Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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March 4, 2016 10:49 PM
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5 Amazing Interactive Content Examples from B2B Brands

5 Amazing Interactive Content Examples from B2B Brands | Public Relations & Social Marketing Insight | Scoop.it

For demand generation, value is a participatory process. Potential customers want to touch, feel, and test-drive things “on demand” while they continue to shop, compare, and research.

Because of this, interactive content (think calculators, assessments, polls, and trivia) is a perfect “taster” to whet the palate of a potential customer. This type of content can stand alone or act as part of a bigger, long-lasting conversation with customers as they move from lead to qualified prospect.

Now it’s time to turn your industry knowledge into interactive content that’s not only engaging, but also all about helping the customer enter the buyer’s journey with confidence. Here are five interactive content examples that have hit the sweet spot between encouraging customer engagement and improving customer satisfaction from the first click....

Jeff Domansky's insight:

Five ways to make your content more interactive.

bidoigtdiver's comment, March 4, 2016 10:56 PM
Nice
Darlene Tate's curator insight, March 7, 2016 11:02 AM

Five ways to make your content more interactive.

Big Field Digital's curator insight, March 8, 2016 7:59 AM

Five ways to make your content more interactive.

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April 22, 2015 9:48 AM
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How we gathered 2.7K emails & 6.2K page views in 72 hrs spending only $150

How we gathered 2.7K emails & 6.2K page views in 72 hrs spending only $150 | Public Relations & Social Marketing Insight | Scoop.it

All the tests we ran led us to new findings and helped give slight incremental increases in traffic & conversions, but still none delivered what we were looking for.Then came the test...


Out of all of the experiments we had run, none came close to the success of the “Parenting Test” we setup recently....

Jeff Domansky's insight:

Content started out as king and was overthrown by Context. Will Experiential Content with Context be the one to rule the kingdom? Great case study 9 / 10

Miguel Damiani's curator insight, April 22, 2015 10:40 AM

Si estás desesperado por conseguir audiencia, tal vez este sea el modo o por lo menos aquí podrías encontrar algunas pistas

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July 22, 2014 8:37 AM
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5 Reasons to Invest in Interactive Content

5 Reasons to Invest in Interactive Content | Public Relations & Social Marketing Insight | Scoop.it

...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization.


As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future.


The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....

Jeff Domansky's insight:

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

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April 24, 2014 3:25 PM
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Three ways to boost customer engagement by thinking like a game designer

Three ways to boost customer engagement by thinking like a game designer | Public Relations & Social Marketing Insight | Scoop.it

Gamification is an effective way for marketers to create fun and engaging experiences for consumers.


While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful.


Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior.


Here are three ways that marketers can think like game designers when implementing campaigns.

Jeff Domansky's insight:

Get your game on marketers especially if your target is millennials.

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August 11, 2015 10:57 AM
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Use the Psychology of Gamification to Grow eCommerce Sales

Use the Psychology of Gamification to Grow eCommerce Sales | Public Relations & Social Marketing Insight | Scoop.it

Nowadays, omni-channel consumers are comparing products and prices online before ever entering a bricks-and-mortar store and when they do, they have a device with them to compare and research on the fly.


So, the question is: how can online retailers cash in on über-connected consumers and get them to spend money in their online store as opposed to someone else’s?The answer: gamify....

Jeff Domansky's insight:

Promotions are a great way to try and increase sales on your stores, but for today's connected shopper, gamification is the way to go. Here's how.

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November 17, 2014 2:10 AM
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This Is What Consumers Want From New Tech

This Is What Consumers Want From New Tech | Public Relations & Social Marketing Insight | Scoop.it

What needs and priorities define the contemporary American consumer?


The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends.


That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

Interesting research into the minds of consumers and what they want from technology. Good read for marketers.

Marco Favero's curator insight, November 17, 2014 10:30 AM

aggiungi la tua intuizione ...

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July 15, 2014 3:25 AM
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How Companies Use Gamification for PR

How Companies Use Gamification for PR | Public Relations & Social Marketing Insight | Scoop.it

Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.


You’ve probably seen examples like this type of gamification everywhere. 


WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”


But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.


First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....

Jeff Domansky's insight:

. Got gamification? Here's how.

LocalMark's curator insight, July 16, 2014 9:04 AM

With smartphones, we have so much room to be creative. 

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February 20, 2014 6:08 PM
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100 Great Game Based Learning and Gamification Resources | knowledge guru

100 Great Game Based Learning and Gamification Resources | knowledge guru | Public Relations & Social Marketing Insight | Scoop.it

By Steve Boller

 

"Lots people want to get started with game based learning, gamification and serious games in their training. We’ve been curating game related content for over a year and a half while conducting our own research and case studies. Here are 100 articles related to games and learning. Some of them are research-based, while others just offer an interesting perspective to spark discussion. Take what you need and share this with a colleague."

Jeff Domansky's insight:

Great resource for gamification ideas, background and tips.  H/T to Giuseppe Mauriello and Jim Lerman.

aanve's curator insight, February 20, 2014 9:51 PM

www.aanve.com

 

Debra Walker's curator insight, March 11, 2014 4:47 PM

I have recently been working with organizations on how the introduction of gamification into their training and development strategy plans for employee skill development.  The interesting thing as well is the application of the concepts to both hard and soft skills, that allow for returning to the results in the future as well as updating of skills as the individual progresses.   

Valeria&Giorgia's curator insight, March 13, 2014 8:43 AM

Ci sono moltissimi games finalizzati all'apprendimento, da quelli che stimolano la discussione, a quelli basati sulla ricerca.