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But jargon? Admit it, communicator, this gets the blood throbbing in your temples.
So you will be pleased to hear that others share your disdain for "ideate" and other teeth-gnashing corporate cant. The word won Forbes' third annual Jargon Madness tournament final, crushing "The Uber for X" by 219-160 votes.
Jargon Madness is the business magazine's NCAA-style bracket featuring "the 32 terms most abused by startup founders, developers and marketers, plus the [venture capitalists] who fund it all."
Forbes defines ideate as a "nonsense word meaning 'think,' 'dream up,' or 'conceive of an idea.' Formerly known as brainstorm."
"Unicorn" and "thought leader," two of my favorites, were eliminated in early rounds...
Only an idiot would use "ideate" as a word. A fitting winner of the Forbes Jargon Madness contest.