Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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April 30, 2017 8:49 AM
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The Media Bubble Is Real — and Worse Than You Think

The Media Bubble Is Real — and Worse Than You Think | Public Relations & Social Marketing Insight | Scoop.it

The results read like a revelation. The national media really does work in a bubble, something that wasn’t true as recently as 2008. And the bubble is growing more extreme. Concentrated heavily along the coasts, the bubble is both geographic and political. If you’re a working journalist, odds aren’t just that you work in a pro-Clinton county—odds are that you reside in one of the nation’s most pro-Clinton counties. And you’ve got company: If you’re a typical reader of Politico, chances are you’re a citizen of bubbleville, too.


The “media bubble” trope might feel overused by critics of journalism who want to sneer at reporters who live in Brooklyn or California and don’t get the “real America” of southern Ohio or rural Kansas. But these numbers suggest it’s no exaggeration: Not only is the bubble real, but it’s more extreme than you might realize. And it’s driven by deep industry trends....

Jeff Domansky's insight:

Politico crunched the data on where journalists work and how fast it’s changing. The results should worry you. Recommended reading! 9/10

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March 28, 2014 9:55 AM
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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why. | Public Relations & Social Marketing Insight | Scoop.it

Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?


As the American Journalism Review reported, in a piece called “No Analytics for You: Why The Verge Declines To Share Detailed Metrics With Reporters,”the editors at The Verge simply don’t want their writers thinking about traffic.


What’s more, The Verge is not alone in this practice. Re/code, a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. 


MIT Technology Review holds numbers back too.“We used to show the writers and editors traffic, and told them to grow it; but it had the wrong effect. So we stopped,“ says Jason Pontin, CEO, editor in chief and publisher of MIT Technology Review. ”The unintended consequence of showing them traffic, and encouraging them to work to grow total audience, is that they became traffic whores. Whereas I really wanted them to focus on insight, storytelling, and scoops: quality.”...

Jeff Domansky's insight:

"Traffic whores?" When do ratings or circulation not count? Color me skeptical!

Therese Torris's comment, March 28, 2014 12:19 PM
Skeptical, too ;-)
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March 25, 2014 2:25 AM
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The Stages of Newspapers' Decline - stratēchery by Ben Thompson

The Internet has evolved communications in stages: static to social to mobile. Each stage has further decimated newspapers....In case you’re wondering, the most-common objection to FiveThirtyEight and the End of Average was that I didn’t address the demise in advertising. That was intentional; while I plan on talking business models – and it’s an important topic – I think that people in the news industry are too quick to attribute their problems to ads, and too slow to understand how incompatible the Internet is with their definition of a newspaper. Newspapers may be screwed, but we can’t start fixing news until we understand what we’re trying to save, and what is simply a relic.
Jeff Domansky's insight:
Ben Thompson's ongoing series on the future of journalism news media are thought-provoking and profound. Highly recommended reading. 9/10
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March 11, 2014 11:37 AM
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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Public Relations & Social Marketing Insight | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.


The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.


As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....

Jeff Domansky's insight:

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Patrick Frison Roche's curator insight, March 12, 2014 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

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July 18, 2013 2:35 PM
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Tech Literacy Has Nothing To Do With Age

Tech Literacy Has Nothing To Do With Age | Public Relations & Social Marketing Insight | Scoop.it

I know plenty of people of all generations, including my parents, who are actively embracing the latest digital platforms and technologies (and having a good time doing so).


Things are at a point tech is democratized and doesn’t require any specialized knowledge to use. It’s nearly all common sense.


So when I saw Dave Winer’s post this morning sharing how a journalist has sadly “given up” trying to learn new things, I had to share it. I’ve summarized the key bits...


Jeff Domansky's insight:

New York Times columnist Joe Nocera has no excuse for giving up on learning new technology. If this is how he thinks, it's just another example of how traditional media is doing things wrong. Time to get a columnist who is tech savvy on board.

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February 18, 2015 11:49 PM
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How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS

How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

News organizations are meant to play a critical role in the dissemination of quality, accurate information in society. This has become more challenging with the onslaught of hoaxes, misinformation, and other forms of inaccurate content that flow constantly over digital platforms.

Journalists today have an imperative — and an opportunity — to sift through the mass of content being created and shared in order to separate true from false, and to help the truth to spread.

Unfortunately, as this paper details, that isn’t the current reality of how news organizations cover unverified claims, online rumors, and viral content. Lies spread much farther than the truth, and news organizations play a powerful role in making this happen....

Jeff Domansky's insight:

Here's a valuable look at how news media wrestle with the challenge of spreading lies, rumors and misinformation in social media. Recommended reading.  9.5/10

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March 25, 2014 2:42 AM
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FiveThirtyEight and the End of Average - stratēchery by Ben Thompson

FiveThirtyEight and the End of Average - stratēchery by Ben Thompson | Public Relations & Social Marketing Insight | Scoop.it

The problem for newspapers is not just advertising, but rather that their readers no longer have to settle for average. Greatness is just a click away.


The implication of my news consumption being dominated by the tall skinny part of the power curve is that those who can regularly appear there – the best of the best – are going to win the zero sum game for my attention. And, for that, they will be justly rewarded.What then, though, of the tens of thousands of journalists who formerly filled the middle of the bell curve? More broadly – and this is the central challenge to society presented by the Internet – what then of the millions of others in all the other industries touched by the Internet who are perfectly average and thus, in an age where the best is only a click away, are simply not needed?


This is the angst that fills those in the news business, and society broadly. The reality of the Internet is that there is no more bell curve; power laws dominate, and the challenge of our time is figuring out what to do with a population distribution that is fundamentally misaligned with Internet economics.

Jeff Domansky's insight:

Greatness (of content) is just a click away writes Ben Thompson. And most of the time, on the internet, it's free! For now. Recommended reading. 9/10

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March 25, 2014 2:12 AM
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Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson

Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson | Public Relations & Social Marketing Insight | Scoop.it
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
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March 5, 2014 2:22 AM
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Who cares if it’s true? Modern day newsrooms consider their values

Who cares if it’s true? Modern day newsrooms consider their values | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed, as much as any newsroom, is the antithesis of traditional. A neon sign celebrates the Hot List, BuzzFeed’s signature form.


For nearly two decades, a culture war has divided journalists. The gap seemed mostly generational, but it always boiled down to a battle over the very purpose of what we do. All the dismissive sniping and straight-out antagonism between old-school defenders of the print craft and the young digital brains propelling start-ups came down to a debate over values: The old guard argued that they were driven by the quest for truth, and by their sense of what citizens need to know to be informed participants in democracy. Reporting was all about locking down the facts and presenting them to readers, who would know best how to take advantage of the light we shined. Digital journalists countered that their way was more honest and democratic—and quicker. If that meant presenting stories before they’d been thoroughly vetted, that was okay, because the internet would correct itself. Truth would emerge through open trial and error....

Jeff Domansky's insight:

Good piece by Jay Rosen who looks at the chasm between new and old journalism.

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