Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
December 19, 2015 3:23 PM
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5 Content Creation Tactics That Will Amplify Your Content’s Reach

5 Content Creation Tactics That Will Amplify Your Content’s Reach | Public Relations & Social Marketing Insight | Scoop.it

In this post, I want to dive deeper into one of these elements: the content aspect.

There are things you can do to instantly expose your content to a larger audience. In fact, I’m going to show you 5 of them in this post.

If you’re looking to get hundreds or thousands of extra views on your content, this is a post you’ll want to read closely....

Jeff Domansky's insight:

Neil Patel has five excellent tips to help you extend your content's reach and results.

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Scooped by Jeff Domansky
July 16, 2015 11:49 PM
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7 Headline Elements You Need for Content Marketing Success

7 Headline Elements You Need for Content Marketing Success | Public Relations & Social Marketing Insight | Scoop.it
Headlines are more important now than they've ever been. According to research by the Reuters Institute for the Study of Journalism, 51 percent of all U.S. online readers identified a compelling headline as the reason why they clicked on a given story.


The quality of the article's source was only responsible for motivating 37 percent of people to click. What that means for you, as a content marketer, is that the strength of your headline is responsible for whether or not the rest of your article gets read. You could have a landmark piece of research written in eloquent, captivating style, but without a strong headline to bring someone in, it won't matter.

These seven headline qualities will help you craft the great titles necessary to attract that initial traffic...

Jeff Domansky's insight:

Lots to learn about headline writing from Larry Alton.

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