Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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February 4, 2015 9:36 AM
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4 L's of a Successful Lead Generation Strategy

4 L's of a Successful Lead Generation Strategy | Public Relations & Social Marketing Insight | Scoop.it

You know what they say: you can catch a lot of flies with honey, but you can catch more honeys being fly. Try that cliche in a bar and it might end with a drink thrown in your face, but adapting that mindset in your inbound marketing strategy could not only improve lead generation rates, but also increase the number of qualified leads your business attracts.


This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t....

Jeff Domansky's insight:

Need help strategizing your lead generation approach? Here are 4 L's to help you create a seamless, results-driven process.

Marco Favero's curator insight, February 4, 2015 11:54 AM

aggiungi la tua intuizione ...

Gaelle Bou's curator insight, February 5, 2015 4:04 PM

"With your content in place, your business can begin using lead magnets, lead capture, effective landing page design, and lead scoring to optimize lead generation rates and create an overall better performing inbound marketing strategy."

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November 13, 2014 2:18 AM
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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | Public Relations & Social Marketing Insight | Scoop.it

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.


The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.


With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.


If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....

Jeff Domansky's insight:

Useful tips for better inbound marketing results by using a selection of free tools.

Paul Mendelsohn's curator insight, November 13, 2014 3:46 PM

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!

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October 7, 2014 9:16 AM
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Actionable Trends From HubSpot’s State of Inbound Marketing 2014

Actionable Trends From HubSpot’s State of Inbound Marketing 2014 | Public Relations & Social Marketing Insight | Scoop.it

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives.


Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology.


Where are we now? We’re moving in some new directions to leverage data and merge disciplines. Let’s take a look at some of these trends....

Jeff Domansky's insight:

Valuable insight for content marketers, PR and social marketing pros. Recommended reading 9/10

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September 24, 2014 8:51 PM
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The Anatomy of a Lead Capturing Blog Post

The Anatomy of a Lead Capturing Blog Post | Public Relations & Social Marketing Insight | Scoop.it

We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.

From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important.
For those that do not know, a bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. Typically, a blog post will carry a bounce rate of 70 to 98 percent, which is high compared to other types of pages on a website.

In my mind, the purpose of a blog is to educate your visitor on a particular topic, while giving them relevant offers to entice them forward in the buyer’s journey. That is why the anatomy of our blog post is so important, it must give the right amount of information and have the right structure to spur action. Here are a few things to keep in-mind for your blog post anatomy for lead generation....

Jeff Domansky's insight:

Mike Klevorn shares five key components of a blog post that will capture leads successfully.

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April 28, 2014 1:17 AM
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2014 Inbound Marketing Trends

2014 Inbound Marketing Trends | Public Relations & Social Marketing Insight | Scoop.it

It's no secret that 2014 holds several promising opportunities for inbound marketers. The industry is projected to see a lot of continued growth aided by increased budgets for the year. 


Earlier this year, Cyrus wrote a post announcing the Moz Industry survey results. According to that survey, there seem to be a few slight shifts in demand for certain marketing activities, which ultimately has an effect on where marketers are allocating most of their time.


Though some of the data in this post includes data from the Industry survey, most of what you will find is a collection of information from 12 other sources. For more granular details, you can dive into the Slideshare embed at the end of the post. Let's dig in!


Marketers reported that demand for content creation increased by 70.94% in 2013, falling in line with most projections from early 2013. This trend is also expected to continue throughout 2014. Analytics was the second highest in demand, with an increase of 64.46%....

Jeff Domansky's insight:

Useful overview of inbound marketing trends and opportunities.

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November 6, 2013 8:47 AM
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101 Inbound Marketing Blogs You Should Be Reading

101 Inbound Marketing Blogs You Should Be Reading | Public Relations & Social Marketing Insight | Scoop.it

Here are a hundred and one (yes, 101!) of the top blogs and websites that you should be reading, if you aren’t already. They cover a variety of topics and they are purposely not segregated by topic. Just because you don’t think you may need to read a blog about social media or content doesn’t mean you shouldn’t be looking at it. So get to it....

Jeff Domansky's insight:

Great list of 101 inbound marketing blogs, and growing, from Jasmine Henry.

Geary Morales's curator insight, November 6, 2013 4:14 PM

Inbound Marketing?  Why work harder trying to appeal to potential clients through outbound marketing...

 

when you can strategize to compel your target markets to not only proactively reach out to you, but also do it with a sense of urgency!

Nathalie Prinet-Houairi's curator insight, January 16, 2014 12:24 PM

Scan thru to select the few based on your direct interests. Otherwise overwhelming for my taste

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November 21, 2014 11:48 PM
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29 Charts & Stats on What Matters Most to Marketers Right Now

29 Charts & Stats on What Matters Most to Marketers Right Now | Public Relations & Social Marketing Insight | Scoop.it

The best marketers I know are curious.


They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.

If you consider yourself a curious marketer, we've got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing, HubSpot's most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. If you haven't downloaded the report yet, you should -- it'll give you a whole lot more analysis and insight into the minds of other marketers. ...

Jeff Domansky's insight:

All about inbound marketing best practices.

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October 25, 2014 10:18 AM
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It’s Time to Wake Up to the Future of Commerce | SAP

It’s Time to Wake Up to the Future of Commerce | SAP | Public Relations & Social Marketing Insight | Scoop.it

Engaging your customer has never been harder, or more crucial. I know you know that already, but just in case you are harboring any residual skepticism about the importance of customer engagement, I offer you these facts from the “State of The American Consumer” for 2014, part of an ongoing study of American consumers from 2008 to the present, conducted by Gallup...

