Public Relations & Social Marketing Insight
444.7K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
September 19, 2016 10:05 PM
Scoop.it!

The Donald’s Secret Debate Strategy? Clickbait.

The Donald’s Secret Debate Strategy? Clickbait. | Public Relations & Social Marketing Insight | Scoop.it

It suddenly hit me while listening to another Trump tirade. What happened next nearly blew my mind.

Not to give The Donald too much credit for his undisciplined tweeting but suddenly I realized that his entire campaign is built on a foundation of clickbait.

The very same linkbait that drives millions of spam pageviews online daily is also what allowed him to outfox 16 other serious Republican presidential candidates.

And when the presidential campaign debates take place, Hillary won’t have a chance!...

Jeff Domansky's insight:

The Donald's campaign strategy? Clickbait! You read it here first.

No comment yet.
Scooped by Jeff Domansky
February 13, 2014 11:42 PM
Scoop.it!

It’s Official: All Major Websites Are Now Trolling For Views | The Daily Banter

It’s Official: All Major Websites Are Now Trolling For Views | The Daily Banter | Public Relations & Social Marketing Insight | Scoop.it
When do major publications stop having their own identities and become part of one giant, indistinguishable mass of lists and bullshit shock stories?


The Buzzfeedification of the internet is now reaching epic proportions, with virtually every major publication putting up annoying listicles and shocking headlines to generate pageviews. And it’s all the goddam time....

Jeff Domansky's insight:

Ben Cohen has a funny take on clickbait journalism and sameness.

No comment yet.
Scooped by Jeff Domansky
September 15, 2016 10:57 AM
Scoop.it!

Here's why Facebook's new war on clickbait is so important

Here's why Facebook's new war on clickbait is so important | Public Relations & Social Marketing Insight | Scoop.it

Facebook has tweaked its New Feed algorithm many, many times in its attempt to keep the posts you see relevant, but the change it’s rolling out today may be the most important one yet: Facebook is vowing to kill clickbait.


Facebook has tweaked its New Feed algorithm many, many times in its attempt to keep the posts you see relevant, but the change it’s rolling out today may be the most important one yet: Facebook is vowing to kill clickbait.


It’s a potentially huge move, and one that makes journalism better for almost everyone involved.


How it works


Now Facebook is filtering out clickbait much like Gmail hides spam. It’s detecting specific words, structures, and styles in titles which “intentionally leave out crucial information, forcing people to click to find the answer.”


Here are some Facebook-provided samples of titles you will be seeing a lot less of:


“When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!”


“He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe”


“The Dog Barked At The Deliveryman And His Reaction Was Priceless.”...

Jeff Domansky's insight:

Farewell clickbait. We knew you well.

No comment yet.