Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Lowdown on the Rise of Influencer Marketing | Marketing Profs

The Lowdown on the Rise of Influencer Marketing | Marketing Profs | Public Relations & Social Marketing Insight | Scoop.it

Influencer marketing is growing, and 84% of marketers say it's effective. Check out these key facts and stats about both this marketing tactic and popular influencer social network Instagram.

Jeff Domansky's insight:

Everyone's talking about influencer marketing.

Jeff Domansky's curator insight, August 1, 2017 8:59 AM

Everyone's talking about influencer marketing.

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November 27, 2016 4:45 AM
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The Visual Web

The Visual Web | Public Relations & Social Marketing Insight | Scoop.it

This interactive infographic by Ceros visualizes a study conducted by GumGum and Brand Innovators about the power of visual content.

Jeff Domansky's insight:

Great interactive infographic. Recommended viewing.

Jeff Domansky's curator insight, November 27, 2016 4:39 AM
Great interactive infographic. Recommended viewing.
AvizorMedia's curator insight, November 27, 2016 5:47 AM
Web visual. Muy recomendable ver esta infografía interactiva. 
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November 10, 2015 2:48 AM
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How to Create Stunning Infographics for Your Blog Post: Beginner Guide

How to Create Stunning Infographics for Your Blog Post: Beginner Guide | Public Relations & Social Marketing Insight | Scoop.it

As someone said, “A picture is worth more than 1000 words.” In the present scenario, a picture is a very good way to share and summarize your blog content. You can use chart, Information and text together to create an Infographic. Infographics are quite popular on Social-media sites & readers love it as it convey the message in an easy to understand format.


Most of the bloggers think that you need to be a highly skilled designer to create an infographic, which is not entirely true. These days there are many online Infographic maker sites are there to help users like you & me to create Infographics for our blog post. This is your handy guide to learn everything about designing Infographics for your blog even if you have not done it before....

Jeff Domansky's insight:

Want to create quick infographic for your blog post? Here are best solution for creating Blog post infographic. Bonus tips for creating stunning infographic

Marco Favero's curator insight, November 10, 2015 5:54 AM

aggiungere la vostra comprensione ...

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February 16, 2016 12:47 AM
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Where Will Social Media Users Go in 2016?

Where Will Social Media Users Go in 2016? | Public Relations & Social Marketing Insight | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.


Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


Via Lauren Moss
Jeff Domansky's insight:

Powerful projections for social media in 2016. What's your favorite channel?

Sherry Bonelli's curator insight, February 16, 2016 9:10 AM

Interest social media channel stats.

María Dolores Díaz Noguera's curator insight, February 16, 2016 3:54 PM

Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Public Relations & Social Marketing Insight | Scoop.it

“Members only” – “limited offer” – “guaranteed” – “discover” – “check out”…


If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are effective because they create a sense of urgency and pique people’s interest.


The other reason why these words and phrases sell has a lot to do with their simplicity. We recognize them instantly — and are more likely to take action as a result.


Not convinced? Check out this infographic created by Uberflip. You will find an interesting list of the most persuasive terms used in marketing over the years....

Jeff Domansky's insight:

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 2014 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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July 19, 2014 4:18 PM
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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Public Relations & Social Marketing Insight | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Jeff Domansky's insight:

Dust off the crystal ball and look at the Internet the future.

Jim Doyle's curator insight, August 17, 2014 6:37 AM

The Future of the Internet

Idris Grant's curator insight, August 25, 2014 3:31 PM

With all the talk of "The Internet of Things," and the rapid advances we're seeing with all-things web, smart devices and hyper-connected world, we found this Infographic goes a long way to tell the story.

Hunca's curator insight, October 8, 2014 11:14 AM

Great article

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September 1, 2014 11:33 PM
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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Public Relations & Social Marketing Insight | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.


The team at Lemonly put together a great infographic covering keys for social sharing on:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
Jeff Domansky's insight:

Helpful infographics reference and great tips for social media utilization.

Idea Grove's curator insight, June 25, 2014 6:09 PM

Nice infographic from Lemonly on social media best practices for infographics!

