Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
August 5, 2015 2:48 AM
|
“Many companies are showing greater willingness to take public stances on controversial issues,” said West. “While the vast majority of consumers in our study said they are likely to purchase from companies they agree with, only 3 in 10 have actually done so.
This makes me think consumer behavior hasn’t quite caught up to this new environment in which companies take stands on controversial topics.”
But the risk is evident—and ultimately begs the question: From a company perspective, is it worth it?
“The overwhelming majority of consumers in our study agreed they are more likely to buy from companies they see eye to eye with, and almost half of consumers said they had already stopped buying from a company over a difference of opinion. This tells me that consumers are willing to vote with their dollars,” said West. “But there may be more danger for many companies than opportunity—especially if you serve, as most companies do, a market with diverse political views.”...
|
Scooped by
Jeff Domansky
May 1, 2014 10:52 PM
|
New NBA Commissioner Adam Silver was handed a high-profile test that would determine whether or not he would establish himself as a leader. Did he pass?
...That may have seemed like an obvious decision to make, but it was more complicated than it appeared. For example, Dallas Mavericks Owner Mark Cuban seemed to oppose a lifetime ban due to the “slippery slope” such a precedent would set. Other critics also wondered if the comments—which were made in private to a romantic partner—should have led to his removal as a team owner.
I understand those concerns, but I’ve been thoroughly impressed with the NBA’s handling of this incident. The League’s crisis management worked, and the NBA did almost everything right in terms of communicating with the press. The press conference itself was also handled well: A press handler, presumably an NBA staffer, selected the questioners and counted down when they would take only two more questions. Press conferences rarely run as smoothly....
|
Scooped by
Jeff Domansky
April 3, 2013 6:22 PM
|
Never underestimate the influence of two Mommy bloggers and the power of online activism. A recent online petition at Change.org, has gathered more than 278,000 supporters protesting against food dyes added to several popular Kraft macaroni and cheese products....
|
Scooped by
Jeff Domansky
March 25, 2013 8:15 AM
|
About ten days ago I speculatively tweeted the following about the future of Google’s upcoming Glass technology: “Future debate: Is Google Glass causing more or fewer auto accidents?” And then today I read a headline that illustrates how the future sometimes shows up faster than you expected: Bill Would Ban Wearing Google Glass While Driving in West Virginia...
|
Scooped by
Jeff Domansky
March 8, 2013 7:44 AM
|
The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama. At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....
|
Scooped by
Jeff Domansky
October 21, 2011 6:59 PM
|
David Marriott never visited Amanda Knox during her four years in an Italian prison. He met her this month, when she stepped off a plane in Seattle. Yet for Knox and her family, Marriott was as important a player in her ordeal as anyone in the courtroom. As Knox’s publicist, beginning three days after her arrest, Marriott worked to convince the international public that she did not murder her British roommate while studying in Perugia.
|
Scooped by
Jeff Domansky
September 15, 2011 12:07 AM
|
Marketing communication has the potential to work effectively as issues management because it is a proactive, ‘friendly’ mode of communication. and may not necessarily raise suspicious hackles from stakeholders. Certainly, the marketing communication dimension of business communication, in the context of issues management, may have been glossed over quite significantly. Marketing communication is an unusual discipline, if indeed it is a discipline. I tend to think of it as a set of tactical mechanisms that fall under both marketing and public relations.
|
|
Scooped by
Jeff Domansky
March 20, 2015 9:34 AM
|
U.K.-based trade body called for advertising agencies to strike against Anheuser-Busch InBev NV, citing “despicable” practices it says the Budweiser maker imposed on its members when pitching for work.In a recent pitch for work,
AB InBev asked agencies how low they would go on rates, how many free hours of work they’d offer and whether they’d wait for payment beyond the current 120-day period, the Marketing Agencies Association said Thursday in an e-mailed statement.
The world’s biggest brewer also asked agencies how much money they’d give back -- known as rebates -- beyond a minimum 5 percent the company already stipulates, to contribute to its corporate sustainability program, the MAA said. The organization called on agencies that work with AB InBev to strike starting April 7....
|
Scooped by
Jeff Domansky
April 13, 2013 12:14 PM
|
Rep. Steve Stockman (R-Texas) may be new to Congress, but he's making a splash with a new bumper sticker sure to get the left all riled up. "If babies had guns they wouldn't be aborted," the pro-gun and pro-life sticker reads....
|
Scooped by
Jeff Domansky
April 3, 2013 8:33 AM
|
United Technologies is at the top of its game but recently announced big layoffs. Is this the new normal?... ... This growth was accomplished, however, without expanding its workforce much at all, and now UT believes it can continue to grow as it wants to while actually shrinking its employee base. It's planning to lay off 3000 workers this year, after shedding 4000 last year. Now, is this really anything new? After all, output has been going up and employment simultaneously going down in manufacturing around the world for several years now, and UTC is a big manufacturer. But two things strike me as potentially novel here. First, the company does a lot more than just make things in factories. As its website says, "United Technologies... is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries." Servicing elevators, security systems, and so on, in other words, is a big part of what UTC does, and services have historically been very labor-intensive. That could be changing....
|
Scooped by
Jeff Domansky
March 10, 2013 11:39 PM
|
A Seattle bar has declared that ‘Google Glass’ (aka Google Glasses)–not yet available to the public–are banned “in advance” from the establishment. Seattle’s 5 Point Cafeposted a message to their Facebook page saying: “For the record, The 5 Point is the first Seattle business to ban in advance Google Glasses. And [butt] kickings will be encouraged for violators.” Sure, this is partly a tongue-in-cheek pronouncement, and a bit of a publicity stunt, but the owners of 5 Point Cafe are quite clear that they mean it–and there’s little doubt that other businesses will follow their lead. Speaking to Jamie Griswold, a reporter withMyNorthwest.com, 5 Point Cafe owner Dave Meinert said that in the tech-savvy city of Seattle it’s just a matter of time before Google Glassbecomes a regular feature of the city’s social scene....
|
Scooped by
Jeff Domansky
March 29, 2012 5:20 PM
|
The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick. In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging. As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging.... [Interesting to see how business interests attack activists - JD]
|
Scooped by
Jeff Domansky
September 22, 2011 11:27 PM
|
When I started hacking you were just one layer above the bare metal. You were typing into this wonderful emptiness, waiting to be populated with minds. The thrill of getting into top-secret websites quickly became addictive for Julian Assange. Here he describes all-night hacking sessions, a cat-and-mouse game with a computer administrator and the arrival of the police... Riveting reading
|
Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10