Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 31, 2017 11:17 PM
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How to Write Attention-Grabbing Headlines in 2017 - NewsWhip

How to Write Attention-Grabbing Headlines in 2017 - NewsWhip | Public Relations & Social Marketing Insight | Scoop.it

The most direct way is to catch readers’ eyes is with a provocative headline. We’ve looked at headlines before, looking at how publishers can optimize theirs for social and the best practices for headlines on Facebook.

Knowing the headlines that work gives your content the best possible start to attracting attention on social.

Armed with years of social media metrics, we turned to NewsWhip Analytics to analyze how headlines of ten top publishers has changed in just the past two years. Let’s take a look....

Jeff Domansky's insight:

Valuable headline writing tips and examples from NewsWhip research and analysis of 10 big publishers.

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Scooped by Jeff Domansky
May 21, 2013 2:26 AM
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Writing and reporting advice from 4 of The Washington Post’s best | Poynter.

Writing and reporting advice from 4 of The Washington Post’s best | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

Last Saturday I had the honor of teaching at a public writing conference at The Washington Post. After I finished my part of the program, I spent the day listening carefully to four of the Post’s most accomplished writers and reporters: David Finkel, Bob Woodward, DeNeen L. Brown, and Ezra Klein.

 

I took copious notes, wrote down anything that struck me as wise or useful, and want to share with you what I learned from them. Please don’t take these as direct quotations, but as handwritten paraphrases containing the gist of their advice. Particularly notable were the shared values of craft and sense of mission and purpose in a gang of four that ranged from the 70-year-old Woodward, still cranking out books, to the young phenom Ezra Klein, who is trying to re-invent how to make policy stories interesting and relevant. I’ll take them in the order of their presentations...

Jeff Domansky's insight:

A really good read and writing, reporting and storytelling insight from four leading journalists.

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Scooped by Jeff Domansky
December 13, 2012 11:41 PM
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Eight Google+ tools for journalists | Journalism.co.uk

Eight Google+ tools for journalists | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it
A journalist's guide to Google+: A list including some of the newer features you might not know about.

If you are one of those people who signed up to Google+ in the early days but find you do not use the social network on a regular basis, here are a few tools you should know about.

Several of these were discussed in a presentation given by Ian Barber, senior developer advocate at Google+, at last week's news:rewired conference.

You can see his presentation slides, which illustrate several of the tools...
Jeff Domansky's insight:

This may make early adopters like me revisit and rediscover Google+. For PR, marketing and blogging pros, these tools are looking better all the time.

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November 30, 2016 10:53 PM
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18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift

18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift | Public Relations & Social Marketing Insight | Scoop.it
Online, your product is unbundled. You get 10 words. Or 8. Or maybe 13, like I used above, to market your work. Digital success is like selling a newspaper story by story rather than day by day or week by week. And in selling that day’s paper, by subscription or newsstand, there’s just less urgency to make the headline awesome on that 150-word story buried at the bottom of page 11. Sections and geographic centers all are comfortable assumptions you can’t make in digital headlines. You must have a certain sense of desperation in writing web headlines, like those eight words are the difference between that column’s or blog’s life or death. Mostly, because it is. You aren’t owed readership. Your headline helps earn it — along with a handful of other factors like author and brand.


So any strategy involving growing and sustaining digital audience must incorporate excellence in headline writing. Must.
A few points to clarify here as we begin. I’ll be discussing writing for readers here, not for search engine optimization. That will be a consideration at times, but mostly we’re talking about people creating headlines for people....

Jeff Domansky's insight:

Chicago Tribune's deputy digital news editor Kurt Gessler will wow you with his writing tips. His headline makeovers are superb. Highly recommended for all writers. 10/10

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May 6, 2013 1:40 AM
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The Journalist's Toolbox: Mobile Journalism Archives

This is a collection of mobile resources from Mike Reilley and the Poynter Institute's Regina McCombs, Dave Stanton and Damon Kiesow, as well as many others. A list of mobile reporting tools appears at the end of this page. Most apps are tailored to the iPhone but have versions available for many other smart phones, too....

Jeff Domansky's insight:

Excellent resources for PR and marketing too...

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Scooped by Jeff Domansky
December 13, 2012 11:24 PM
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5 examples of iPhone journalism by BBC's Nick Garnett | Journalism.co.uk

5 examples of iPhone journalism by BBC's Nick Garnett | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it
How BBC 5 live's North of England correspondent Nick Garnett is pushing the boundaries in mobile reporting

BBC 5 live's North of England correspondent Nick Garnett has done more than 5,500 broadcasts on the radio station.

At last week's news:rewired conference, Garnett said that if he has learnt one thing from his years in broadcasting it is "don't carry lots of gear".

...In explaining how his iPhone is now his vital kit, he shared five examples of how he has used it in place of a video camera, satellite truck and radio car....
Jeff Domansky's insight:

Wow! it'll work great for PR and blogging too. Great case studies.

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