Jeff Domansky's curator insight, September 1, 2014 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 2014 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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September 22, 2014 1:12 PM
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Public Relations & Social Marketing Insight | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
Jeff Domansky's insight:

No excuse for future grammar missteps after reading these tips! ;-)

Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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October 3, 2013 4:47 PM
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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Public Relations & Social Marketing Insight | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
Jeff Domansky's insight:

This infographic is a useful exploration of content and timing for best results in your social media programs. Tthehanks to Lauren Moss for sharing.

Paul Reichman's curator insight, October 3, 2013 8:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 2:35 PM

add your insight...

 
Nick Peperell's curator insight, October 5, 2015 12:35 PM

Should we be publishing content when Europe and the US are both awake.? The science and common sense seems to think so.!

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April 14, 2013 1:31 PM
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Top 20 SEO Hacks For Your WordPress Site [Infographic]

Top 20 SEO Hacks For Your WordPress Site [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Very useful list and SEO tips.

Martin (Marty) Smith's curator insight, April 14, 2013 7:29 AM

Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve. 

Doug Thaler's curator insight, April 14, 2013 4:11 PM

SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required.

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January 22, 2013 8:10 PM
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Facebook vs Twitter vs Pinterest – 2013 Statistics

Facebook vs Twitter vs Pinterest – 2013 Statistics | Public Relations & Social Marketing Insight | Scoop.it

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

 

2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...


Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.

Pedro Barbosa's curator insight, January 22, 2013 8:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com

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December 31, 2012 1:33 PM
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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 


Via Martin (Marty) Smith
Jeff Domansky's insight:

Let's just say there are still social media ostriches in the C-suite.

Martin (Marty) Smith's curator insight, December 31, 2012 11:38 AM

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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December 14, 2012 11:29 PM
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The Social Business Shift | Eloqua

The Social Business Shift | Eloqua | Public Relations & Social Marketing Insight | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
Jeff Domansky's insight:

This is a good look at what it means to be a "social" business.

Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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The Female Entrepreneur: Women Who Run Their World

The Female Entrepreneur: Women Who Run Their World | Public Relations & Social Marketing Insight | Scoop.it

Over the last 15 years, women-owned firms have grown by 1.5 times the rate of other small enterprises and female small business owners will create an estimated 5 to 5.5 million new jobs nationwide by 2018. Check out the infographic to learn more about the success of female entrepreneurship in the U.S., including some of the most prosperous female-founded companies....

Jeff Domansky's insight:

Interesting stats about female  entrepreneurs.

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The Right Wine in the Right Kind of Glass | Cool Infographics

The Right Wine in the Right Kind of Glass | Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it
Just like how specific wines bring out the best flavors in certain foods, specific wine glasses bring out the best characteristics of each wine. The Right Wine in the Right Kind of Glass infographic from Wine Coolers starts off by showing us some general characteristic differences between red and white wine glasses, then shows us the correct wine glass to pair with each wine.
Jeff Domansky's insight:
Tasty Infographic!
Jeff Domansky's curator insight, August 26, 2016 1:25 AM

Tasty Infographic!

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7 Tools for Building an Infographic in an Afternoon (Design Skills or Not)

7 Tools for Building an Infographic in an Afternoon (Design Skills or Not) | Public Relations & Social Marketing Insight | Scoop.it

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information.


There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts.


Even folks (like me!) who never thought it possible to create one ourselves!I had a lot of fun researching and testing out a handful of different infographic makers, and I’d love to share the seven tools I liked best to easily create beautiful infographics....

Jeff Domansky's insight:

A quick overview of the best (free) infographic makers and how to quickly build a beautiful infographic - design skills or not.

Venngage's curator insight, November 6, 2015 9:59 AM

Infographics are fun (and easy!) to design if you have the right tools. 

Willem Kuypers's curator insight, November 10, 2015 4:33 AM

Les infographies sont très bien. Ici au moins on est réaliste sur le temps de la création.

Mayra.Loves.Books's curator insight, January 9, 2016 1:44 AM

Someday I will learn to make infographics. Here is the place to start.

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September 1, 2014 11:26 PM
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Public Relations & Social Marketing Insight | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Jeff Domansky's insight:

An excellent compilation and social media reference tool.

Raihan Roney's curator insight, September 23, 2014 12:51 AM
Raihan Roney
Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Public Relations & Social Marketing Insight | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 

Jeff Domansky's insight:

Here's a great brand manager's social marketing checklist in infographic form. shared by Russell Merz. 

