Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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November 18, 2016 6:31 PM
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The Worst Webcam Background I've Ever Seen | Mr. Media Training

The Worst Webcam Background I've Ever Seen | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

Lee Feinstein, the former U.S. ambassador to Poland, has an impressive résumé. He served under two presidents (Clinton and Obama), worked at the Departments of Defense and State, and is a prolific author. Today, he serves as the Senior Transatlantic Fellow for the German Marshall Fund.

But when I saw this tweet on Sunday night, I knew I’d want to write about an interview he recently gave. 

The tweeter, @JudgeElihu, snapped a photo from Mr. Feinstein’s television appearance, which aired on BBC World. Although I couldn’t find the video from this appearance, I did find video of another interview Feinstein conducted from the same room in March.

The room from which Mr. Feinstein conducted the interview was a mess: a nightstand door was open, a bed was directly behind him, and small, barely detectable items were perched on the dresser....

Jeff Domansky's insight:

Brad Phillips highlights a common problem with Internet and Skype interviews. Calling from what looks like your teenager's room is bad for your reputation and the credibility of your message.

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May 16, 2016 1:55 PM
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Is there a PR savvy to Trump’s taunts?

Is there a PR savvy to Trump’s taunts? | Public Relations & Social Marketing Insight | Scoop.it
If there’s one tactic that has stood out in this presidential campaign, it is the way GOP frontrunner Donald Trump has slain his foes with the jawbone of an ass.


Trump’s penchant for labeling his opponents—from “Lyin’ Ted” Cruz to “Low-Energy Jeb” Bush—has been like a boxer’s left hook to the liver. It doesn’t look like much until the other guy drops.

Now Trump is trying to do the same to his Democratic foes, calling them “crooked” and “crazy.”

After The New York Times Magazine explored the issue (“Donald Trump Shares His Opponent-Branding Secrets”), I wondered: Do the same labeling techniques work in PR and marketing? Whether it’s throwing mud or branding oneself positively, does Trump offer lessons to PR pros?

The consensus is that such tactics can work, but mudslinging is “risky,” a word Democratic frontrunner Hillary Clinton uses in an effort to brand Trump.

“Trump has a knack for coining just the right moniker, the perfectly dismissive and catchy thing,” The Times writer stated. “‘It works, it flows,’ Trump said, admiring his latest work.”

Jeff Domansky's insight:

There used to be an old PR saying about the risk of fighting with the media who buy ink by the barrel. or, how about this, George Bernard Shaw quote: "I learned long ago, never to wrestle with a pig. You get dirty, and besides, the pig likes it."

 

Those are two important lessons for the Democrats as they consider how to engage with The Donald.

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October 24, 2013 3:52 PM
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How To Survive A Media Ambush Interview | Mr. Media Training

How To Survive A Media Ambush Interview | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

When most people think of ambush interviews, they think of a television interviewer chasing after a scandal-tarred executive with camera and microphone in tow.


Those types of ambushes do occur occasionally, but they’re rare. More typically, an ambush occurs in one of two ways:

  • When a reporter shows up without notice.
  • When a reporter deviates from the agreed-upon topic to blindside a source with something totally unexpected.


In both cases, the reporter is after one thing: a great visual that makes you look guilty. If you respond with defensiveness, anger, or shock, the news outlet will run the tape of your bad reaction repeatedly, perhaps for days. You win an ambush by denying the reporter a great visual. If you’re ever ambushed, remember the advice offered in that old deodorant ad: never let ‘em see you sweat. By remaining calm, you prevent reporters from getting the compelling “money shot” they desire. 


Jeff Domansky's insight:

Brad Phillips' advice on ambush interviews by reporters is spot-on. 

wanderingsalsero's curator insight, October 24, 2013 10:13 PM

I haven't even read the article and already I know it's going to be an interesting read (which just goes to show you the power of a headline, doesn't it?).

 

Most small businesses probably very seldom get ambushed into 'media' situation like this article refers to but I still think that being verbally nimble is a very valuable skill.

 

We certainly see it frequently enough in our worthless politicians in Washington, D.C., don't we?

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October 24, 2016 11:06 PM
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When You Score A Touchdown, Get Off The Field | Mr. Media Training

When You Score A Touchdown, Get Off The Field | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

You’ve just delivered the perfect media response. Your answer is on message and perfectly quotable. It will accomplish everything you had hoped.

Then…you say more.

It pains me to see an answer that was brilliant in its first 15 seconds become diluted when it lasts for another minute. An extended answer also risks introducing secondary and tertiary points that offer reporters the ability to quote something relatively unimportant. And sometimes, those unnecessarily long answers lead to a “seven-second stray,” an off-message line that becomes your only quote from the interview.

When I see our trainees deliver a great answer—and then keep going—I tell them this: “When you score a touchdown, get off the field!”...

Jeff Domansky's insight:

Smart media relations advice from Brad Phillips.

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Scooped by Jeff Domansky
May 14, 2016 5:29 PM
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Answer the f**king question!

Reporter Jonathan Pie thinks politicians should just answer the fucking question. To use this video in a commercial player or in broadcasts, please emai

Jeff Domansky's insight:

Always-funny, pseudo-reporter Jonathan Pie goes ballistic about British politicians who don't answer questions without a sound bite. I'd love to see him go after Trump.

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