Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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January 19, 2017 1:26 AM
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Four Trends In Digital Transformation – Jacob Morgan

Four Trends In Digital Transformation – Jacob Morgan | Public Relations & Social Marketing Insight | Scoop.it

If one of the main goals of the future of work is to increase productivity and collaboration, there’s a great place to start: digital transformation.


Many companies are embarking on a digital transformation in an effort to connect employees and customers around the world digitally. The future of work and digital transformation are both vital to each other’s success, and they can work together to help organizations prepare for a new wave in the workforce. A digital transformation can provide employees the tools they need to create the best work environment for the future.


Digital transformation builds on the current state of global connectivity and can include a wide variety of features. However, according to Adam Warby, CEO of global technology solutions firm Avanade, there are four main trends being seen in digital transformations across industries:...

Jeff Domansky's insight:

Forward thinking about digital transformation. Recommended reading. 9/10

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November 20, 2016 8:33 PM
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Four marketing mega trends nobody's talking about

Four marketing mega trends nobody's talking about | Public Relations & Social Marketing Insight | Scoop.it

This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!

Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017....

Jeff Domansky's insight:

Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros!  10/10

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December 6, 2015 2:10 AM
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The Top 5 Digital Marketing Developments of 2015

The Top 5 Digital Marketing Developments of 2015 | Public Relations & Social Marketing Insight | Scoop.it

What did you do in 2015 to make sure that your business stayed one step ahead of the competition?


Did you manage to spot the upcoming trends and leverage them whilst they were still in their infancy, or were you late to the party – minesweeping the scraps left by your more forward-thinking peers? Did you spot that great new social platform and get your business up and running on it, or were you fooled into thinking that Ello really was going to be the next big thing?


Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016....

Jeff Domansky's insight:

Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016.

Marco Favero's curator insight, December 6, 2015 10:01 AM

aggiungere la vostra comprensione ...

Craig Broadbent's curator insight, December 6, 2015 3:30 PM

No great surprises here but probably worth a reminder. Focusing on channels to market (that must include mobile) and your data will make a difference to your business.

Willem Kuypers's curator insight, December 7, 2015 10:29 AM

La liste est intéressante :

- des vidéos publicités

- Internet sur mobile

- des applications mobiles (le langage Swift est à surveiller)

- Big Data (déjà très en vogue, mais le sera encore plus pour les entreprises)

- réflexion mondialisé (pourquoi lancer un produit localement d'abord si on peut le lancer tout de suite à l'autre bout du monde)

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November 18, 2015 11:15 PM
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10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 - Social Media Week

10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 - Social Media Week | Public Relations & Social Marketing Insight | Scoop.it

In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way.

At Social Media Week Chicago, 1871’s CEO, Howard Tullman, presented 10 cultural trends and technological innovations that will impact businesses around the globe next year....

Jeff Domansky's insight:

Howard Tullman's trends are definitely worth reading by marketing strategists. 9/10

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April 14, 2015 7:49 PM
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Digital Marketers Are Facing a Crisis That’s Costing Them Billions

Digital Marketers Are Facing a Crisis That’s Costing Them Billions | Public Relations & Social Marketing Insight | Scoop.it

The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
 
The problem isn't that the marketer's role has fundamentally changed in the digital era. Rather, the technology they're expected to use is continuously transforming. Meticulous data management, stellar content and an optimized cross-channel approach have become expected. Unfortunately, many managers at agencies have a hard time keeping up.


"The Future-Proof Marketer in 2015," a new guide from Grovo, explains how organizations can educate a new kind of marketer—one with a keen sense of how customers interact with brands, content and products. These are the skills the guide covers in detail....

Jeff Domansky's insight:

Agencies and marketing organizations need a new strategy to deal with the digital skills gap. The report "The Future-Proof Marketer in 2015" is recommended reading. 9/10

Marco Favero's curator insight, April 15, 2015 5:12 AM

aggiungi la tua intuizione ...

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January 6, 2015 10:28 PM
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Engage or Die: John Hagel of Deloitte on The Next Era of Marketing

Engage or Die: John Hagel of Deloitte on The Next Era of Marketing | Public Relations & Social Marketing Insight | Scoop.it
For those of you just joining us (and perhaps still devising your New Year’s resolutions), welcome. I encourage you to check out my post kicking off this series. The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing.

During a recent conversation with the EIU, John Hagel, co-chairman of Deloitte’s Center for the Edge, shared his “formula” for marketing success in the future. Here are some of his key points that resonated with me
Jeff Domansky's insight:

Excellent post by Sanjay Dholakia on the Marketo blog. He interviews John Hagel of Deloitte who offers some inspiring and fascinating opinions about marketing success in the future. I really like the new ROI – "return on information." Highly recommended reading. 9.5/10

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June 26, 2013 8:22 PM
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Building Communities as a Trend Hunter

Building Communities as a Trend Hunter | Public Relations & Social Marketing Insight | Scoop.it

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.

The following interview has also been transcribed below...

Jeff Domansky's insight:

Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.

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June 11, 2013 1:14 AM
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The Expanding Role of B2B Marketing - Business 2 Community

The Expanding Role of B2B Marketing - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

...Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come. And we’ve seen the increasing level of discussions on how marketing was evolving into content marketing and employing social business strategy.

