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Consumers are bombarded with an average of 5,000 marketing messages a day.
New research shows the average attention span is a mere eight seconds.
The brain processes 70,000 thoughts each day.
These stats reflect the harsh reality you face as a health care marketer: Engaging your target audience has never been more challenging. From technology that enables an advertising-free experience to Google’s efforts to engineer a digital meritocracy, marketers face unprecedented barriers in building awareness, preference, and loyalty for their brands.
To separate their signal from the noise, leading health care organizations are leveraging the power of content....
The decision process of a health consumer is changing, and health care marketers must engage their audience using the power of content marketing.