Public Relations & Social Marketing Insight
444.7K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
June 11, 2017 10:54 AM
Scoop.it!

A Complete Guide to Hashtag Analytics

A Complete Guide to Hashtag Analytics | Public Relations & Social Marketing Insight | Scoop.it

Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics.


Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience.


If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know....

Jeff Domansky's insight:

Learn basics of hashtag analytics including where analytics can be used like marketing content, SMM, events or branding.

No comment yet.
Scooped by Jeff Domansky
January 16, 2017 7:19 PM
Scoop.it!

Hashtag Research Tools and Management - the Complete List #Hashtag

Hashtag Research Tools and Management - the Complete List #Hashtag | Public Relations & Social Marketing Insight | Scoop.it

Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).

Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update....

Jeff Domansky's insight:

Here's a useful although dated list of hashtag tools.

GwynethJones's curator insight, January 16, 2017 10:03 PM

Don't HATE the Hashtag! Been saying it since '07!

Melanie Cote's curator insight, January 17, 2017 9:18 AM
Researching your hashtags is an important part of your social media usage and presence.  Get discovered ! #hashtag #socialmedia
 
Scooped by Jeff Domansky
June 1, 2016 5:32 PM
Scoop.it!

Popular Hashtags: How to Identify the Best Hashtags

Popular Hashtags: How to Identify the Best Hashtags | Public Relations & Social Marketing Insight | Scoop.it
Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them.

But…

…if you use the wrong ones, you need to get off that path you are driving down.

So let’s figure how how to identify popular hashtags…

First… let’s talk about what hashtags are and why you need them!
Jeff Domansky's insight:

Basic primer on how to identify the best hashtags by Ian Cleary. Ian's quick descriptions of six key hashtag tools are essential reading.

No comment yet.
Scooped by Jeff Domansky
April 24, 2015 2:55 AM
Scoop.it!

#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram

#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram | Public Relations & Social Marketing Insight | Scoop.it

Hashtags can be a great way to engage with followers on social media, to introduce new products or services and gain traction for an event.


Yet many marketers are not fully aware that how hashtags work and how they can leverage it


Thanks to the folks at Surepayroll who have created the infographic below, that breaks down how to use hastags on 3 major social networking sites – Facebook, Instagram and Twitter, and gives some tips for creating a successful hashtag marketing campaign....

Jeff Domansky's insight:

Here's how to get your hashtags humming.

Nedko Aldev's curator insight, April 26, 2015 6:39 AM

 

207
CIM Academy's curator insight, April 27, 2015 5:34 AM

This infographic outlines the 'whys and wherefores' of hashtags in social media.

Scooped by Jeff Domansky
April 9, 2015 11:21 PM
Scoop.it!

How to find most popular hashtags for social media

How to find most popular hashtags for social media | Public Relations & Social Marketing Insight | Scoop.it

You can see an example of a hashtag used by hostgator in their tweet i.e #getrealcat.If you’re running a blog then you should have to learn the importance of hash-tags as they can bring massive traffic from social networking websites especially twitter to your blog. Its very easy to find the most trending hashtags for social media websites and I will tell you about top 5 websites which will greatly help you in finding the most popular hashtags....

Jeff Domansky's insight:

Great hashtag research tools worth a try.

Debora Figueiredo's curator insight, April 10, 2015 6:14 AM

Great guide to using hashtags on Twitter :-)

Jeff Domansky's curator insight, April 10, 2015 10:03 AM

Great hashtag research tools worth a try.

malek's curator insight, April 13, 2015 8:01 AM

Tagboard is my fav, especially after adding new metrics.

Scooped by Jeff Domansky
December 3, 2014 2:17 AM
Scoop.it!

How a Little Hashtag Research Can CRANK UP Your Content Marketing

How a Little Hashtag Research Can CRANK UP Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

I’m a huge fan of hashtags!


They boost my reach on social media & help me monitor what my target audience is talking about.


But I also use hashtags when brainstorming new blog ideas & optimizing content for the right marketing channels.These are the 5 types of hashtags I’ve had the most success with:

  1. Related Hashtags
  2. Local Hashtags
  3. Event Hashtags
  4. Holiday Hashtags
  5. Brand Hashtags


In this post, I analyze how these hashtags work for me & how you can use hashtags to crank up your content marketing!...