 

And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “BMA Blaze.” The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world....

Jeff Domansky's insight:

The Business Marketing Association conference highlighted research, marketing trends, social impact as critical to the future of business. this is a valuable post for marketing leaders.

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January 18, 2017 11:47 PM
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The Agency Of The Future: Why It's Not What You Think It Is

The Agency Of The Future: Why It's Not What You Think It Is | Public Relations & Social Marketing Insight | Scoop.it

You’re trying to imagine what the agency of the future looks like. You’re thinking about bringing video production in-house. Or merging a tech company with a consulting practice. Or freelancing media and emphasizing content marketing.

I would advise you to stop doing this, because you’ll just go crazy and end up right where you started: focusing on what the agency of the future looks like. As marketing leaders continue to shake their magic eight-ball and arbitrarily guess what the future holds for communications, most of us make the same, frustrating mistake: We focus on the “what.”

The truth is that what the agency of the future looks like doesn’t matter. What you do, regardless of your level of expertise, has completely and forever transformed into a commodity. Don’t believe me? Look around. Consulting firms are building content development powerhouses. Algorithms are writing articles. Enormous freelance communities are a click away. And brands are increasingly looking inward for solutions.

As a partner and strategy director of my own agency, I can tell you this much: What you do is a commodity....

Jeff Domansky's insight:

Fresh insight iinto the agencies of the future and recommended reading.

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April 9, 2016 11:54 PM
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Poets And Plumbers And The Future Of Advertising

Poets And Plumbers And The Future Of Advertising | Public Relations & Social Marketing Insight | Scoop.it
It seems like advertising is facing its Judgement Day.

Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns out that we're facing the mainstreaming today of smartphones and now Facebook (which, actually, started out ten-plus years ago) that is causing the major waves today.

The other week, the 4A's hosted their Transformation conference in Miami. That gem about Facebook and smartphones? That was only one of the many great nuggets that Rishad Tobaccowala (Chief Strategist, Publicis Groupe) brings forth in this panel discussion about the future of the ad industry. Rishad is joined by Rob Norman (Chief Digital Officer, GroupM) and Scott Hagedorn (CEO, Annalect), and this is a highly intellectual and pragmatic look at where - exactly - the industry sits. It's an important conversation for all of us to watch and think about.

Jeff Domansky's insight:

Very interesting look at the future of advertising.

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November 30, 2015 9:44 AM
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Four profound marketing megatrends for 2016 and beyond

Four profound marketing megatrends for 2016 and beyond | Public Relations & Social Marketing Insight | Scoop.it

Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions!


It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months....

Jeff Domansky's insight:

Mark Schaefer looks into his marketing crystal ball to predict the future.

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August 17, 2015 4:48 PM
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How The Collapse Of The Cable Business Model Will Bring A New Era Of Television

How The Collapse Of The Cable Business Model Will Bring A New Era Of Television | Public Relations & Social Marketing Insight | Scoop.it

Ever since the commercial Internet emerged, content has been at the center.  Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age.  Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model.


The problem is, as I’ve noted before, that content is crap.  Nobody walks out of a great movie and says, “Wow! That was some great content.”  Nobody listens to content on their way to work in the morning.  We never call anything we like “content,” the term is a mere fantasy in the minds of business planners.


That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper.  Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve.  Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....

Jeff Domansky's insight:

Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10

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April 3, 2015 10:27 PM
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Reinventing the Agency Around One Principle

Reinventing the Agency Around One Principle | Public Relations & Social Marketing Insight | Scoop.it

As the CEO of Momentum Worldwide, a nontraditional agency that spans all facets of creative, media and ideation, Chris Weil knows how difficult invention can be. After all, he is credited with coining the term "phygital," which describes the increasing connection between the physical and digital world around us. Weil strives to bring what he calls a "total brand experience" to such clients as American Express, the U.S. Army and Microsoft.


It's one reason he was selected to serve as a judge for this year's Project Isaac Awards. In that spirit, Weil was asked to share his thoughts on invention. Interestingly, he expresses a desire to completely reinvent the agency structure from being execution-based to being growth-based. And he offers his thoughts on the difference between creativity ("inspired") and invention ("brave")...

Jeff Domansky's insight:

The future of agencies is all around "brave invention."

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Rescooped by Jeff Domansky from Content curation trends
October 3, 2013 4:02 PM
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How to market to the iGeneration

How to market to the iGeneration | Public Relations & Social Marketing Insight | Scoop.it

"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper


Via Robin Good, Guillaume Decugis
Jeff Domansky's insight:

Valuable insight into generation Z. and how they process information.

Fab GOUX-BAUDIMENT's curator insight, September 24, 2013 11:03 AM

pour le projet du CG79

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
Bill Cosgrove's comment, July 8, 2016 7:39 AM
Glad you could use it-All The Best-Bill(:
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June 12, 2013 12:59 AM
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Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Public Relations & Social Marketing Insight | Scoop.it

The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about.

 

This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....

Jeff Domansky's insight:

Nichole Kelly takes an interesting look at digital marketing agencies in the future and how we can get to that future faster. This is a must-read for digital agency leaders.

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