ManufacturingStories's curator insight, August 17, 2014 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 2014 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 2014 8:29 AM

Something to think about??? I need to examine more closely.

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June 24, 2014 1:17 AM
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The Current State of Content Marketing 2014 - Marketing Technology Blog

The Current State of Content Marketing 2014 - Marketing Technology Blog | Public Relations & Social Marketing Insight | Scoop.it
This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...
malek's curator insight, June 24, 2014 2:13 PM

Case study is growing in popularity

Hallcrest Digital's curator insight, June 25, 2014 10:54 AM

Great article on the status of content marketing.

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March 26, 2014 12:54 AM
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Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | Public Relations & Social Marketing Insight | Scoop.it

Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do. The following infographic by Text Marketer takes a global look on 4 of the main players: Twitter,  Facebook,  LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....

Jeff Domansky's insight:

Sometimes it's useful to reflect on where we've come from in social media. Interesting infographic.

Jeff Domansky's curator insight, March 26, 2014 12:59 AM

Interesting social media retrospective.

Bookmarking Librarian's curator insight, March 26, 2014 10:01 PM

Technology and using social media

aanve's curator insight, March 26, 2014 10:39 PM

www.aanve.com

 

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February 18, 2014 1:14 PM
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Public Relations & Social Marketing Insight | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Jeff Domansky's insight:

Branding hits Twitter big time.

Jeff Gonzalez's curator insight, February 27, 2014 3:28 PM

I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 

Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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June 25, 2013 4:18 PM
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Evolution of Creative | Daily Infographic

Evolution of Creative | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it

While I greatly appreciate my iPhone and its many self-computing functions, I have never taken the time to trace my gratitude back as far as Leonardo da Vinci or even as far as prehistoric cave drawings. According to this awesome infographic put together by The BOSS Group, I have many more to thank than just Steve Jobs.


The creative process would not have begun had people not had an intrinsic desire to communicate with one another. Over time we have discovered and invented new ways to relay information to increasingly larger groups of people. By inventing printing and computing methods we have increased the need for creative workers in virtually every field. Without the creative side of organizations, the first Macintosh would not have been introduced, brand management would not be possible, and communication through beautiful imagery would cease to exist.

Jeff Domansky's curator insight, June 25, 2013 4:06 PM

Whimsical infographic is very creative and fun.

malek's curator insight, June 25, 2013 5:31 PM

informative and funny, a reminder of the old saying: "The guy who invented the first wheel was an idiot; The guy who invented the other three, he was the genius. "

Jeff Domansky's comment, June 25, 2013 9:57 PM
Malek, great quote about the wheel! ;-)
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February 24, 2013 11:29 PM
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The 8 Types of Infographic | NEO MAMMALIAN Studios

The 8 Types of Infographic | NEO MAMMALIAN Studios | Public Relations & Social Marketing Insight | Scoop.it

Infographics like the above rely on a strong title for success. Just like a journalistic article, the viewer needs to be immediately engaged by the header so that they will carry on reading. Moreover, the content itself must be varied, interesting and plentiful so that readers do not come away disappointed. When done well, the visual article will thrive on social media platforms....

Jeff Domansky's insight:

Infographics come in all shapes and sizes. but they can roughly be categorized into eight distinct types. Excellent overview!

Jeff Domansky's curator insight, February 24, 2013 11:32 PM

Excellent explanation of eight types of infographics.

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Infographics

Infographics | Public Relations & Social Marketing Insight | Scoop.it
#Infographic: How social media is ruining our minds (#Infographic: How social media is ruining our minds http://t.co/1ilj3qNi)
Jeff Domansky's insight:

This is a thought-provoking infographic...

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December 16, 2012 11:08 PM
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Different types of wine | Visual.ly

Different types of wine | Visual.ly | Public Relations & Social Marketing Insight | Scoop.it
With over 1,300 different wine grapes out there how do you find wines you'll like? Discover similar tasting wines with this chart of almost 200 different types of wine. Organized by style and then flavor, it's easy to see the taste relationships and look for synonymous wines. A great exploratory tool for a wine lover....
Jeff Domansky's insight:

Timely! ;-)

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