Jeff Domansky's insight:

Are you doing enough hashtag research? Probably not. Ann Smarty shows how to do the right kind of hashtag research -- to get BIG results in your content marketing!

No comment yet.
Scooped by Jeff Domansky
October 30, 2014 10:02 AM
Scoop.it!

3 Key Hashtag Strategies: How to Market Your Business and Content

3 Key Hashtag Strategies: How to Market Your Business and Content | Public Relations & Social Marketing Insight | Scoop.it

Do you use hashtags? Do you know how to use them strategically?


Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).


As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more.


In this article, I’ll give you three core hashtag strategies, for any social site. I’ll also include a brief intro to #hashtags, for you newbies!...

Jeff Domansky's insight:

Hashtag heaven and a blueprint to help you get better content marketing results.

No comment yet.
Scooped by Jeff Domansky
October 3, 2014 2:53 AM
Scoop.it!

How to get Hashtag Success success on Twitter

How to get Hashtag Success success on Twitter | Public Relations & Social Marketing Insight | Scoop.it

Hashtags are VITAL for any social media marketing plan (see the offer below the infographic). Learning how to use them correctly is the first step! The second step is to RESEARCH them to make sure you aren’t stepping on any social toes. Once you have a clear idea about the ones you’ve chosen – market away! I always like to “register” the hashtags I plan to use on TagBoardand other services we talk about in Social Media Manager School....

Jeff Domansky's insight:

Practical tips to get better results on Twitter using hashtags.

No comment yet.
Scooped by Jeff Domansky
July 28, 2013 9:28 AM
Scoop.it!

When Hashtags Go Wrong | Social Media Today

When Hashtags Go Wrong | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

...We’ve all heard of them; the brands that have spotted a hashtag trending and, keen to cash in (quite literally!), have quickly thrown together a self-promotional tweet, attached said hashtag and excitedly pressed ‘tweet’ – only to find themselves in a bath-load of hot water. Or the brands that hurriedly created their own hashtag as part of their social strategy and failed to think twice before unleashing their creation to the social-stratosphere, only to be left red-faced and facing a very public social backlash.When hashtags go wrongHere are five of the best (or worst!) hashtag howlers we’ve come across at The Social Penguin...

Jeff Domansky's insight:

Cautionary tales about hashtag fails...

No comment yet.
Scooped by Jeff Domansky
February 14, 2017 12:51 AM
Scoop.it!

How to Use Hashtags on Twitter, Facebook & Instagram

How to Use Hashtags on Twitter, Facebook & Instagram | Public Relations & Social Marketing Insight | Scoop.it

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."

 

For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill. While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram.

 

Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram....

Jeff Domansky's insight:

Just the basics or a refresher. Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.

Jeff Domansky's curator insight, February 14, 2017 12:54 AM

Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.

Scooped by Jeff Domansky
September 6, 2016 11:59 PM
Scoop.it!

Here's Why You Shouldn't Use Hashtags [Infographic] | SEJ

Here's Why You Shouldn't Use Hashtags [Infographic] | SEJ | Public Relations & Social Marketing Insight | Scoop.it

Twitter hashtags are powerful features that can help promote your brand, events, content, and more. It is also used to facilitate Twitter chats. However, they can also mean trouble.

Here are SEJ, we use Twitter hashtags to drive engagement, but we’re also aware that bots and spammers leverage this feature the wrong way.

That said, Venngage—a data visualization company—released an infographic showing the drawbacks of exploiting hashtags and what businesses can do about it....

Jeff Domansky's insight:

Interesting counterpoint: Why you should use hashtags.

Jayme Soulati's curator insight, September 12, 2016 7:31 AM
,,,and Instagram is built on the hashtag
Scooped by Jeff Domansky
August 12, 2015 1:42 AM
Scoop.it!

7 Best Tools To Track Your Hashtags On Social Media — Smart Website Marketing

7 Best Tools To Track Your Hashtags On Social Media - Smart Website Marketing - Medium

In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.


Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....

Jeff Domansky's insight:

Smart social monitoring toolsand tips to help you manage your hashtags better. Recommended reading. 9/10

Marco Favero's curator insight, August 12, 2015 5:53 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 2, 2015 1:50 PM

Good list.

