Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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August 4, 2017 2:34 AM
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Quiz Time! Are You a Headline Hero?

Quiz Time! Are You a Headline Hero? | Public Relations & Social Marketing Insight | Scoop.it

Anyone responsible for writing content headlines understands the challenge of optimizing for clicks while maintaining message clarity. Put your knowledge of effective headline development to the test below. Note, the questions are based on data from Buzzsumo’s survey of 100 million headlines published over a three-month period (available at wsm.co/headlinebuzz).

Jeff Domansky's insight:

Can you pass this BuzzSumo headline test? Not as easy as it looks.

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July 7, 2017 9:38 AM
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Three things to remember when writing social media headlines

Three things to remember when writing social media headlines | Public Relations & Social Marketing Insight | Scoop.it

Last summer, we looked at the characteristics of successful headlines on Facebook, parsing the numbers in the NewsWhip database to pick commonalities in the titles of stories that attracted a lot of engagement on the platform.


Our findings at the time pointed to great headlines:


– Being conversational and descriptive,


– Speaking to a personal experience


– Being vivid and interesting,


– Not tricking or misleading the readers.


All of these principles remain the same, especially the last factor, which is now generally de rigueur for any sites looking to seriously develop an engaged and loyal readership through social media. Then at the start of this year, we took another look at headlines that were seeing engagement to see if there were any other obvious trends. Now we’ve identified a few new factors of note for successful headlines on social media, based on the data we’ve seen in NewsWhip Analytics.


As well as the advice we’ve already dispensed around headline etiquette on this blog, here are three more factors to consider when looking to pitch the most effective story description to social readers....

Jeff Domansky's insight:

We look at three factors that contribute to engaging headlines on social media, including making the titles timely, educational and inspirational.

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Scooped by Jeff Domansky
September 22, 2015 10:06 PM
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Advanced Marketing Institute - Emotional Marketing Value Headline Analyzer

Advanced Marketing Institute - Emotional Marketing Value Headline Analyzer | Public Relations & Social Marketing Insight | Scoop.it

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts...

Jeff Domansky's insight:

Think you know how to write a powerful headline? This tool may convince you to do more work on your headline writing before you hit publish. Recommended reading. 9/10

Mike Allen's curator insight, September 24, 2015 9:12 AM

Will it work?? try and find out

wanderingsalsero's curator insight, September 24, 2015 3:41 PM

What's the takeaway from this, yet another 'Headline Analyzer' tool? 

 

I think it's simply the realization that 'You Can Learn A Lot From Lydia' (that's a joke). But seriously, you CAN learn a lot from reading almost anything.

Jeff Domansky's curator insight, September 25, 2015 1:39 PM

Think you know how to write a powerful headline? This tool may convince you to do more work on your headline writing before you hit publish. Recommended reading. 9/10

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July 18, 2017 10:47 AM
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How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn | Public Relations & Social Marketing Insight | Scoop.it

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples


A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience.


Our latest research reveals the headlines that resonate with B2B audiences including:


The top phrases that start B2B headlines


The most engaging phrases in B2B headlines


The most shared numbers in business headlines


The top words and topics that resonate with B2B audiences


The optimum length of B2B headlines


Key lessons for business content writers


The research is based on an analysis of 10 million articles shared on LinkedIn. See our methodology note at the end of this post.

Jeff Domansky's insight:

BuzzSumo research will help you write more effective B2B headlines.

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January 31, 2017 11:17 PM
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How to Write Attention-Grabbing Headlines in 2017 - NewsWhip

How to Write Attention-Grabbing Headlines in 2017 - NewsWhip | Public Relations & Social Marketing Insight | Scoop.it

The most direct way is to catch readers’ eyes is with a provocative headline. We’ve looked at headlines before, looking at how publishers can optimize theirs for social and the best practices for headlines on Facebook.

Knowing the headlines that work gives your content the best possible start to attracting attention on social.

Armed with years of social media metrics, we turned to NewsWhip Analytics to analyze how headlines of ten top publishers has changed in just the past two years. Let’s take a look....

Jeff Domansky's insight:

Valuable headline writing tips and examples from NewsWhip research and analysis of 10 big publishers.

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