this is the year when we are witnessing a growing desire for counterbalancing the doubt with authenticity and simplicity. And we can see this not just for general graphic design trends, but also for web design, packaging, print design and especially for logo design trends. That said, let’s take a closer look at the logo design trends that define 2017. Some of them are new, other are older trends that confirmed the last year and will become more popular in 2017....
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Scooped by
Jeff Domansky
January 22, 2017 11:53 AM
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Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo. These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:
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Scooped by
Jeff Domansky
December 2, 2016 3:46 AM
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Like all business, those in the real estate realm should be seeking uniqueness, clarity and memorability in their branding. So how do you go beyond the overused and generic images of houses, skyscrapers and rooftops? We’ve got 22 great creative examples of people who got creative with their real estate, property and mortgage company logos.
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Scooped by
Jeff Domansky
October 6, 2016 11:18 AM
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Cats are everywhere in our culture. Since ancient times, they have been regarded as special, and have been afforded a cherished place in our lives because of their characteristic independence, intelligence, quickness and elegance… it’s no wonder people have been using cats in artwork and design for millennia. Today you’ll find cats not only all over social media, but also in branding. Cat logos are all the rage because people are eager to associate themselves with the many of (p)awesome kitty qualities....
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Scooped by
Jeff Domansky
June 3, 2016 1:43 AM
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The logo is a representation of what a company stands for, it’s the backbone of the brand and it portrays its self as a global presence in the marketplace. A well-designed logo is a crucial part of any company’s marketing strategy and it needs to be done right. So I took the liberty of gathering a few examples of some poorly designed logos that should never have made the cut. Take some notes and tel!
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Scooped by
Jeff Domansky
April 21, 2016 2:30 AM
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Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it. "We developed an interactive approach to the identity, experimenting with sound and touch activation, so that there could be as many subtle variations of the Oi logo as there are people who interact with it," says Wolff Olins, the design shop behind it. Wolff Olins worked with digital art and design studio Onformative on the concept. Onformative built bespoke software that allows anyone to animate the Oi logo with any sound at all—including voice, but other things like music too—and then to save their own unique version based on that sound input....
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Scooped by
Jeff Domansky
February 4, 2016 1:46 AM
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Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.In plainer terms, one of them is nothing, the other is something. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces. How do you do it?
Helvetica offers the best possible lesson. Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included....
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Scooped by
Jeff Domansky
December 19, 2015 1:09 AM
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Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.
Logos are also used to identify organizations and other non-commercial entities. These types of corporate identities are often developed by large firms who specialize in this type of work. However, if you want to save some bucks and want to design your logo then there are many sources to get logo design inspiration. Infact, we might able to help you by presenting this showcase of Highly beautiful, original and creative logo designs for your design inspiration.
All of these logos are very creative and following different trends like PhotoFill, Concealed, VariDots, Candy Stripe, Flip Flop, Sequential, but most importantly Texting which is a common element among all of them. Also, try to catch how they created using specific colors combination, typography adjustments and font selection....
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Scooped by
Jeff Domansky
December 1, 2015 12:59 AM
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A logo is the strongest symbol of a brand. It's what consumers stop at when scanning the shelves, trying to choose between 20 seemingly similar products. These signs and symbols helps people to make decisions faster, and it helps people to feel like they made the right purchasing decision.
That means the colors, shapes, and fonts you choose for your client's brand image are essential to not only making them recognizable but also creating a sense or trust or authority or affordability or even excitement -- whatever emotions the company wants to be associated with. Colorfast created the below infographic to detailing how influential color, font, and shape choice is when crafting a logo. Learn the science behind how we interpret these small symbols...
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Scooped by
Jeff Domansky
June 18, 2015 11:51 PM
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What are the 2015 logo design trends? This is a difficult question to ask.
Do you want to change the way people look at your business? Do you want them to recall your brand better? Or you simply want to change certain things, such as a logo, for your new business image this year? Well, you are not alone; in fact, some world brands have already started and some of them you will find in the next section.
REVISED LOGOS OF FAMOUS BRANDS IN 2015 The New York Times Magazine Cleveland Browns HLN Electrolux Milwaukee Bucks Seagate Bitly Alaska Airlines Radford University NPR’s Morning Edition These are only some famous brands who considered of somehow rebranding their business with a new logo.
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Scooped by
Jeff Domansky
March 29, 2015 12:39 PM
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Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.
A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...
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