Scooped by Jeff Domansky
April 21, 2015 10:04 AM
Scoop.it!

Hashtags: How to Use them, and How You Shouldn’t

Hashtags: How to Use them, and How You Shouldn’t | Public Relations & Social Marketing Insight | Scoop.it

Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....

Jeff Domansky's insight:

Join the fight against the hashtag abuse. Here's what not to do. Useful tips.

Miguel Damiani's curator insight, April 22, 2015 10:38 AM

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Nedko Aldev's curator insight, April 23, 2015 4:45 AM

 

562
Agence Incomm's curator insight, April 28, 2015 11:06 AM

Petit rappel sur ce qu'est le hashtag, sa fonction, et la façon dont il faut l'utiliser.

Scooped by Jeff Domansky
February 20, 2015 11:41 PM
Scoop.it!

The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | Public Relations & Social Marketing Insight | Scoop.it
You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media.

So, why should you care about hashtags? Well, hashtags are a great way to increase your overall social media traffic. For example, tweets with hashtags generate two times more engagement than tweets without them.

In order to help you get the most out of hashtags, I’ve created an infographic that will teach you how to leverage them on each popular social network.
Jeff Domansky's insight:

#OMG #hashtags are #important in #social #media and #contentmarketing #LOL

No comment yet.
Scooped by Jeff Domansky
November 12, 2014 12:50 AM
Scoop.it!

Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it

Does your company use hashtag campaigns?


Would you like to get the most out of your hashtag campaigns?


In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history....

Jeff Domansky's insight:

Useful tips to help you get results from your hashtag marketing campaign.

No comment yet.
Scooped by Jeff Domansky
October 3, 2014 3:04 AM
Scoop.it!

How to use hashtags in Twitter marketing?

How to use hashtags in Twitter marketing? | Public Relations & Social Marketing Insight | Scoop.it

Hashtags are inherent part of Twitter communication and a way of highlighting topics in tweets. They can also help in getting more attention from users. The popularity of specific hashtags reflects interests of followers. Because every profile has its own group of unique followers, there is no universal hashtag that evaeryone could use and win.


There are various strategies and principles that can be applied to maximize the effects of using hashtags. To inspire you, we looked through several cases of using brands’ own and trending hashtags. Check what we discovered....

Jeff Domansky's insight:

Sotrender looked through several cases of using brands’ own and trending hashtags in order to check what strategy was the most successful. Valuable social media tips.

No comment yet.
Scooped by Jeff Domansky
June 20, 2014 12:45 AM
Scoop.it!

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon.  No wonder people are curious.


When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.


Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....

Jeff Domansky's insight:

Kevan Lee says hashtags rule and it's time you learned how to use them effectively.

Two Pens's curator insight, June 20, 2014 10:29 AM

Good  explanation and. Tips on #tags. 

Deanna Dahlsad's curator insight, June 20, 2014 1:22 PM

Important for readers & writers, researchers & marketers

wanderingsalsero's curator insight, June 21, 2014 12:29 AM

Most people don't really use hashtags because it sounds too confusing.  I'll admit I don't use them either but I know I should.

Scooped by Jeff Domansky
July 16, 2013 9:25 AM
Scoop.it!

The Only Hashtag Guide You’ll Ever Need

The Only Hashtag Guide You’ll Ever Need | Public Relations & Social Marketing Insight | Scoop.it

Hashtags are a fantastic way to promote your brand, meet new customers, and engage in conversation around your niche. They entered mainstream conversation on Twitter (though they’ve been around for years), and recently Facebook picked them up.Now that Facebook has hashtags too, it won’t be long before everyone’s using them.In this guide, we’ll show you what it takes to join the hashtag party. (Don’t panic, it’s really simple. Scout’s honor. And we’ll do our best to make you smile.)...

Jeff Domansky's insight:

Welcome to hashtag heaven with this useful guide and tips.

Tyler Richendollar's curator insight, July 17, 2013 11:09 AM

#Hashtag

Tyler Richendollar's curator insight, July 17, 2013 11:09 AM

#Hashtag

WEDCBiz's curator insight, July 17, 2013 3:20 PM

Great article-lots of useful information!