Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
May 15, 2017 11:17 AM
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Sales of This L’Oreal Product Rose 51% After 'Everyday Influencers' Promoted It Heavily on Snapchat

Sales of This L’Oreal Product Rose 51% After 'Everyday Influencers' Promoted It Heavily on Snapchat | Public Relations & Social Marketing Insight | Scoop.it

During Wednesday’s Snap earnings call, chief strategy officer Imran Khan name-dropped L’Oreal as a brand that was reaping the benefits of his company’s vertical video ads and sponsored lenses. His company, which owns Snapchat, has long espoused that the app is not really an influencer-focused platform because it doesn’t want to differentiate celebrity from regular users.


L’Oreal’s Paris U.K. division wouldn’t necessarily disagree, though it’s evidently found an ad-free, influencer-heavy formula on Snapchat to complement its paid campaigns. Working with BzzAgent, a network of so-called everyday influencers owned by shopper data company dunnhumby, the cosmetics giant deployed 2,000 U.K.-based women who were 20 to 55 years old for an endeavor that ran across Snapchat, Facebook, Instagram, Pinterest, Twitter and YouTube.


“They are regular people who are socially savvy,” said Brian Covali, global head of marketing at BzzAgent. “[Their] campaign activities emphasized Snapchat, which is where most of the activity occurred.” ...

Jeff Domansky's insight:

The beauty company is getting results with and without paid ads and using influencer marketing.

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Scooped by Jeff Domansky
August 11, 2016 2:36 PM
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Content Seeding

Content Seeding | Public Relations & Social Marketing Insight | Scoop.it

Here's how Onalytica's influencer tool works...

 

UPLOAD OR LINK
Any piece of content including your latest blog or that killer white paper you just created.

SIT BACK

Our algorithm is doing the work here, sit back and enjoy that cup of tea.


INFLUENCE
Here are 25 influencers that match your content. Start influencing!

Jeff Domansky's insight:

Onalytica offers a free influencer-finding tool. Upload a link or piece of content and it will suggest 25 influencers can indeed with or follow.

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Scooped by Jeff Domansky
January 7, 2017 11:36 AM
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3 News Influencer Marketing Platforms That Provide Excellent Results - Influencer Post

3 News Influencer Marketing Platforms That Provide Excellent Results - Influencer Post | Public Relations & Social Marketing Insight | Scoop.it

Influencer marketing’s power has been touted time and time again. The engagement stats are stellar. The ROI is out of this world. Brand sentiment skyrockets.


There is currently an abundance of tools and because this is our niche, our home, we have toyed with almost all the tools out there. Here is an honest assessment about what’s new and worthy...

Jeff Domansky's insight:

These three influencer tools maybe new to you. Check them out.

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