Jeff Domansky's insight:

Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.

Jeff Domansky's curator insight, October 25, 2014 10:25 AM

Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.

Social Media Online Marketing's curator insight, October 27, 2014 6:19 AM

#SocialMediaMonitoring & #SocialMediaAnalytics

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September 28, 2014 3:50 AM
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How to Collect Email Leads from Twitter in a Google Spreadsheet

How to Collect Email Leads from Twitter in a Google Spreadsheet | Public Relations & Social Marketing Insight | Scoop.it

One of the best features of Twitter that is relatively unknown to most users is their Lead Generation cards. Your tweet, see live example, will have a button and when another Twitter user clicks the button, their email address is sent to your application (which happens to be a Google spreadsheet in this case).


Whether you are a small website owner or an event organizer, you can use these Lead Generation cards to easily collect email addresses from Twitter users who may be interested in your product. For instance, Twitter users can subscribe to your email newsletter with a click without leaving the Twitter website. Event organizers can use Twitter’s Lead Generation Cards to capture email addresses of people who may be interested in attending an upcoming event....

Jeff Domansky's insight:

Valuable social marketing strategy. Learn how to capture email addresses of Twitter users in a Google Spreadsheet with the help of Lead Generation Cards that are available to all Twitter users.

Marco Favero's curator insight, September 28, 2014 8:52 AM

aggiungi la tua intuizione ...

James Woods's curator insight, September 28, 2014 8:52 PM

This is something I am going to definitely explore.

deb talbot's curator insight, September 29, 2014 6:57 AM

Still learning Twitter's features, this is something Ill check out for future events.

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July 8, 2014 12:58 AM
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Inbound Marketing on a Shoestring Budget [3/5]: Convert » Search Engine People Blog

Inbound Marketing on a Shoestring Budget [3/5]: Convert » Search Engine People Blog | Public Relations & Social Marketing Insight | Scoop.it
Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components....
Jeff Domansky's insight:
Good advice to help you get more conversions from your inbound traffic.
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January 16, 2014 1:52 AM
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How Long Does it Take for Inbound Marketing to Work?

How Long Does it Take for Inbound Marketing to Work? | Public Relations & Social Marketing Insight | Scoop.it

The reality is that inbound marketing results don't happen overnight. However, this type of marketing can get you greater return on your investment over time.


...Inbound marketing focuses on helping companies establish themselves as thought leaders in their industry by providing valuable content like blogs,ebooks, and infographics. It focuses on educating prospects and guiding them through the buyer journey. It's helpful and not self promotional (too much!).


The cool thing is that as long as your content is relevant and valuable to your target audience, prospects begin to get to know you. They start to trust you. So, when they're ready to move into the latter stages of the buyer journey, you're the first place they go. Bingo bango! Qualified lead....

Jeff Domansky's insight:

Krista Moon makes a strong case for inbound marketing.

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November 4, 2013 4:41 AM
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How To Achieve ROI From Your B2B Content Strategy In 60 Days

How To Achieve ROI From Your B2B Content Strategy In 60 Days | Public Relations & Social Marketing Insight | Scoop.it

B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in a short period of time.


Here’s a plan that’s achievable for any content marketer or entrepreneur at a B2B firm. If you’re strategic, you can plan, develop, launch, and begin to reap the benefits of a content marketing campaign in as little as sixty days. Ready to learn how? Read on....

Jeff Domansky's insight:

Superb blueprint for a content marketing or inbound marketing strategy that delivers results in 60 days. Recommended reading. 9/10

debbieleven's curator insight, November 4, 2013 9:39 AM

A very useful piece to get you to focus on content strategy - well worth a read.

Emilie Faffe's curator insight, November 11, 2013 2:05 PM

Une étude de cas très intéressante en anglais.

60 jours pour définir et analyser les retombées d'une stratégie de "content marketing" en B to B.

 

Les 3 premiers jours : on définit les objectifs
-  Clairs et mesurables
-  On identifier les priorités (pas plus de deux) et on affecte les ressources.

Jour 4 à 10 : On dresse le profil de la cible (méthode des personas)
Il est important de connaître et comprendre les besoins du groupe cible et le processus de decision, notamment les freins des décisionnaires.
On travaille de concert avec le service commercial et le service client (enquête de staisfaction...) afin de dresser un profil complet de la cible.

Jour 11 à 20 : On établi un plan du cycle de vente
On définir pour chaque étape un contenu approprié.
- Phase de recherche : le contenu sera axé sur les bénéfices du produits, l'expetise de l'entreprise... sous la forme d'articles de blogs, de vidéos, de livres blancs...
- Phase décisionnelle : le contenu sera axé sur les spécifications du produit, ses avantages, sous forme de cas clients, landings pages spécifiques, démonstration...
- Phase de pre-conversion : le contenu sera axé sur le bénéfice économique du produit et devra rassurer le client, les call-to-action seront visibles.

Jours 21 à 24 : On clarifie la stratégie de mots clés

On travaille ses mots clés, les principaux et la longue traine. Un composant important de l'inbound marketing est le SEO.

Jours 25 à 44 : On crée les contenus
On utilise ce que l'on a appris sur la cible et ses besoins pour créer des contenus utiles et de qualité.

Jours 45 à 59 : On publie et on partage

L'article propose ici un guide étape par étape (en anglais), de la publication sur le blog au guest blogging.

Jour 60 : On mesure les retombées

On mesure les retombées qualitatives et quantitatives tout au long de la campagne, on identifie les axes d'amélioration et on répéte le process.