Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
June 2, 2017 9:27 AM
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The Weather Channel's Home Page Is a Masterful Response to Trump Pulling Out of Paris Accord

The Weather Channel's Home Page Is a Masterful Response to Trump Pulling Out of Paris Accord | Public Relations & Social Marketing Insight | Scoop.it

In addition to giving you a weather update whenever you need it, The Weather Channel is known as an unapologetic defender of the idea, backed by basically the entire science community, that climate change is real, and a real threat to life on earth as we know it.


It is unsurprising then, that the front page of its digital site would address President Trump’s decision to pull out of the Paris climate accord, announced today. The way it did, it, however, is a work of art.


It starts in a straightforward enough manner, with a main story whose headline reads “Trump Pulls U.S. Out of Paris Climate Agreement; What That Means.” That may be the point when you notice that the group of stories below are all about climate change, and that the atypical headlines of seven of them collectively send an unequivocal message.


Put them all together, and this is what you get: “So, What Happens to Earth Now? Still Don’t Care? Proof You Should …and More Proof… …and Even More Proof… …Or the Imminent Collapse of a Key Ice Shelf… …or Antarctica Turning Green… …or California’s Coast Disappearing Into the Sea…”...

Jeff Domansky's insight:

“Still Don’t Care? Proof You Should” is The Weather Channel's response to Trump.

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Scooped by Jeff Domansky
November 13, 2016 10:33 AM
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The giant vacuum cleaner that can suck pollution out of the sky

The giant vacuum cleaner that can suck pollution out of the sky | Public Relations & Social Marketing Insight | Scoop.it

The Dutch inventors say that their machine can filter 95% of ultra-fine particles and 100% of fine particles out of the air. It cleans 80,000 m³ of air per hour within a 300-meter radius and up to a height of 7km.

 

"It's a large industrial filter about 8 metres long, made of steel ... placed basically on top of buildings and it works like a big vacuum cleaner," said Henk Boersen, a spokesman for the Envinity Group, which unveiled the system at an energy conference in Amsterdam.“ A large column of air will pass through the filter and come out clear,” Boersen told AFP at the conference.

 

The Envinity Group is a tech start-up that aims to improve the future for people, animals and the environment in a sustainable manner. Many businesses and countries are already interested in the cleaner, according to the group....

Jeff Domansky's insight:

Meet the giant vacuum cleaner designed to filter out the fine and ultra fine pollution particles linked to early deaths. Just for fun, let let me try this idea: we plug in the giant filter to run with power that creates pollution to run the filter that cleans the air that the filter cleans powered by electricity... I think you get the joke.

 

Let's hope it has a giant net benefit in greenhouse gas terms.

 

Of course, the White House won't need one now. Because the President-Elect says it's a "hoax" and "created by and for the Chinese in order to make U.S. manufacturing non-competitive."

 

The irony is a climate change infrastructure initiative could create millions of high paying jobs.

 

When the new POTUS visits China to rip up the trade deal, he's better bring along a surgical mask to wear like millions of Beijing residents. The air there is brown, nasty and harmful to your lungs.

rodrick rajive lal's curator insight, November 14, 2016 1:05 AM
We need exactly the kind of machine mentioned in this write up ! In fact New Delhi which has been hit by high levels of pollution would be an ideal testing ground for the giant vacuum cleaner that can suck pollution out of the air!
Jade Moore's curator insight, November 15, 2016 1:01 PM
With global warming becoming more of an issue now than it has ever before due to the amount of pollution that we are constantly pumping into the air on a daily basis. There are more pollutants being added to the air supply than there are plants, trees and other air purifying methods to clean it. There is a new invention from The Envinity Group that can aim to change the air quality in large cities. They are large industrial filtrating systems that can be placed on the tops of buildings that filter most of the pollutants out of the air.
Nathan Waterhouse's curator insight, November 24, 2016 5:06 AM
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Scooped by Jeff Domansky
November 14, 2016 1:28 AM
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Gasbags or global warming: Who wins in 2017?

Gasbags or global warming: Who wins in 2017? | Public Relations & Social Marketing Insight | Scoop.it

Wouldn’t it be wonderful if there was a giant vacuum cleaner designed to filter out the fine and ultra-fine pollution particles linked to early death? There is, courtesy of a small Dutch tech company called Envinity.

 

According to a report in the World Economic Forum, the giant vacuum cleaner can suck air pollution right out of the sky....

Jeff Domansky's insight:

Expect to hear much about global warming in the first months of the Trump administration.

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