Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 6, 2015 12:27 PM
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Six surprising facts about who's winning the OS and browser wars in the US | ZDNet

Six surprising facts about who's winning the OS and browser wars in the US | ZDNet | Public Relations & Social Marketing Insight | Scoop.it

The United States government has given the public access to its massive analytics database, and the results are fascinating. What share does the Mac really have? Is Windows 8.1 a hit or a miss? Who's winning the browser wars? I've dug deep to get the answers....

Jeff Domansky's insight:

Ed Bott shares interesting US government  data for those who love big data.

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Scooped by Jeff Domansky
April 12, 2012 10:02 PM
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GREAT WORK: 23 bright ways to use social media in the public sector

GREAT WORK: 23 bright ways to use social media in the public sector | Public Relations & Social Marketing Insight | Scoop.it

There was a brilliant update on Twitter the other day which hit the nail right on the head. “The best social media,” it read “doesn’t happen in an office.” 

 

Here are some good examples of digital communications that caught my eye over the last few months.

 

What’s worth commenting on is that the majority of the good examples are not done directly by comms people. They’re done by people in the field telling their stories or they’re using content that first originated outside an office to tell a story....

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July 2, 2012 2:02 PM
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Who's Winning The Obama Vs. Romney Slogan Wars? | Mr. Media Training

Who's Winning The Obama Vs. Romney Slogan Wars? | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
History suggests that the presidential candidate with the most memorable and optimistic slogan usually wins. So does Obama or Romney have the edge?

 

...That pop quiz is more than an academic exercise. Presidential campaigns with the more memorable and optimistic slogans are the likeliest to win.
How much more likely? Since CNN ushered in the 24/7 media age in 1980, there have been eight presidential elections. The candidate with the more memorable and optimistic slogan won at least almost every time, and arguably every time. They didn’t win solely because of their slogans, of course, but it’s telling that candidates who never seem to settle on one are also the ones whose campaigns tend to flounder....

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September 20, 2011 2:20 PM
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Truth-O-Meter, franchised: PolitiFact places its bets on expanding to states

Truth-O-Meter, franchised: PolitiFact places its bets on expanding to states | Public Relations & Social Marketing Insight | Scoop.it

In its expansion, PolitiFact sets its sights on becoming an Associated Press for fact-checking.

 

Four years is a long time to be setting pants on fire.

 

It was August 2007 when PolitiFact officially launched its fact-checking mission and introduced the world to the Truth-o-Meter, giving new weight to the childhood warning of “pants on fire.” Over the years more than 4,000 statements have gone through the meter, registering claims on health care, the national debt, Slim Jims, and the truthiness of Fox News.

 

Fact-checking has seen an interesting progression in recent years, evolving into a stand-alone form of news....

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